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    Consumption

    Consumption is the sole end and purpose of all production.

    Adam Smith

    17C H A P T E R

    How do households decide how much of their income to consume todayand how much to save for the future? This is a microeconomic questionbecause it addresses the behavior of individual decisionmakers. Yet its

    answer has important macroeconomic consequences. As we have seen in previ-ous chapters, households consumption decisions affect the way the economy asa whole behaves both in the long run and in the short run.

    The consumption decision is crucial for long-run analysis because of its rolein economic growth. The Solow growth model of Chapters 7 and 8 shows thatthe saving rate is a key determinant of the steady-state capital stock and thus of the level of economic well-being. The saving rate measures how much of itsincome the present generation is not consuming but is instead putting aside for its own future and for future generations.

    The consumption decision is crucial for short-run analysis because of its rolein determining aggregate demand. Consumption is two-thirds of GDP, so fluc-tuations in consumption are a key element of booms and recessions. The IS LM model of Chapters 10 and 11 shows that changes in consumers spending planscan be a source of shocks to the economy and that the marginal propensity toconsume is a determinant of the fiscal-policy multipliers.

    In previous chapters we explained consumption with a function that relatesconsumption to disposable income: C = C (Y T ). This approximation allowedus to develop simple models for long-run and short-run analysis, but it is toosimple to provide a complete explanation of consumer behavior. In this chapter we examine the consumption function in greater detail and develop a morethorough explanation of what determines aggregate consumption.

    Since macroeconomics began as a field of study, many economists have writ-ten about the theory of consumer behavior and suggested alternative ways of interpreting the data on consumption and income. This chapter presents theviews of six prominent economists to show the diverse approaches to explain-ing consumption.

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    17-1 John Maynard Keynes and theConsumption Function

    We begin our study of consumption with John Maynard Keyness General Theo-ry, which was published in 1936. Keynes made the consumption function cen-tral to his theory of economic fluctuations, and it has played a key role inmacroeconomic analysis ever since. Lets consider what Keynes thought aboutthe consumption function and then see what puzzles arose when his ideas wereconfronted with the data.

    Keyness Conjectures

    Today, economists who study consumption rely on sophisticated techniques of data analysis. With the help of computers, they analyze aggregate data on thebehavior of the overall economy from the national income accounts and detailed

    data on the behavior of individual households from surveys. Because Keyneswrote in the 1930s, however, he had neither the advantage of these data nor thecomputers necessary to analyze such large data sets. Instead of relying on statis-tical analysis, Keynes made conjectures about the consumption function based onintrospection and casual observation.

    First and most important, Keynes conjectured that the marginal propensi-ty to consume the amount consumed out of an additional dollar of incomeis between zero and one. He wrote that the fundamental psycholog-ical law, upon which we are entitled to depend with great confidence, . . . is thatmen are disposed, as a rule and on the average, to increase their consumption astheir income increases, but not by as much as the increase in their income. That

    is, when a person earns an extra dollar, he typically spends some of it and savessome of it. As we saw in Chapter 10 when we developed the Keynesian cross,the marginal propensity to consume was crucial to Keyness policy recommen-dations for how to reduce widespread unemployment. The power of fiscal pol-icy to influence the economyas expressed by the fiscal-policy multipliersarisesfrom the feedback between income and consumption.

    Second, Keynes posited that the ratio of consumption to income, called theaverage propensity to consume, falls as income rises. He believed that savingwas a luxury, so he expected the rich to save a higher proportion of their incomethan the poor. Although not essential for Keyness own analysis, the postulate thatthe average propensity to consume falls as income rises became a central part of

    early Keynesian economics.Third, Keynes thought that income is the primary determinant of consumption

    and that the interest rate does not have an important role. This conjecture stood instark contrast to the beliefs of the classical economists who preceded him. The clas-sical economists held that a higher interest rate encourages saving and discouragesconsumption. Keynes admitted that the interest rate could influence consumptionas a matter of theory. Yet he wrote that the main conclusion suggested by experi-ence, I think, is that the short-period influence of the rate of interest on individ-ual spending out of a given income is secondary and relatively unimportant.

