Transcript
Page 1: Converting your written content to a SlideShare deck

Converting your written

content to SlideShare

By Dave Paradi of partnering with

Page 2: Converting your written content to a SlideShare deck

At the recent Authority 2014

conference, a lot of attendees and

speakers talked about the great

opportunity to convert written

content to SlideShare

Page 3: Converting your written content to a SlideShare deck

As a presentation expert,

I saw this need, and

decided to offer some

ideas on how marketing

experts can convert their

existing written content to

the visual format of

SlideShare.

Dave Paradi Author of seven books, four

Kindle ebooks. One of thirteen

people in North America

recognized by Microsoft with

the PowerPoint Most Valuable

Professional Award.

Page 4: Converting your written content to a SlideShare deck

Here’s what this deck covers:

A A What is the same

A B What is different

Planning the slides

Creating the slides

Testing the deck

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A A

What is the same in

written content and a

SlideShare deck

Page 6: Converting your written content to a SlideShare deck

They both have a story structure

There needs to be a flow through the deck, just like

there is a flow through the written piece

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They both have sections

Written content uses

sub-headings to denote

the sections.

A SlideShare deck uses

section header slides to

denote each section of

the deck.

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They both have calls to action

Start sending me tips!

The calls to action can be shapes, like buttons,

text, or images.

Click here to read the

detailed data sheet Click on the

book cover to

purchase

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They both need to be consistent with your

brand identity

Colors

Fonts

Logos

Brand voice

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A B

What is different between

written content and a

SlideShare deck

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Primarily visual

Written piece

SlideShare deck

Page 12: Converting your written content to a SlideShare deck

Restricted fonts in PowerPoint format

SlideShare recommends you

save your presentation as a PDF

file so that fonts are preserved.

You can easily do this from

PowerPoint.

If you upload a PowerPoint file, you

are restricted in the fonts you can

use. SlideShare does not support a

wide variety of fonts in PowerPoint

format files.

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50% of the words in your written piece, or fewer.

This is a visual, not text medium. You will

still have text to enhance the visuals, but

not as much as the written piece.

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2-5x the number of slides you would usually

create for a typical presentation

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Plan your slides based on

the written piece

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Create a hierarchical outline of the content

using sticky notes on a wall, whiteboard, or

table. Write down what that slide will say to

move the story along.

What is the

same

Story structure

What is

different

Sections (like

sub-heads)

Primarily

visual medium

Font

restrictions if

using PPt

format

Plan the slides

Hierarchical

outline

Select best

visual for the

message

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You can also create the outline in Word. Use a

landscape page and a table to organize the

outline.

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Graphs show numeric data

67

54 52 49

Product A Product B Product C Product D

Product A has greater tensile strength than competing products

psi required to cause product failure in lab tests

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Diagrams show processes

Invoice

entered in

system

Invoice sent

to manager

for approval

Invoice sent

to VP for

approval

Invoice

returned to

AP Dept.

Approval

entered into

system

Page 21: Converting your written content to a SlideShare deck

Timelines show when things happen

Jan Feb Mar Apr May June

1

RFP sent

to vendors 15

RFP

response

due back

31

Vendor

selected 15

Project

initiated 31

First

version

available

for testing

30

Testing

complete

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Make a conscious choice of the visual. The

visuals in a SlideShare deck are important. You

don’t need to hire a designer to select visuals.

You can do it yourself. No matter what your

background.

I have a Chemical Engineering degree and an

MBA – no design background at all. I figured out

a way that anyone can select a visual based on

the message they want to communicate. I call it

What Visual To Use and you can learn more

about it in this SlideShare deck.

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Creating your slides

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What tool should you use? There is no one tool

that is significantly better than the others. As

long as you can save the deck to a format that

SlideShare supports, you will be fine. If you are

already familiar with PowerPoint, just use that.

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There are four types of slides you will likely use

in your SlideShare deck:

Title slide

Organization slides

Narration slides

Visuals

Let’s look at each of these individually …

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The title slide is the thumbnail that people will

first see on SlideShare or wherever your deck is

embedded. Make it noticeable.

Large enough font so it can be read

on a mobile device

Large visual that is easy to understand

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Organization slides help the viewer know where

they are going at the start and where they are

during viewing.

Agenda style slide at start gives the

roadmap

Section header slides announce a

new section

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Narration slides help move the viewer through

the story.

Not every slide must be visual.

Text slides are OK too.

Write narration slides in your brand voice so the

viewer hears you when they read it.

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Most of your slides will be visuals. Make the

visual large so it is easy to see on a mobile

device and it makes an impact.

vs.

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Direct the viewer’s attention in a visual by using

a callout. Like the one above. It makes sure the

viewer understands the message we want them

to understand.

