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Converged Triple Play ServicesConverged Triple Play ServicesGeof Heydon
Director, Innovation & Market Development Alcatel Asia Pacific
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Agenda
IP Transformation Triple Play and Convergence IPTV and advanced services demonstrations Triple play assurance
If Henry Ford had asked the market what it wanted– it would have said…….“a faster horse”
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Best Efforts Broadband
- The access provider provides connectivity- The ISP owns the broadband customer relationship
ISPInternet
First Gen access supported simple connectivity• PPP & IP Wholesale• Best Effort ISP
ISP
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IP “Multi-service” Broadband
Applications wholesale• Bandwidth/QoS on Demand
Broadband Multi-service Network
InternetISPn
- The access provider provides connectivity- The ISP is just one of many application providers- There are potentially many different applications relationships
ASP2Video
ASP1- VoIP
ASPNGames
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Four Major RisksWeak NGN Business CaseTime & Learning CurveCost of “Getting it Wrong”Performance & Stability
IP Transformation Danger Lies Below the Surface
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IP Transformation: A Critical Leverage
IP transformation enables carriers to tackle their highest expenditure items (CAPEX & OPEX)
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EquipmentVendor
Operations MgtPartnership
SolutionVendor
Business Partnership
Turn-keyNetwork Integrator
Alcatel is No. 1 in IP Network Transformation
RISK & REWARD
MANAGEMENT OF THECOMPLEXITY
Network TransformationPartnership
Turn-key
End to End Integrator
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Bus
ines
sAc
cess
Corporate
Storage
Hom
e A
cces
s
Communications
Home Office / Personal Use
Family Entertainment
EnterpriseBusinessGateway
HomeGateway
Telecom Trend: Single Access for Multiple Service
FibreManaged
IP Network
Content & Services
ApplicationServices
IPTVServices
InternetBased
Services
VoiceServices
Copper
Wireless
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Triple Play Market expectations
In 2010, 70 million households will use Triple Play & generate sales of 5 Billion €Alcatel IPTV market assessment
In the US Triple Play ARPU is $105/month 60% higher than normal TV subscribers & churn is 50% lowerMercer Management
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Changing Nature of Content:
Regional and local communities Clubs
Pictures & videos (friends & family)
Communities broaden the audience pools
Communitycontent
The viewing windows opens up
Films Soaps Reality TVSport Local TV
Audience per Title Number of Titles
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The band of ‘acceptable’ broadband rates
2.4 9.
6
14.4 28 33
56
256 51
2 1500
1k bit/s
10k bit/s
100k bit/s
1M bit/s
10M bit/s
100M bit/s
1G bit/s
1987 1992 1997 2002 2007 2012 2017
Bit
rate
Cutting edge ‘Power users’
Trailing edge ‘Novice users’
Market expectation
for mobile broadband
Market expectation
for fixed broadband
~7 years
10-fold increase in bit rate
(The degree of slope is a point for discussion)
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Ecosystem of Partners to Deliver True e2e Solutionfrom End User to End User
Content:Sony Pictures, MGM, Universal, Warner Brothers, Paramount, 20th Century Fox, ABC/Disney, Showtime, HBO, Starz, WWE, MLB, Fox Networks, Fox Television, Technicolor, GDMX
Encoding: Harmonic, Tandberg, SA, Modulus, Skystream, Thomson Nextream, Optibase, Grass Valley,
Servers and storage: IBM, HP, Sun, Dell STB: Thomson, Samsung, Philips, Motorola, SA,
KiSS, Tatung, Amino, KreatelSoC: STM, Sigma Designs, Broadcom
Residential gateway: 2Wire, Thomson, Westell, etc. Application servers: Sylantro, SIPView VoIP: Radvision, Convedia, Iperia, Xcipio QoS: Acme, Bridgewater OSS/BSS and management:
IBM/Micromuse, Axiom, Motive OSS integration: IBM, Accenture, HP
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Alcatel Triple Play BSS/OSS
With its Strategic Partners like Micromuse, Alcatel has developed a pre-defined pre-integrated Triple Play OSS solution
Fast Time-to-Market due toPre-integrated Modules, Services and Network modelsGeneric Processes that can be customized to the customer environment
End-to-End Service Quality Monitoringand management, as perceived by end-user Service Security Management
Ensure Quality
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Alcatel Service Assurance Solution
Integrated Portal
User Centric Service Quality Analysis
Reporting Portal
Reporting Portal
Mobile Pack
VOIPPack
Alarm Collection
AlarmIntegration
Service Impact
Analysis
SLM Management
SLM Management
Probes
IPTV Pack
Triple Play QOS Data Collection
IP Pack AccessPack
CPEPack
Service Availability
Pack
Event Visualisation
Event Visualisation
Impact
Proviso
RADOmnibus A 8920
A 8920
A 8920Proviso
Omnibus
A unique user centric solution to assure service availability and user perceived quality of service
Inventory
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Security : a key concern in IP transformation
IP Networks and 3Play Services are more vulnerable
Mainly software basedUse standard protocols and open interfacesInvolve multiple partners in the value chainattractive target with high visibility and valuable content
3Play/All IP operations need to protect againstThe misbehavior of end users trying to get free content/serviceHostile attacks (internal and external) putting at risk the correct delivery of services
Alcatel and Micromuse offer an integrated security solution and security managed services as an integral part of the triple play service assurance solution
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Alcatel IPTV Network & OSS integration labs
Fiber Cross-Connect IPTV Cable Distribution
IPTV Scale testing worlds largest installation
Mini NOCService Assurance Testing
Mock House
Replicated in Plano, Texas & Antwerp, Belgium
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Alcatel’s Value Proposition
Alcatel commits to Triple Play OSS operational excellenceAligned operational processes to industry best practiceShared migration load toward 3Play by taking care of existing OSS evolution and/or installing and integrating new OSS for new servicesPartner for 3Play services deployment & operation
A complete set of Professional Services
Alcatel supports the key expectationsCustomer centric business processesRevenue growth balanced against CAPEX/OPEXFuture-safe and flexible solution to support the evolution of the market
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Growing Alcatel Micromuse installed base– 49 customers in 22 countries
Two new customers per month in 2005 Largest Micromuse’s telco channel to market
Best global partner 2005
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Alcatel in the Region – Team >100
Telecom New ZealandNetcool Proviso, Omnibus, Probes, DSA
Digi MalaysiaNetcool Omnibus, Impact Server, Probes, DSA
Hutchison Netcool Omnibus, Impact Server, Probes, DSA
TelstraNetcool Omnibus, Impact Server, Probes, DSA
Alcatel Shanghai Bell
SSI
Alcatel Australia SSICore Integration Team
Alcatel New Zealand Competence Centre
Alcatel Hong Kong Competence Centre
Alcatel Australia Business Unit
Alcatel Global(SMEs)
Alcatel Australia Project Management (PMI Certified)
Customer Satisfaction Quality
Syst
em A
dmin
& IT
Support Services
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Alcatel Triple Play Assurance Solution
A unique user centric assurance solution that helps worldwide operators transform their networks and deliver a better end-user experience
A Multi-Vendor pre-integrated assurance solution for a de-risked quickly deployed implementation
Triple Play and IPtransformation leadership
Best of breed OSS Assurance& Security product suite
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Conclusion
1. Networks, telcos and industry are all transforming
2. Broadcasters are not…..3. Telecommunications
service providers are not…..
4. We are all content contributors
5. Constant change is inevitable
6. Regulation is challenged7. Innovation is key -
everywhere