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    On the basis of these three conjectures, the Keynesian consumption functionis often written as

    C = C

    + cY , C

    > 0, 0 < c < 1,

    where C is consumption, Y is disposable income, C

    is a constant, and c is the

    marginal propensity to consume. This consumption function, shown in Figure17-1, is graphed as a straight line. C

    determines the intercept on the vertical axis,

    and c determines the slope.Notice that this consumption function exhibits the three properties that

    Keynes posited. It satisfies Keyness first property because the marginal propensi-ty to consume c is between zero and one, so that higher income leads to higher consumption and also to higher saving. This consumption function satisfiesKeyness second property because the average propensity to consume APC is

    APC = C / Y = C

    / Y + c.

    As Y rises, C

    / Y falls, and so the average propensity to consume C / Y falls. Andfinally, this consumption function satisfies Keyness third property because theinterest rate is not included in this equation as a determinant of consumption.

    The Early Empirical Successes

    Soon after Keynes proposed the consumption function, economists began col-lecting and examining data to test his conjectures. The earliest studies indicatedthat the Keynesian consumption function was a good approximation of howconsumers behave.

    In some of these studies, researchers surveyed households and collected data

    on consumption and income. They found that households with higher income

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    F I G U R E 1 7 - 1

    Consumption, C

    Income, Y

    MPC

    APC

    APC

    1

    11

    C = C + cY

    C

    The KeynesianConsumption Function

    This figure graphs a con-sumption function with thethree properties that Keynesconjectured. First, the mar-ginal propensity to consumec is between zero and one.Second, the average propen-sity to consume falls asincome rises. Third, con-sumption is determined by current income.

    Note: The marginal propensity to consume, MPC, is the slope of the consumptionfunction. The average propensity to consume, APC = C / Y, equals the slope of aline drawn from the origin to a point on the consumption function.

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    consumed more, which confirms that the marginal propensity to consume isgreater than zero. They also found that households with higher income savedmore, which confirms that the marginal propensity to consume is less than one.In addition, these researchers found that higher-income households saved a larg-er fraction of their income, which confirms that the average propensity to con-

    sume falls as income rises. Thus, these data verified Keyness conjectures aboutthe marginal and average propensities to consume.

    In other studies, researchers examined aggregate data on consumption andincome for the period between the two world wars. These data also supportedthe Keynesian consumption function. In years when income was unusually low,such as during the depths of the Great Depression, both consumption and sav-ing were low, indicating that the marginal propensity to consume is between zeroand one. In addition, during those years of low income, the ratio of consump-tion to income was high, confirming Keyness second conjecture. Finally, becausethe correlation between income and consumption was so strong, no other vari-able appeared to be important for explaining consumption. Thus, the data also

    confirmed Keyness third conjecture that income is the primary determinant of how much people choose to consume.

    Secular Stagnation, Simon Kuznets,and the Consumption Puzzle

    Although the Keynesian consumption function met with early successes, twoanomalies soon arose. Both concern Keyness conjecture that the average propen-sity to consume falls as income rises.

    The first anomaly became apparent after some economists made a direand,it turned out, erroneousprediction during World War II. On the basis of theKeynesian consumption function, these economists reasoned that as incomes inthe economy grew over time, households would consume a smaller and smaller fraction of their incomes. They feared that there might not be enough profitableinvestment projects to absorb all this saving. If so, the low consumption wouldlead to an inadequate demand for goods and services, resulting in a depressiononce the wartime demand from the government ceased. In other words, on thebasis of the Keynesian consumption function, these economists predicted that theeconomy would experience what they called secular stagnation a long depressionof indefinite durationunless the government used fiscal policy to expandaggregate demand.

    Fortunately for the economy, but unfortunately for the Keynesian consump-tion function, the end of World War II did not throw the country into another depression. Although incomes were much higher after the war than before, thesehigher incomes did not lead to large increases in the rate of saving. Keyness con-

    jecture that the average propensity to consume would fall as income roseappeared not to hold.

