2

I JUST HAVEN’T GOT

THE TIME OR ENERGY…

3

I’M CONFUSED!

4

5

I’M ASTOUNDED!

6

OOPS!

7

WHAT’S TO BE DONE?

8

WHICH IS WHICH?

9

proofreading

copyediting

COPYEDITING

SPACE AND TIME

LEAD WITH YOUR LEAD

AUDIENCE FIRST

10

PROOFREADING

GET YOUR FACTS RIGHT

SAVE FACE

BE CONSISTENT

11

SPACE AND TIME

12

TOP TIPS FOR CUTS 1

• REPEATED INFORMATION

• IRRELEVANT INFORMATION

• PADDING AND JARGON

• COMPLEX SMALL PRINT

13

TOP TIPS FOR CUTS 2

• CLICHÉS

• NONSENSICAL QUALIFIERS

• EXCESSIVE ADJECTIVES AND ADVERBS

• PASSIVE VOICE

14

TOP TIPS FOR CUTS 3

15

• MISSION STATEMENTS

• CONTACT DETAILS

• CHARITY REGISTRATIONS

SPACE AND TIME EXERCISE

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LEAD WITH YOUR LEAD

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EXERCISE

AUDIENCE FIRST

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What YOU

care about

What THEY

care about

AUDIENCE FIRST

19

AUDIENCE FIRST EXERCISE

20

GET YOUR FACTS RIGHT

NAMES, DATES, QUOTES, FIGURES, LINKS

21

22

SAVE FACE SPELLING, PUNCTUATION, GRAMMAR…

23

24

25

26

27

SAVE FACE …PAGE NUMBERS, CAPTIONS,

CROSS REFS, “LATIN”

28

29

30

BE CONSISTENT BRAND AND HOUSE STYLE

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COPYEDITING SUMMARY

SPACE AND TIME – DON’T WASTE YOUR WORDS

LEAD WITH YOUR LEAD – WHAT’S THE POINT?

AUDIENCE FIRST – NO MORE ME, ME, ME

32

PROOFREADING SUMMARY

GET YOUR FACTS RIGHT – BE ACCURATE

SAVE FACE – BE PROFESSIONAL

BE CONSISTENT – BE RECOGNIZED

33

CONTEXT

34

35

36

37

YOUR TOOLS

BEFORE YOU START

• ROLES DEFINED AND ACCEPTED

• SCHEDULE UNDERSTOOD AND AGREED

• STANDARDS AND RULES KNOWN AND VALUED

38

YOUR TOOLS

IN THE THICK OF IT

• WORK IN THE RIGHT ENVIRONMENT

• FOLLOW YOUR CHECKLISTS

• GET A SECOND OPINION – BUT NOT JUST ANY

39

YOUR TOOLS

EXTERNAL SUPPORT

• YOUR NETWORK

eg today, LinkedIn, Twitter

• PUBLISHED HOUSESTYLES

eg The Writer, Guardian, Telegraph, RNLI

• GEEK GUIDES

eg “My Grammar And I (Or Should That Be Me?)”

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© Liz Cook, Oct 2016