Mass media refers to various ways, especially television, radio, newspapers and magazines by which information and news are given to a large number of people. Music that composers make can be heard through several media. Live music can also be broadcasted over the radio, television or the Internet.
Music Industry refers to the business and organization that record, produce, publish, distribute and market recorded music. It includes:
• Musicians like singers
• Composers and songwriters
• Musician’s Union• Record Industries• Band Managers
• Bookers, promoters and roadies
1. Music Industry’s Purpose- Aesthetic pleasure or
entertainment- Religious purposes- Ceremonial purposes2. The amateur musicians- They compose and perform music
for their own pleasure- They do not derive income from
music- They take lessons with
professional musicians
3. Professional Musician- Employed by a range of
institutions and organizations (symphony orchestra, broadcasting, and film production companies and music schools)
4. Manner of Performance- Music performed for the
benefits of a live audience- Music performed for the
purpose of being recorded and distributed through the music retail system or the broadcasting system
There are strong indicators that music enhances the quality of life in the surrounding community.
Music makes the day more alive and interesting
Music enriches life and is a way to understand our cultural heritage as well as our past and present cultures.
Performing, consuming and composing music are satisfying and rewarding
Music programs encourage teamwork and cohesiveness
Music fosters creativity and individuality
Music education foster discipline and commitment
Music is a major source of joy and commitment
Music is a therapeutic outlet Music can also be one source of
income Music can promote relaxation and
sleep
Music in Advertising is the use of songs and incidental music in advertising campaigns particularly television commercials and radio. Music can often reflect current trends, using artists and songs that are popular at the time.
A television advertisement or commercial (often called an ADVERT in the UK) is a form of advertising in which goods, services, organizations, ideas etc. are promoted via television. Most commercials are produced by an outside advertising agency and airtime is purchased from a media agency or direct from the TV network.
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