Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
WHOLE BRAIN®
THINKING
TECHNOLOGY
SUMMARY
Herrmann International • www.hbdi.com 1-800-432-4234 1-828-625-9153
794 Buffalo Creek Road, Lake Lure, NC 28746 USA
Herrmann InternationalPresents
Copyright 1982-2006 by The Ned Herrmann Group. All rights reserved.Published by Herrmann International. No part of this presentation may be reproduced in whole or in part in any form or medium without written authorization by Herrmann International.
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
UNIQUESPECIALIZEDSITUATIONAL
INTERCONNECTEDITERATIVEDOMINANT
MALLEABLEWHOLE
UNIQUESPECIALIZEDSITUATIONAL
INTERCONNECTEDITERATIVEDOMINANT
MALLEABLEWHOLE
KEY BRAIN CHARACTERISTICS
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
The BRAIN is the Source of:
• Who we are• What we do• How we do it
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
SPERRY'SLEFT/RIGHT
MODEL
Right CerebralHemisphere
Left CerebralHemisphere
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
RIGHT
HEMISPHERE
LEFT HALF
LIMBIC
SYSTEM
RIGHT HALF
LIMBIC
SYSTEM
LEFT
HEMISPHERE
NEOCORTEX
LIMBIC
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
FOUR THINKING STRUCTURES
CEREBRAL
LIMBIC
RIGHTLEFT
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
A
B C
D
McLean'sTRIUNE BRAIN
MODEL
SPERRY'SLEFT/RIGHT
MODEL
HERRMANN'SWHOLE BRAIN
THINKINGMODEL
Right CerebralHemisphere
Left CerebralHemisphere
Right HalfLimbic System
Left HalfLimbic System
A
B C
D
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
BRAIN DOMINANCE
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
THE ORGANIZING PRINCIPLE
Four interconnected clusters of specialized mental processing modes that function together
situationally and iteratively,
making up a whole brain in which one or more parts becomes naturally dominant
DA
B C
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
THE ORGANIZING PRINCIPLE
PHYSIOLOGY
THE BRAIN
METAPHOR
THE WHOLE BRAIN®
MODEL
ARCHITECTURE
THE ORGANIZING
PRINCIPLE
DA
B C
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
LOGICALANALYTICALFACT-BASED
QUANTITATIVE
ORGANIZEDSEQUENTIAL
PLANNEDDETAILED
HOLISTICINTUITIVEINTEGRATINGSYNTHESIZING
INTERPERSONALFEELING-BASEDKINESTHETICEMOTIONAL
D
Upper RightAUpper
Left
BLower Left
C
Lower
Right
Rig
ht
Mod
eT
hin
kin
g P
roce
sses
Left M
ode
Th
ink
ing P
rocesses
Upper Mode Thinking Processes
Lower Mode Thinking Processes
WHOLE BRAIN® THINKING MODEL
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
EXPERIMENTALSELF
SAFEKEEPINGSELF
FEELINGSELF
RATIONALSELF
A
B C
DLOGICAL
ANALYTIC
OUR FOURDIFFERENT SELVES
PLAYFULIMAGINATIVE
ORGANIZERPLANNER
EXPRESSIVEEMOTIONAL
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
Is sensitive to othersLikes to teachTouches a lotIs supportiveIs expressiveIs emotionalTalks a lotFeels C
AnalyzesQuantifies
Is logicalIs critical
Is realisticLikes numbers
Knows about moneyKnows how things work
A
Example:
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
A
B C
D
Measuring the level of mental preference
of each of the four selves forms the profile
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
THE HBDI™ PROFILERESULTS FROM THE
PERSONAL PREFERENCE DATAPROVIDED BY THE
HERRMANN BRAIN DOMINANCE INSTRUMENT
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
Preference Code:
Adjective Pairs:Profile Score:
A B C DQuadrant:
2
3
48
1
9
111
1
8
87
2
4
35
©2005 The Ned Herrmann Group
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
INDIVIDUAL PROFILES
ARE NEITHER
GOOD NOR BAD
RIGHT NOR WRONG
BUT THERE ARE
SITUATIONAL CONSEQUENCES
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
BRAIN DOMINANCE
PREFERENCES
INTEREST
MOTIVATION
COMPETENCE
STRONGWEAK
STRONGWEAK
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
MEDIC
AL
ADMINISTRATION
NURSES
PSYCHIATRISTS
Herrmann Brain Dominance Profile SAMPLE OCCUPATIONAL PROFILES
Hospital example
Lower LeftB
ControlledConservativePlannerOrganizationalAdministrative
AUpper Left
LogicalAnalyzerMathematicalTechnicalProblem solver
Lower RightC
InterpersonalEmotionalMusicalSpiritualTalker
DUpper right
ImaginativeSynthesizerArtisticHolisticConceptualizer
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
PROCESSING MODES
Cognitive / Intellectual
Visceral / Instinctual
IntuitiveRealistic
Lower LeftB
ControlledConservativePlannerOrganizationalAdministrative
AUpper LeftLogicalAnalyzerMathematicalTechnicalProblem solver
