#contentclass  

Disclaimer

I’m not a psychologist by trade.

….but I kind of wish I was.

Content Marketing

93% use it.

33% find it

effective.

93% of B2B marketers use content marketing, but only 33% find it effective. #contentclass

Source: Content Marketing Institute, 2014 B2B Content Marketing Research Report

Newsletters Social Blogs Email

Bylines Events Case Studies Videos

Whitepapers Presentations eBooks Podcasts

B2B marketers use an average of 13 content marketing tactics. Via @cmicontent #contentclass

Source: Content Marketing Institute, 2014 B2B Content Marketing Research Report

Your content won’t convert if it isn’t tailored for different learners and personality types. #contentclass

Source: LearningRx

Types of Learners

65% of people are visual learners, and visual content has the most engagement. #contentclass

Source: LearningRx

Visu

al

•  Social •  Videos • Webinars •  Infographics •  eBooks/

whitepapers •  Virtual

conferences •  Blogs/articles

with imagery

Audi

tory

•  Events •  In-person

events •  Videos • Webinars •  Podcasts •  Virtual

conferences • One-on-one

demos or conversations

Kine

sthe

tic

•  How to articles/blogs

•  Training presentations/webinars

•  Videos •  Instructional

whitepapers/eBooks

•  Infographic guides

•  Virtual training sessions

Written Word

79% of best-in-class marketers rate blogs as the most effective marketing tactic. #contentclass

Use colorful language

Include imagery

Be creative with

formatting

Source: Content Marketing Institute, 2014 B2B Content Marketing Research Report

Your Secret Weapon

Your secret weapon for content creation is repurposing old content into new types or from new angles. #contentclass

Source: www.discprofile.com

Source: www.discprofile.com

Infographic:  bit.ly/infosa  

•  Specific  stats  for  team  improvement  (D)  

•  The  top  objec?ves  for  sales  managers  (I)  

•  What  you  need  to  see  the  full  picture  at  any  ?me  (S)  

•  Stats  on  individual  team  produc?vity  (C)  

Content Tip #1

Produce a variety of content and repurpose content to appeal to different types of learners and personalities. #contentclass

Content Tip #2

Write for people, not SEO. A great content piece or story is more likely to be shared, as well as resonate with readers. #contentclass

Content Tip #3

Reiterate the same statement or conclusion in different ways to appeal to different personalities. #contentclass

Lots of Content

Frequent &

Consistent

Variety Inbound

Marketing Success =

Leads

The success of inbound marketing relies on producing a lot of content & a variety on a frequent & consistent basis. #contentclass

Questions?

Want to learn more? Download the “Content Planning Guide” here: http://bit.ly/2014cmg

SOURCES 1.  Content Marketing Institute, 2014 B2B

Content Marketing Research Report 2.  www.discprofile.com 3.  LearningRx