By Kelly GrayContent Marketing 2016
Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate. In other words, the goal is for the highest possible percentage of visitors to your site to convert, or complete your desired action.
Source: www.wordstream.com/conversion-rate-optimization
Lead Capture Tools• Hello Bar• Convert website visitors
into customer• Create Custom Pop Up
Forms or Bars• Grow your email list,
expand social reach, promote a sale or discount
Lead Capture Tools• SumoMe• Email List Builder
• Convert one time visitors into subscribers
• Heat Maps (see where your visitors are clicking)
• Shares – Get more shares
Research Tools• Buzzsumo• See what content is
working well in an industry• Track competitors
performance
Research Tools• LandingPage• Inspiration from around
the web on well designed Landing Pages• Design, copy, layout,
positioning• Take some ideas and
incorporate those into your landing pages
Research Tools• SubjectLine.com• Tested over 3 million
subject lines• Gives you tools to
evaluate your options• Advice on how to
improve
Analytics Tools• Google Analytics• Track website visitors• Find out how people are
making it to your website• How long are they
engaging• Convert to sales• Which keywords are
being used to get to your site
Analytics Tools• HubSpot Website Grader• Shows you how well your
site is performing• Speed• Page Size• Page Requests• Shows you ways to
improve your site
What are your favorite CRO tools?