April 15, 2023 TCS Public
A Novel Service for Interactive Television by mashups of TV news and related Web Information
Innovation Lab, Kolkata
2April 15, 2023
• Market Requirement• Deployment Scenario• System Description • Value Proposition• Demo
Presentation Roadmap
3April 15, 2023
• Currently TV is a dumb device
• Connected TV or Widget-based TVs are slowly coming into Market
• Current Connected TV does not understand TV Video Context
• Infinite Possibilities of Intelligent Mash-ups from Internet possible if TV Video Context is automatically understood
Market Requirement
4April 15, 2023
Deployment Scenario
DTH / CAS
Set Top Box
DTH operator
Base station
Broadband Connection
Cable operator
Browser
Media Player
Drivers/Adaptors for keyboard & mouse
IR Remote
Ethernet & PPPoE driver
USB modem driver
Drivers & adaptors
for multiple storage drives
(extensible to WiMAX)
USB Pen Drive
USB Devices viz. webcam, keyboard
USB Modem
ADSL Modem
Composite
A/V out to TV
HIP
Composite
A/V in
April 15, 2023
OCR based Breaking News Mash-up
EXCLUSIVE
ITALKING WITH THE TALIBAN?Pakistan pizchus Atghan cuawfero option
Hnd mom un mn situation in Afqhanhtan on the mv
Afghan, Afghanistan, Pakistan, Taliban
Search for RSS feed containing related information
OCR
Image Super-resolution
Keyword spotting
Text Localization
Search through any Engine for related information
Display Related Information on TV
USA response to Afghan CrisisUSA response to Afghan Crisis
6April 15, 2023
Description of the tool
• Analog TV signal with video and audio
• Extraction of highlighted or important texts that are displayed on the video frames
• Browser based application for fetch information related to the highlighted texts from internet or RSS feeds
• Blended display module for mashing up the internet information with the TV video
Video Frame
Text Extraction
Fetch contextual information from internet
Blending of Video and graphics TV Display
7April 15, 2023
• Proposed solution would finally run on the TCS Home Infotainment Platform
• Current Demo is a PC based one that works on recorded TV Video
Demo
8April 15, 2023
Value Proposition
• Enriches the user's experience while watching the TV
• News on TV gets enriched with related Internet Content
• A whole new way for TV Viewer’s to experience Internet / News
• Understanding TV context from embedded Text in it can have a whole new areas of application
April 15, 2023 TCS Public
Any Question?
April 15, 2023 TCS Public
Thank You
11April 15, 2023
HIP Interfaces
12April 15, 2023
Existing Value-added Services enabled through HIPPhoto - Viewer Video - Player
Internet Browsing Video - Chat
SMS Music-Player
13April 15, 2023
USB Ethernet
CDMA GSM 3G
EVDO HSDPA HSUPA
Connectivity
PPPoE LAN(Static)
LAN(DHCP)
HIP - Connectivity Options
14April 15, 2023
• In Philippines it is launched through Smart Communications under the brand name of “SmartBro SurfTV”.
• Order commited for 100K units and current production is 25K
HIP Deployment Status
• Tata Teleservices Ltd. launched HIP under the brand name of “Dialog” in Tamil Nadu and West Bengal.
• Order Received for 100K units and current production is 5K
TCS’ Home Infotainment Platform launched successfully in India and Philippines.
Good Traction received in Malaysia, Thailand and Indonesia
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