    The second anomaly arose when economist Simon Kuznets constructed newaggregate data on consumption and income dating back to 1869. Kuznets assem-bled these data in the 1940s and would later receive the Nobel Prize for this

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    work. He discovered that the ratio of consumption to income was remarkablystable from decade to decade, despite large increases in income over the periodhe studied. Again, Keyness conjecture that the average propensity to consumewould fall as income rose appeared not to hold.

    The failure of the secular-stagnation hypothesis and the findings of Kuznets

    both indicated that the average propensity to consume is fairly constant over longperiods of time. This fact presented a puzzle that motivated much of the subse-quent research on consumption. Economists wanted to know why some studiesconfirmed Keyness conjectures and others refuted them. That is, why didKeyness conjectures hold up well in the studies of household data and in thestudies of short time-series but fail when long time-series were examined?

    Figure 17-2 illustrates the puzzle. The evidence suggested that there were twoconsumption functions. For the household data and for the short time-series, theKeynesian consumption function appeared to work well. Yet for the longtime-series, the consumption function appeared to exhibit a constant averagepropensity to consume. In Figure 17-2, these two relationships between con-

    sumption and income are called the short-run and long-run consumption func-tions. Economists needed to explain how these two consumption functionscould be consistent with each other.

    In the 1950s, Franco Modigliani and Milton Friedman each proposed expla-nations of these seemingly contradictory findings. Both economists later wonNobel Prizes, in part because of their work on consumption. But before we see

    F I G U R E 1 7 - 2

    Consumption, C

    Income, Y

    Short-runconsumption function

    (falling APC)

    Long-runconsumption function(constant APC)

    The Consumption Puzzle

    Studies of household dataand short time-series founda relationship between con-sumption and income simi-lar to the one Keynes conjec-tured. In the figure, this rela-tionship is called theshort-run consumption func-tion. But studies of longtime-series found that theaverage propensity to con-sume did not vary systemati-cally with income. This rela-tionship is called thelong-run consumption func-tion. Notice that theshort-run consumption func-tion has a falling averagepropensity to consume,whereas the long-run con-sumption function has aconstant average propensity to consume.

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    how Modigliani and Friedman tried to solve the consumption puzzle, we mustdiscuss Irving Fishers contribution to consumption theory. Both Modiglianislife-cycle hypothesis and Friedmans permanent-income hypothesis rely on thetheory of consumer behavior proposed much earlier by Irving Fisher.

    17-2 Irving Fisher andIntertemporal Choice

    The consumption function introduced by Keynes relates current consumptionto current income. This relationship, however, is incomplete at best. When peo-ple decide how much to consume and how much to save, they consider both thepresent and the future. The more consumption they enjoy today, the less they willbe able to enjoy tomorrow. In making this tradeoff, households must look aheadto the income they expect to receive in the future and to the consumption of goods and services they hope to be able to afford.

    The economist Irving Fisher developed the model with which economistsanalyze how rational, forward-looking consumers make intertemporal choices that is, choices involving different periods of time. Fishers model illuminates theconstraints consumers face, the preferences they have, and how these constraintsand preferences together determine their choices about consumption and saving.

    The Intertemporal Budget Constraint

    Most people would prefer to increase the quantity or quality of the goods and

    services they consumeto wear nicer clothes, eat at better restaurants, or seemore movies. The reason people consume less than they desire is that their con-sumption is constrained by their income. In other words, consumers face a limiton how much they can spend, called a budget constraint.When they are decidinghow much to consume today versus how much to save for the future, they facean intertemporal budget constraint, which measures the total resourcesavailable for consumption today and in the future. Our first step in developingFishers model is to examine this constraint in some detail.

    To keep things simple, we examine the decision facing a consumer who livesfor two periods. Period one represents the consumers youth, and period tworepresents the consumers old age. The consumer earns income Y 1 and consumes

    C 1 in period one, and earns income Y 2 and consumes C 2 in period two. (Allvariables are realthat is, adjusted for inflation.) Because the consumer has theopportunity to borrow and save, consumption in any single period can be either greater or less than income in that period.