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Building a visual piece by piece is a good way

to keep viewer interest.

In PowerPoint you can do this with the

animation feature. But SlideShare doesn’t

support animation sequences.

So you have to create multiple slides to end up

with the same effect.

Like this …

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How to decide what speed of internet

service you need

Do you

regularly

watch videos

or listen to

audio online?

Do you use an

online backup

service?

Level 1

service

No

No

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How to decide what speed of internet

service you need

Do you

regularly

watch videos

or listen to

audio online?

Do you use an

online backup

service?

Level 1

service

Level 2

service No

No

Yes

Page 34: Converting your written content to a SlideShare deck

How to decide what speed of internet

service you need

Do you

regularly

watch videos

or listen to

audio online?

Do you use an

online backup

service?

Do you watch

videos more

than twice per

week?

Level 1

service

Level 2

service No

Yes

No

Yes

Page 35: Converting your written content to a SlideShare deck

How to decide what speed of internet

service you need

Do you

regularly

watch videos

or listen to

audio online?

Do you use an

online backup

service?

Do you watch

videos more

than twice per

week?

Level 1

service

Level 2

service

Level 3

service

No

Yes

No

Yes

No

Page 36: Converting your written content to a SlideShare deck

How to decide what speed of internet

service you need

Do you

regularly

watch videos

or listen to

audio online?

Do you use an

online backup

service?

Do you watch

videos more

than twice per

week?

Level 1

service

Level 2

service

Level 3

service

Level 4

service

No

Yes

No

Yes

Yes

No

Page 37: Converting your written content to a SlideShare deck

If you are using an image, like a screen capture,

where there is one area you want the viewer to

focus on, you can use a zoom in sequence of

slides.

Start with the full screen capture, then use a

shape to show the viewer where on the image

you want them to focus. Finish with a larger

view of just that one area of the image.

Like this …

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To access Member content, go to the

copyblogger.com home page

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In the top right side of the page

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Click on the Member Home link to login

Click on this link to login

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Decide which slides you want to have calls to

action on. Earlier you learned you can use any

object or text as a call to action (CTA) link.

SlideShare converts PowerPoint website

hyperlinks to active links in your SlideShare

deck. That means you can put CTAs anywhere

in your deck.

Because the hyperlink is a regular URL, you

can use a URL that tracks the clicks, such as a

Google Analytics campaign code.

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You can use a unique code for each link in the

deck. You see which link the viewer clicked on if

you have multiple links to the same destination.

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Click the image above to read a great article by

Joanna Wiebe on making your call-to-action

buttons better

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Never added a website hyperlink in

PowerPoint? Here’s how you do it.

Select any shape, text, or image you want to

add the hyperlink to

On the tab, click the button

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1. Select the Existing File or

Web Page category

2. Enter the full URL of the link,

including tracking code

3. Click OK

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Testing your deck

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You can simulate viewing on SlideShare

using the PowerPoint Show file format

A PowerPoint Show file opens directly in Slide

Show mode, so you can email the file to others

and get their input.

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Spelling and grammar of all text

The visuals look good on different

devices (view the PPSX file on mobile

devices)

Any builds across slides

The message flows smoothly from start

to finish

Before you upload your deck to

SlideShare, test the following:

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The fonts did not get substituted

The text aligns properly

The visuals look correct on all devices

After you upload your deck to SlideShare,

check the following:

If you find any issues, correct them and re-

upload the deck to SlideShare.

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Distribute your SlideShare

Social media like Twitter and LinkedIn

Email

Embed in your website

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Embed using the iframe code

Use the iframe code that SlideShare gives you

for embedding instead of the WordPress

shortcode. This will ensure views get correctly

counted in the SlideShare stats.

Use this code to embed in your

website

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Watch page load times

Monitor the page load time after embedding a

SlideShare deck. The embed can sometimes

increase the load time because the page now

loads images of each slide from the SlideShare

servers.

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You can do this!

You don’t need to be a designer

&

You don’t need special software

You can follow the process in this

deck and convert your written

content into SlideShare decks

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1. Select the written content you want to

convert to SlideShare

2. Plan the slides that will cover the key

messages from the written piece

3. Create the slides

4. Test the slides

5. Save as a PDF file

6. Upload to SlideShare

7. Make sure it looks correct on

SlideShare

8. Share the SlideShare deck

Here are the steps to follow:

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SlideShare FAQ & support site

Article on Buffer blog by Kevan Lee

Article on Kissmetrics by Mauro D’Andrea

Article on Social Media Examiner by David

Waring

Other good information on using

SlideShare:

(Yes, those links are live and will take you to the articles.)