Content and marketing workshops
Integration.
Content Foundations
Warren Knight, CEO,
Leverage influencers.
Content Foundations
Warren Knight, CEO,
Be reactive.
Content Foundations
Warren Knight, CEO,
Customer is king.
Content Foundations
Warren Knight, CEO,
Be holistic.
Content Foundations
Warren Knight, CEO,
Integration.
Leverage influencers.
Be reactive.
Customer is king.
Be holistic.
Content Foundations
Warren Knight, CEO,
Inbound marketing hub
James Carson, Founder,
Four stages of content strategy
1. User journey
2. Idea
3. Formats
4. Platforms
James Carson, Founder,
The Content Marketing Matrix
Sam Pattinson, Director,
Don’t rely on Google, build an audience!
Vertical market leaders
Kevin Gibbons, MD,
The Marketing AcademyInspire
Why Marketing and Marketeers Matter
Andy Duncan (CEO of Camelot, President of The Advertising Association)Rory Sutherland (Executive Creative Director OgilvyOne, Vice-Chairman Ogilvy &
Mather)Katie Vanneck-Smith (CMO of News UK)Mike Hughes (Director General of ISBA)
Sarah Speake (Director of Commercial Marketing & Research of ITV)Russ Lidstone (CEO of Havas Worldwide London)
Phil Rumbol (Founder of 101 London)Richard Robinson (Managing Partner of Oystercatchers)
Jorge Postigo (Associate Principal of McKinsey)Gary Stewart (Director of Wayra UK)
Sherilyn Shackell (Founder of The Marketing Academy)Helen Tupper (Head of Insight at Virgin & Founder of AmazingIf)
Carrie Osman (CEO & Founder of Cruxy&Co)
Creativity vs. effectiveness.
Andy Duncan (CEO of Camelot, President of Advertising Association
Take Risks! Be bold, brave and play to win.
The lottery has over 100 good causes funded per post code
They need to do a better job of telling their purpose story
Andy Duncan (CEO of Camelot, President of Advertising Association
Nature has a huge marketing budget
Rory Sutherland, Creative Director
Costly signaling theory
FINANCE VS. MARKETING
Rory Sutherland, Creative Director,
Costly signaling theory
FINANCE VS. MARKETING
Rory Sutherland, Creative Director,
Getting Marketing Represented on the board
.0038%
Katie Vanneck-Smith (CMO of News UK)Mike Hughes (Director General of ISBA)Russ Lidstone (CEO of Havas Worldwide London)Richard Robinson (Managing Partner of Oystercatchers)Zaid Al Quassab (CMO House Trip)
Getting Marketing Represented on the board
14%
Getting Marketing Represented on the board
80% vs. 90%
Key takeouts
There are no happy endings in history, only crisis points that pass
Isaac Asimov
Leadership insights
Not giving someone feedback is selfish, because it means they
cannot learn
Jorge Postigo, Associate Principal
QUESTIONS?
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