    Consider how the consumers income in the two periods constrains con-sumption in the two periods. In the first period, saving equals income minusconsumption. That is,

    S = Y 1 C 1 ,

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    where S is saving. In the second period, consumption equals the accumulatedsaving, including the interest earned on that saving, plus second-period income.That is,

    C 2 = (1 + r )S + Y 2 ,

    where r is the real interest rate. For example, if the real interest rate is 5 percent,then for every $1 of saving in period one, the consumer enjoys an extra $1.05 of consumption in per iod two. Because there is no third period, the consumer doesnot save in the second period.

    Note that the variable S can represent either saving or borrowing and thatthese equations hold in both cases. If first-period consumption is less thanfirst-period income, the consumer is saving, and S is greater than zero. If first-period consumption exceeds first-period income, the consumer is borrow-ing, and S is less than zero. For simplicity, we assume that the interest rate for borrowing is the same as the interest rate for saving.

    To derive the consumers budget constraint, combine the two preceding equa-

    tions. Substitute the first equation for S into the second equation to obtainC 2 = (1 + r )(Y 1 C 1 ) + Y 2 .

    To make the equation easier to interpret, we must rearrange terms. To place allthe consumption terms together, bring (1 + r )C 1 from the right-hand side to theleft-hand side of the equation to obtain

    (1 + r )C 1 + C 2 = (1 + r )Y 1 + Y 2 .

    Now divide both sides by 1 + r to obtain

    C 1 + = Y 1 + .

    This equation relates consumption in the two periods to income in the two peri-ods. It is the standard way of expressing the consumers intertemporal budgetconstraint.

    The consumers budget constraint is easily interpreted. If the interest rate iszero, the budget constraint shows that total consumption in the two periodsequals total income in the two periods. In the usual case in which the interestrate is greater than zero, future consumption and future income are discountedby a factor 1 + r. This discounting arises from the interest earned on savings. Inessence, because the consumer earns interest on current income that is saved,

    future income is worth less than current income. Similarly, because future con-sumption is paid for out of savings that have earned interest, future consumptioncosts less than current consumption. The factor 1/(1 + r ) is the price of sec-ond-period consumption measured in terms of first-period consumption: it isthe amount of first-period consumption that the consumer must forgo to obtain1 unit of second-period consumption.

    Figure 17-3 graphs the consumers budget constraint. Three points are markedon this figure. At point A, the consumer consumes exactly his income in eachperiod ( C 1 = Y 1 and C 2 = Y 2 ), so there is neither saving nor borrowing between

    C 2 1 + r

    Y 2 1 + r

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    the two periods. At point B, the consumer consumes nothing in the first period(C 1 = 0) and saves all income, so second-period consumption C 2 is (1 + r )Y 1 +Y 2 . At point C, the consumer plans to consume nothing in the second period(C 2 = 0) and borrows as much as possible against second-period income, so

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    F I G U R E 1 7 - 3

    Second-periodconsumption, C 2

    First-period consumption, C 1

    Y 1

    Y 2

    B

    A

    CY 1 Y 2 / (1 r )

    (1 r )Y 1 Y 2Consumersbudget constraint

    Saving

    Borrowing

    The Consumers Budget Constraint This figure shows the combinations of first-period and second-period consumption

    the consumer can choose. If he choosespoints between A and B, he consumes lessthan his income in the first period and savesthe rest for the second period. If he choosespoints between A and C, he consumes morethan his income in the first period and bor-rows to make up the difference.

    F Y I

    The use of discounting in the consumers budgetconstraint illustrates an important fact of eco-nomic life: a dollar in the future is less valuablethan a dollar today. This is true because a dollar today can be deposited in an interest-bearingbank account and produce more than one dollar in the future. If the interest rate is 5 percent, for instance, then a dollar today can be turned into$1.05 dollars next year, $1.1025 in two years,$1.1576 in three years, . . . , or $2.65 in 20 years.

    Economists use a concept called present valueto compare dollar amounts from different times.

    The present value of any amount in the future isthe amount that would be needed today, givenavailable interest rates, to produce that futureamount. Thus, if you are going to be paid X dol-lars in T years and the interest rate is r, then thepresent value of that payment is

    Present Value = X /(1 + r )T .

