Converting the CrowdUnderstanding
Conversion Optimized Design
Babson College GraduateFounder of Growth SparkBusinessWeek Top 25 Under 25WordCamp Boston Sponsor
Sample Goods
Conversion = Goals
Customer Acquisition
Customer Retention
Design Principles in Conversion
1. Audience Segmentation
2. Clear Messaging
3. Gaining Trust
4. Targeted Offering
5. Calls to Action
Tools For Measuring Conversion
Traffic Analytics: Google Analytics for WordPress
Behavior Analytics: CrazyEgg.com
Usability Testing: UserTesting.com
Split Testing: Shrimp Test WordPress Plugin
Lead Tracking: Gravity Forms WordPress Plugin
Conversion is the First Step
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