Not as boring as you probably think Content curation
Content creation The solution to every problem. Right?
Theres just one problem with that (insert picture of
overwhelmed person)
Content curation Your solution to the content creation
problem
What is content curation? The process of sorting through the
vast amounts of content on the web and presenting it in a
meaningful and organized way around a specific theme. Beth Kanter,
@kanter
Curation Aggregation A content curator cherry picks the best
content that is important and relevant to share with their
community -- Beth Kanter
Think playlist Content curation is like creating a music
playlist the job of content curator is highly personal and
individualistic Nancy Pekala, @nancypekal a
The granddaddy of them all Buzzfeed
http://pando.com/2012/09/20/here-are-the-13-
most-viewed-buzzfeed-posts-ever-and-its-13-
best-reported-posts-too/
Why is that useful? We are living in an era of content
abundance Beth Kanter Helps you keep up with the rapid flow of
information Donna Papacosta @DonnaPapacosta attention has become so
scare as to become as valuable as currency Robin Good, @RobinGood
its like drinking from a fire hose
What to do And how to do it
Step 1: strategy
Planning What do you or your company want to accomplish? What
does your audience want or need? Focus your content area and select
platforms
Curation contributes to content marketing objectives Sets
you/your company up as THE source for information about a niche
area Builds personal/brand awareness, gets you noticed by
influencers Attracts social links that influence SEO Keeps people
engaged with you/your brand Lee Odden, @leeodden
Focus If youre throwing content at your followers and friends
on such a broad array of topics that it comes off as a jumbled
mess, theyll flee. Becky Gaylord
Step 2: find great content
What is great content? Evergreens they dont change rapidly and
can be planned in advance Tutorials Resource lists FAQS Images Adam
Vincenzini, @AdamVinc enzini Industry news Expert tips and how-
to/advice Presentations Case studies Book reviews Photographs,
videos Infographics Podcasts and webinars Donna Papacosta
Where to find great content Subscribe to blogs and newsletters
Check traditional media daily Use Twitter lists Read LinkedIn Today
Set up and save relevant Twitter searches Subscribe to Twitter
lists Donna Papacosta
Other places to find content Links people share with you on
Facebook, Twitter, Pinterest, Slideshare, other social sites
StumbleUpon, Reddit, Digg social sharing sites Real-time search
(like Social Mention) Competitor sites News release distribution
sites like PRNewswire or MarketwireReview
Sorting through it all @cshirky (filter failure quote
here)
Start with social bookmarking
Be discerning Curate content that is of impeccable quality [it]
is a differentiator as a curator. Jay Baer, @jaybaer The object is
not to find as much information as possible and dump it on people,
it is to find the best of relevant content and to be discerning.
Donna Papacosta
SEO reasons to be discerning http://youtu.be/o7sfUDr3w8I
Step 4:
4 strategies to add value when curating Summarizing Quoting
Storyboarding Weaving together multiple pieces of content
Parallelizing Taking content that seems unrelated to the topical
focus and making comparisons to draw them together PawanDeshpande,@
TweetsfromPawan
Keeping it ethical Draw from many sources Always include the
link to the original source Quote sparingly If reproducing some of
the content: Use a thumbnail, not the original photo/art Copy only
part of the text Add your own thoughts, opinions or ideas
PawanDeshpande
Tools for sharing Twitter Tweet links Paper.li
Tools for sharing Scoop.it Makes sharing a game Leaderboard
Comparison MyCommunity: suggestions of people to compare (compete)
with Silver and gold Level Up badges
Tools for sharing Blogs, including Tumblr
Tools for sharing Storify
https://storify.com/KarenRussell/red-and-black-or-
red-and-dead
Still more tools for sharing Curata Scribit Compendium
Tips Include share it buttons on your sites Always make sure
the link is included (especially Pinterest) It takes time and a
consistent presence Eventually people will learn to count on the
quality of the content you share
Example: CMO.com Run by Adobe For chief marketing officers
Example: Counterparties Reuters: finance news and
commentary
A personal example
Adding curation to the mix You cant win with *just*
curation
Content curation doesnt stand alone Created Contributed Curated
Sites like The Huffington Post embrace the three-legged-stool
philosophy of creating some content, inviting visitors to
contribute some content, and gathering links and articles from the
web. Steve Rosenbaum, @magnify
The 70/30 Rule Your content should be 70% of curated, 30%
branded . Todd Defren, @tdefren
How often to share? Source: Heidi Cohen, @heidicohen