Content Metrics That Matter
Getting down to brass tacks
CEO, Co-founder
@martyamuse
Marty Muse
Agenda
Introduction
The daunting task of measurement
Start with your goals
Define your media channels, strategy & tactics
Use the right tools
Measurement can seem like a daunting task
It can be overwhelming at
times
Measure All This?
Not likely. . .
The Brass Tacks of Content Metrics
What are your goals?
Brand Awareness
Brand AwarenessMedia Impressions
Link Citations
Sentiment
Reach
Share of Voice
Brand Specific Search
Website Traffic
Website TrafficOrganic Search
Referrals
Direct
Social
Paid
Campaign Specific
SEO
SEO
Organic Search Traffic
Inbound Links
Page Level Analytics
Search UX
Lead Gen
Lead Gen
Subscribers
Traffic
Conversion Rates
Inquiries
MQLs
SQLs
Opportunities
Closed Won/Loss
Engagement
Engagement
Shares
Comments
Link Citations
Conversion Assists
Sales
Sales
Time on Site
Bounce Rates
Conversion Rates
Average Order Value
Cart Abandonment
Re-marketing
Lifetime Value
What are your content channels?
Media Relations
Influencer Outreach
Bylined Articles
Syndication Advertorials
Native Advertising
Native Social
Native Newsletter
Social Media
Press Releases
Content PromotionEcosystem
bit.ly/promotion-ecosystem
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