Transcript

CONTENT MARKETING TREND WATCH: 2014 and beyond #royalcontent @axonnmedia

Fergus Parker

#royalcontent

A way of creating and sharing content to promote an idea, engage an audience and spur them to action.

#royalcontent

What’s the most important component of successful Content Marketing?

#royalcontent

• Quality content • Connection with your audience • Context in which the content is presented • The technology behind it • Something else…!?

LOOKING BACK

#royalcontent

2004

#royalcontent

2005

#royalcontent

2006

#royalcontent

2007

#royalcontent

2011

#royalcontent

90%

of the world’s information today has been created

in the last 2 years (source: IBM)

#royalcontent

#royalcontent

(source: CMI/MarketingProfs)

58% of marketers will spend more on content next year

#royalcontent

(source: CMI/MarketingProfs)

#royalcontent

#royalcontent

#royalcontent

#royalcontent

#royalcontent

WHAT NEXT?

#royalcontent

• Change significantly • Marginal change • No change • Don’t know... Help!

To what degree will content marketing strategies change in the next 18 months?

#royalcontent

WHAT NEXT?

#royalcontent

Content is KING!

#royalcontent

Image: SBS

Content is NOT King

Content is the KINGDOM

#royalcontent

By 2020...

#royalcontent

over 50 BILLION connected devices globally

#royalcontent

#royalcontent

Word cloud

#royalcontent

#royalcontent

THE FUTURE

#royalcontent

PERSONALISATION

#royalcontent

Customer content journey

#royalcontent

(source: Mind Tools)

VISUAL

#royalcontent

#royalcontent

THE FUTURE

USER EXPERIENCE

#royalcontent

How do you

make BIG data small

again?

MOBILE

#royalcontent (source: Microsoft)

1.08bn of the world’s

4 billion phones are

SMART PHONES

#royalcontent

Device ownership as % of global population by the end of the year:

source:

BI Intelligence

91%

of mobile internet access is

S O C I A L

MOBILE

#royalcontent

#royalcontent

#royalcontent

Questions?

#royalcontent @axonnmedia @contentplus @newsreach

http://bit.ly/UKcontentmarketing2013


Recommended