CONTEXTUALIZING AND INTERPRETING COST PER USE FOR ELECTRONIC JOURNALSCONTEXTUALIZING AND INTERPRETING COST PER USE FOR ELECTRONIC JOURNALS
MATT HARRINGTON AND CONNIE STOVALL
WHAT TO EXPECT…WHAT TO EXPECT…
• Brief overview of theory and problem(s)
• Brief overview of VT’s Serials Decision Database
• Examples of contextualizing data
• Interpretation of data
• Our POV, recommendations, discussion
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DATA AND VALUEDATA AND VALUE
• Increasing use of statistical and financial data to aid with serials decisions
• Increasing use of data to demonstrate value of library resources to university administrators
• What does cost per use, average cost, or return on investment tell us about a resource’s value
• What does the data mean and how can we make it more meaningful?
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DETERMINING VALUEDETERMINING VALUE
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ECONOMISTSECONOMISTS
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David Ricardo
Karl Marx
Adam Smith
NOT AN ECONOMISTNOT AN ECONOMIST
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Connie, librarian
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DETERMINING VALUEDETERMINING VALUE
• Classical economists
• Smith: “the toil and trouble of acquiring” a thing
• Marx (and Ricardo, more or less): duality in value
• Determined by use-value and exchange value
• Value as a social construct
VALUE OF INFORMATION
VALUE OF INFORMATION
• Information as a different sort of commodity
• Cost-benefit analysis used increasingly
• Marks shift away from classical economics
• Intellectual/emotional value vs. practical value• Use value and exchange value• Contextualized cost per use
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INTERPRETING COST PER USE
INTERPRETING COST PER USE
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CALCULATING COST PER USECALCULATING COST PER USE
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SUBSCRIPTION COSTSSUBSCRIPTION COSTS
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2008 2009 2010$520.00
$540.00
$560.00
$580.00
$600.00
Cost/...
Cost per subscription increased 7.45% from 2008 to 2010
2008 2009 2010
Cost per Title $551.93 $569.46 $593.07
USAGE ACROSS TIMEUSAGE ACROSS TIME
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2008 Jan-Jun 2008 Jul-Dec 2009 Jan-Jun 2009 Jul-Dec 2010 Jan-Jun 2010 Jul-Dec400000
420000
440000
460000
480000
500000
520000
540000
Jan
2008
Mar
200
8
May
200
8
Jul 2
008
Sep 2
008
Nov 2
008
Jan
2009
Mar
200
9
May
200
9
Jul 2
009
Sep 2
009
Nov 2
009
Jan
2010
Mar
201
0
May
201
0
Jul 2
010
Sep 2
010
Nov 2
010
0
20000
40000
60000
80000
100000
120000
TOTALS, AVERAGES AND MEDIANS
TOTALS, AVERAGES AND MEDIANS2008 2009 2010
Total Cost/Use $2.57 $2.54 $2.60
Average Sub Cost/Use
$23.96 $19.06 $21.31
Median Sub Cost/Use
$4.19 $3.98 $3.84
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2008 2009 2010$0.00
$5.00
$10.00
$15.00
$20.00
$25.00
$30.00
Total Cost/UseAverage Cost/UseMedian Cost/Use
SUBJECTSSUBJECTS
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$0.00
$2.00
$4.00
$6.00
$8.00
$10.00
$12.00
Total Cost/Use
B D EGC H HC HF
HN HV JF LM
LNX PB PR QC QH QP
RA RD RK RT SF TC TK TP U
$0.00
$400.00
$800.00
$1,200.00
$1,600.00
Total Cost/title
JOURNAL PACKAGE ANALYSIS
JOURNAL PACKAGE ANALYSIS
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Package A4%
Package B27% Package C
3%
Package D10%
Package E7%
Remaining Serials Budget
49%
2009 Serials Budget
JOURNAL PACKAGE ANALYSIS
JOURNAL PACKAGE ANALYSIS
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Package A
Package B
Package C
Package D
Package E
$0
$100
$200
$300
$400
$500
$600
$700
Cost/Title
Package A
Package B
Package C
Package D
Package E
$0.00
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
$7.00
$8.00
$9.00
Cost/Use
JOURNAL PACKAGE ANALYSIS
JOURNAL PACKAGE ANALYSIS
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Package A Package B Package C Package D Package E0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
High and Low Usage Counts
Usage is equal to or <10 10<Usage<100 Usage is equal to or >100
QUESTIONS, COMMENTS???QUESTIONS,
COMMENTS???
Matt Harrington [email protected]
Connie Stovall [email protected]
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