Create Content
that Sells
© Wiggle Ltd
© Wiggle LtdAs of 2011, Wiggle had over 600.000 customers and generated 50% of its £86 million sales from overseas.
8 web staff, 4 on content
785 staff, +783 from 2006
“Facebook” is the highest traffic-driving keyword to Mashable
Neil also runs Quicksprout and CrazyEgg, both of which have a 7-figure readership
I only write when I am inspired.
Fortunately, I am inspired at 9 o’clock every morning.
~ William Faulkner
Goals
Learn what Works
…Choose 1 Idea
…and Take Action
#ecomDublin
Rodolfo Melogli
Ecommerce Consultant ~ Author ~ Web Developer
Lego Addict
Engineer
Smart Ecommerce Websites to increase sales, brick after brick
Steal THIS!
Snip.ly
hubspot.com/blog-topic-generator
Why Content?
Traffic
Locations
Social
Leads
What Content?
You’re already providing CONTENT : you Help Customers Every Day
Be Smart #1
Everyday, you already do THIS…
1. A______ to your customers’ questions2. S_______ your customers’ issues3. Tell your customers H____ to use your products4. Receive & write E________5. Launch or improve a P_________6. You hear of a S__________ story7. You research your C____________8. You compare with other P_________9. Launch a new D_____ or a seasonal O______
It’s all about the $$$
Be Smart #2
Everyday, you give FREE stuff to your potential customers…
1. Free T_____ before they buy2. Free G_____ as a thank you3. Free N_____ to keep in touch4. Free A_________ to special offers5. Free & personal customer S__________6. Organise Free E_________7. Create special O________8. Ask their opinion via S__________9. (Free Reports, Checklists, Webinars, Ebooks)
It’s all about the CTA
Take Action
Content Marketing
AudienceKWs
PersonaUSP
Story
SystemCalendar
StyleTone
Brand
GoalsEmailsLeads
ProspectsCustomers
Content Marketing
Audience System Goals
Write or Outsource
Thank you!1. Useful Content Marketing
blog: http://businessbloomer.com/why-when-how-often-content-marketing-questions-answered
2. Upcoming Content Marketing Workshop: http://businessbloomer.com/content-marketing-workshop-21-july-2015-dublin