A BEGINNER'S GUIDETO DIGITAL
CONTENT CURATION
CONTENT CURATION
PRESENTATION OVERVIEW
WHAT is content curation?
WHY do you need to curate content?
HOW to start curating content?
IS CONTENT CURATION?
WHAT
Content curation is adding your voice to a
handpicked collection of content, from a variety of
sources around a specific topic, that you
publish and share.
“CURATION IS MORE THAN PACKAGING – IT IS TO HELP READERS (DISCERN) WHAT
IS IMPORTANT IN THE WORLD.”
Maria Papova,BRAINPICKER
4 IMPORTANT STEPS
1. Define Your Topic
2. Collect Content
3. Add Your Voice
Interesting & meaningful to your audience
Ex) Industry news, top 10 lists, research, presentations, product
recommendations, resources, press pages, etc.
Choose the best content
Select from various mediums
Ex) Videos, articles, podcasts, webinars, social media posts, infographics, etc.
Publish & share your curated content with your custom
Tell your audience why they should pay attention
Be viewed as a thought-leader
LAST STEP!
4. PUBLISH & SHARE WITH YOUR AUDIENCE
Publish & share your curated content with your custom
Go where your audience is!
YOU NEED TO START CURATING
CONTENT TODAY?
WHY
3 BIG REASONS WHY
1. Save Time & Resources
2. Become a Thought-Leader
3. Grow Your Network
Time to research and produce lots of quality content
Need multiple team members executing together
Ex) Quality videos, white pagers, infographics, long-form articles, etc.
Pull in-depth content from experts & organizations
Bundle best resources intelligently
Save your audience research time
Publish & share your curated content with your custom
Include content from other companies, experts & influencers
IMPORTANT: Properly give credit & notify sources you included them
HAVE ALREADY ADDED CURATED CONTENT TO THEIR MARKETING STRATEGY
82% MARKETERS
18%
82%
~ IMNINC.COM
Marketers who don't use curated content.
Marketers who do use curated content.
CAN YOU CURATE CONTENT?
HOW
CURATION IDEAS
1. Curated Email Newsletters
2. Curated Web Content
3. Social Media Posts
Share daily/weekly curated newsletters
ex) Relevant industry news, top 10 lists, product reviews, case studies, customer
success, research, helpful resources, etc.
Create stand-alone curation pages
Include curation within a blog post or content piece
ex) Key resources, informative video playlists, reading lists, research, press pages, etc.
Publish & share your curated content with your custom
Tag brands, experts & influencers with your curated content
Most powerful voices will share your content
NEXT STEP:
Look at your current marketing strategy
and identify key areas where you can
start curating content today!
THANK YOU!
CURATE CONTENT IN MINUTES
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