Lower RightC
InterpersonalEmotionalMusicalSpiritualTalker
DUpper rightImaginativeSynthesizerArtisticHolisticConceptualizer
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
IMPACT OF DOMINANCE
ON HOW WE SEE
THE WORLD
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
BRAIN DOMINANCE FILTERS
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
Herrmann Brain Dominance Profile Average Thinking Styles
for Males & Females
Lower Left
B
Planner ControlledConservativeOrganizationalAdministrative
AUpper Left
Problem solverMathematicalTechnicalAnalyzer Logical
Lower Right
C
TalkerMusicalSpiritual
EmotionalInterpersonal
DUpper rightConceptualizer
ImaginativeSynthesizer
ArtisticHolistic
Males:292,576
Females:215,730
100
9080
7060
5040
3020
10
N=508,306
100908070605040
302010
100 90
8070
6050
4030
2010
10090
8070
6050
4030
2010
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
Husban
d
Herrmann Brain Dominance Profile
SAMPLE PROFILES
Wife
Lower Left
B
Planner ControlledConservativeOrganizationalAdministrative
AUpper Left
Problem solverMathematicalTechnicalAnalyzer Logical
Lower Right
C
TalkerMusicalSpiritual
EmotionalInterpersonal
DUpper RightConceptualizer
ImaginativeSynthesizer
ArtisticHolistic
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
Herrmann Brain Dominance Instrument
SELECTED OCCUPATIONAL NORMSSCIENTIFIC
"TROUBLESHOOTERS"
TECHNICAL
FINANCIAL
ARTISTIC
ENTREPRENEURIAL
LEGAL
MANAGERIAL
ADMINISTRATOR
SUPERVISORY
DEVELOPMENTAL
EXPRESSIVE
FACILITATIVE
SOCIAL
CUSTOMER SERVICE
SUPPORTIVE
"MULTIDOMINANT
MULTI TASKING
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
RealisticCommon
Sense
IdealisticIntuitive
Cognitive Pragmatic
Visceral Instinctual
Dou
ble
Dom
inan
tL
eft
Double DominantCerebral
Double DominantLimbic
Dou
ble D
omin
ant
Righ
t
CREATIVENATURAL
LOGICALQUANTITATIVE
CRITICALANALYTICFACTUAL
CONCEPTUALSYNTHESIZINGMETAPHORICINTEGRATIVE
VISUAL
EMOTIONALHUMANISTICEXPRESSIVE
SENSORYMUSICAL
SEQUENTIALCONSERVATIVECONTROLLEDSTRUCTURED
DETAILED
THE UNIVERSE OF THINKING STYLES
A
B
D
C
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
QuantifyingAnalyzingTheorizing
Logically processing
QuantifyingAnalyzingTheorizing
Logically processing
OrganizingSequencingEvaluatingPracticing
OrganizingSequencingEvaluatingPracticing
ExploringDiscovering
ConceptualizingSynthesizing
ExploringDiscovering
ConceptualizingSynthesizing
SharingInternalizing
Moving & FeelingInvolving
SharingInternalizing
Moving & FeelingInvolving
INTERESTMOTIVATION
PASSION
INTERESTMOTIVATION
PASSION
A
B C
DUPPER LEFT
LOWER LEFT LOWER RIGHT
UPPER RIGHT
PREFERRED LEARNING STYLES
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
LogicalRational
QuantitativeTheoretical
LogicalRational
QuantitativeTheoretical
OrganizedSequentialProceduralMethodical
OrganizedSequentialProceduralMethodical
VisualConceptual
SimultaneousExperimental
VisualConceptual
SimultaneousExperimental
EmotionalExpressive
InterpersonalKinesthetic
EmotionalExpressive
InterpersonalKinesthetic
A
B C
D
RIGHTLEFT
UPPER
LOWER
experien
tialco
ncr
ete
intellectual
instinctual
OPEN MINDED
FEELING-B
ASEDCONTROLLED
FACT-BASED
Non
-Verb
alV
erb
al
WHOLE BRAIN® TEACHING & LEARNING MODEL
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
NO MATTER HOW “DIFFERENT” YOU ARE,
THERE ARE OTHER NORMAL PEOPLE LIKE YOUSOMEWHERE IN THE WORLD.
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
VISUALIZATIONIMAGINATION
CONCEPTUALIZATION
VISUALIZATIONIMAGINATION
CONCEPTUALIZATION
LOGICAL THINKINGANALYSIS OF FACTS
PROCESSING NUMBERS
LOGICAL THINKINGANALYSIS OF FACTS
PROCESSING NUMBERS
PLANNING APPROACHORGANIZING FACTSDETAILED REVIEW
PLANNING APPROACHORGANIZING FACTSDETAILED REVIEW
GUT REACTIONSENSORY RESPONSE
INTERPERSONAL
GUT REACTIONSENSORY RESPONSE
INTERPERSONAL
A
B C
D
PREPARATION / INCUBATION / ILLUMINATION / VERIFICATION
PREPARATION&
VERIFICATION
INCUBATION&
ILLUMINATION
WHOLE BRAIN® CREATIVITY & INNOVATION
ITERATIVE MODEL
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
Awareness
Understanding
Acceptance
Value Shift
Belief
Application
TransformationSteps Along TheMental Path To
Self-Development
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
Situationally, step into those modesyou least prefer
as required
Cop
yrig
ht 2
006
The
Ned
Her
rman
n G
roup
THINGS THAT WE ARE
DOING THAT WORK WELL,
SUCH AS TEACHING, MANAGING,
COMMUNICATING AND CREATING
ARE LIKELY, WHEN DIAGNOSED
TO BE WHOLE BRAINED.