    Present Value, or Why a $1,000,000 Prize Is WorthOnly $623,000

    In light of this definition, we can see a new inter-pretation of the consumers budget constraint inour two-period consumption problem. The inter -temporal budget constraint states that the pre-sent value of consumption must equal the presentvalue of income.

    The concept of present value has many appli-cations. Suppose, for instance, that you won amillion-dollar lottery. Such prizes are usually paidout over timesay, $50,000 a year for 20 years.

    What is the present value of such a delayed prize?By applying the above formula to each of the 20payments and adding up the result, we learn thatthe million-dollar prize, discounted at an interestrate of 5 percent, has a present value of only $623,000. (If the prize were paid out as a dollar a year for a million years, the present value wouldbe a mere $20!) Sometimes a million dollars isntall its cracked up to be.

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    first-period consumption C 1 is Y 1 + Y 2 /(1 + r ). These are only three of the manycombinations of first- and second-period consumption that the consumer canafford: all the points on the line from B to C are available to the consumer.

    Consumer Preferences

    The consumers preferences regarding consumption in the two periods can be rep-resented by indifference curves. An indifference curve shows the combinations of first-period and second-period consumption that make the consumer equally happy.

    Figure 17-4 shows two of the consumers many indifference curves. The con-sumer is indifferent among combinations W, X, and Y, because they are all on thesame curve. Not surprisingly, if the consumers first-period consumption isreduced, say from point W to point X, second-period consumption must increaseto keep him equally happy. If first-period consumption is reduced again, frompoint X to point Y, the amount of extra second-period consumption he requiresfor compensation is greater.

    The slope at any point on the indifference curve shows how much second-period consumption the consumer requires in order to be compensated for a1-unit reduction in first-period consumption. This slope is the marginal rateof substitution between first-period consumption and second-period con-sumption. It tells us the rate at which the consumer is willing to substitute sec-ond-period consumption for first-period consumption.

    Notice that the indifference curves in Figure 17-4 are not straight lines; as aresult, the marginal rate of substitution depends on the levels of consumption inthe two periods. When first-period consumption is high and second-periodconsumption is low, as at point W, the marginal rate of substitution is low: theconsumer requires only a little extra second-period consumption to give up

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    Second-periodconsumption, C 2

    First-period consumption, C 1

    IC 2

    IC 1

    Z

    W

    Y

    X

    The Consumers Preferences

    Indifference curves representthe consumers preferencesover first-period and second-period consumption. An indif-ference curve gives the combi-nations of consumption in thetwo periods that make theconsumer equally happy. Thisfigure shows two of many indifference curves. Higher indifference curves such as IC 2are preferred to lower curvessuch as IC 1 . The consumer isequally happy at points W, X,and Y, but prefers point Z topoints W, X, or Y.

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    1 unit of first-period consumption. When first-period consumption is low andsecond-period consumption is high, as at point Y, the marginal rate of substitu-tion is high: the consumer requires much additional second-period consump-tion to give up 1 unit of first-period consumption.

    The consumer is equally happy at all points on a given indifference curve, but

    he prefers some indifference curves to others. Because he prefers more consump-tion to less, he prefers higher indifference curves to lower ones. In Figure 17-4, theconsumer prefers any of the points on curve IC 2 to any of the points on curve IC 1 .

    The set of indifference curves gives a complete ranking of the consumerspreferences. It tells us that the consumer prefers point Z to point W, but thatshould be obvious because point Z has more consumption in both periods. Yetcompare point Z and point Y: point Z has more consumption in period one andless in period two. Which is preferred, Z or Y? Because Z is on a higher indif-ference curve than Y, we know that the consumer prefers point Z to point Y.Hence, we can use the set of indifference curves to rank any combinations of first-period and second-period consumption.

    Optimization

    Having discussed the consumers budget constraint and preferences, we can con-sider the decision about how much to consume in each period of time. The con-sumer would like to end up with the best possible combination of consumptionin the two periodsthat is, on the highest possible indifference curve. But thebudget constraint requires that the consumer also end up on or below the bud-get line, because the budget line measures the total resources available to him.

    Figure 17-5 shows that many indifference curves cross the budget line. Thehighest indifference curve that the consumer can obtain without violating the

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    Second-periodconsumption, C 2

    First-period consumption, C 1

    IC 2IC 3

    IC 4

    IC 1

    O

    Budget constraint The Consumers Optimum

    The consumer achieves hishighest level of satisfactionby choosing the point on thebudget constraint that is onthe highest indifferencecurve. At the optimum, theindifference curve is tangentto the budget constraint.

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    budget constraint is the indifference curve that just barely touches the budgetline, which is curve IC 3 in the figure. The point at which the curve and linetouchpoint O, for optimumis the best combination of consumption in thetwo periods that the consumer can afford.

    Notice that, at the optimum, the slope of the indifference curve equals the

    slope of the budget line. The indifference curve is tangent to the budget line.The slope of the indifference curve is the marginal rate of substitution MRS,and the slope of the budget line is 1 plus the real interest rate. We conclude thatat point O

    MRS = 1 + r.

    The consumer chooses consumption in the two periods such that the marginalrate of substitution equals 1 plus the real interest rate.

    How Changes in Income Affect Consumption

    Now that we have seen how the consumer makes the consumption decision, letsexamine how consumption responds to an increase in income. An increase ineither Y 1 or Y 2 shifts the budget constraint outward, as in Figure 17-6. The high-er budget constraint allows the consumer to choose a better combination of first-and second-period consumptionthat is, the consumer can now reach a higher indifference curve.

    In Figure 17-6, the consumer responds to the shift in his budget constraint bychoosing more consumption in both periods. Although it is not implied by thelogic of the model alone, this situation is the most usual. If a consumer wantsmore of a good when his or her income rises, economists call it a normalgood. The indifference curves in Figure 17-6 are drawn under the assumption

    F I G U R E 1 7 - 6

    Second-periodconsumption, C 2

    First-period consumption, C 1

    Budget constraint

    IC 2

    IC 1

    Initial budget constraint

    New budget constraint

    An Increase in Income Anincrease in either first-periodincome or second-periodincome shifts the budget con-straint outward. If consump-tion in period one and con-sumption in period two areboth normal goods, thisincrease in income raises con-sumption in both periods.

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    that consumption in period one and consumption in period two are both nor-mal goods.

    The key conclusion from Figure 17-6 is that regardless of whether theincrease in income occurs in the first period or the second period, the consumer spreads it over consumption in both periods. This behavior is sometimes called

    consumption smoothing.Because the consumer can borrow and lend between peri-ods, the timing of the income is irrelevant to how much is consumed today(except that future income is discounted by the interest rate). The lesson of thisanalysis is that consumption depends on the present value of current and futureincome, which can be written as

    Present Value of Income = Y 1 + .

    Notice that this conclusion is quite different from that reached by Keynes. Keynes posited that a persons current consumption depends largely on his current income. Fishersmodel says, instead, that consumption is based on the income the consumer expects over hisentire lifetime.

    How Changes in the Real Interest RateAffect Consumption

    Lets now use Fishers model to consider how a change in the real interest ratealters the consumers choices. There are two cases to consider: the case in whichthe consumer is initially saving and the case in which he is initially borrowing.Here we discuss the saving case; Problem 1 at the end of the chapter asks you toanalyze the borrowing case.

    Figure 17-7 shows that an increase in the real interest rate rotates the con-sumers budget line around the point ( Y 1 , Y 2 ) and, thereby, alters the amount of consumption he chooses in both periods. Here, the consumer moves from pointA to point B. You can see that for the indifference curves drawn in this figure,first-period consumption falls and second-period consumption rises.

    Economists decompose the impact of an increase in the real interest rate onconsumption into two effects: an income effect and a substitution effect.Textbooks in microeconomics discuss these effects in detail. We summarize thembriefly here.

    The income effect is the change in consumption that results from the move-ment to a higher indifference curve. Because the consumer is a saver rather than

    a borrower (as indicated by the fact that first-period consumption is less thanfirst-period income), the increase in the interest rate makes him better off (asreflected by the movement to a higher indifference curve). If consumption inperiod one and consumption in period two are both normal goods, the con-sumer will want to spread this improvement in his welfare over both periods.This income effect tends to make the consumer want more consumption inboth periods.

    The substitution effect is the change in consumption that results from thechange in the relative price of consumption in the two periods. In particular,

    Y 2 1 + r

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    consumption in period two becomes less expensive relative to consumption inperiod one when the interest rate rises. That is, because the real interest rateearned on saving is higher, the consumer must now give up less first-period con-sumption to obtain an extra unit of second-period consumption. This substitu-tion effect tends to make the consumer choose more consumption in period twoand less consumption in period one.

    The consumers choice depends on both the income effect and the substitu-tion effect. Because both effects act to increase the amount of second-periodconsumption, we can conclude that an increase in the real interest rate raisessecond-period consumption. But the two effects have opposite impacts onfirst-period consumption, so the increase in the interest rate could either lower or raise it. Hence, depending on the relative size of income and substitution effects, anincrease in the interest rate could either stimulate or depress saving.

    Constraints on Borrowing

    Fishers model assumes that the consumer can borrow as well as save. The abili-ty to borrow allows current consumption to exceed current income. In essence,when the consumer borrows, he consumes some of his future income today. Yetfor many people such borrowing is impossible. For example, a student wishingto enjoy spring break in Florida would probably be unable to finance this vaca-tion with a bank loan. Lets examine how Fishers analysis changes if the con-sumer cannot borrow.

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    Second-periodconsumption, C 2

    First-periodconsumption, C 1Y 1

    Y 2

    C 1

    C 2

    IC 2IC 1

    B

    A

    Initial budget constraint

    New budget constraint

    An Increase in the Interest

    Rate An increase in the inter-est rate rotates the budget

    constraint around the point(Y 1 , Y 2 ). In this figure, thehigher interest rate reducesfirst-period consumption by C 1 and raises second-periodconsumption by C 2 .

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    The inability to borrow prevents current con-sumption from exceeding current income. A con-straint on borrowing can therefore be expressed as

    C 1 Y 1 .

    This inequality states that consumption in periodone must be less than or equal to income in periodone. This additional constraint on the consumer iscalled a borrowing constraint or, sometimes, a liq-uidity constraint.

    Figure 17-8 shows how this borrowing constraintrestricts the consumers set of choices. The consumerschoice must satisfy both the intertemporal budget

    constraint and the borrowing constraint. The shaded area represents the combi-nations of first-period consumption and second-period consumption that satisfyboth constraints.

    Figure 17-9 shows how this borrowing constraint affects the consumptiondecision. There are two possibilities. In panel (a), the consumer wishes to con-sume less in period one than he earns. The borrowing constraint is not bind-ing and, therefore, does not affect consumption. In panel (b), the consumer would like to choose point D, where he consumes more in period one thanhe earns, but the borrowing constraint prevents this outcome. The best theconsumer can do is to consume all of his first-period income, represented bypoint E.

    The analysis of borrowing constraints leads us to conclude that there are twoconsumption functions. For some consumers, the borrowing constraint is not

    What Id like, basically, is a temporary line ofcredit just to tide me over the rest of my life.

    D r a w

    i n g

    b y

    H a n

    d e l s m a n ;

    1 9 8 5

    T h e N e w

    Y o r k e r

    M a g a z

    i n e ,

    I n c .

    F I G U R E 1 7 - 8

    Second-periodconsumption, C 2

    Y 1

    Budget constraint

    Borrowing constraint

    First-periodconsumption, C 1

    A Borrowing Constraint If the consumercannot borrow, he faces the additional con-straint that f irst-period consumption cannotexceed first-period income. The shaded arearepresents the combinations of first-periodand second-period consumption the consumer can choose.

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    binding, and consumption in both periods depends on the present value of life-time income, Y 1 + [Y 2 /(1 + r )]. For other consumers, the borrowing constraintbinds, and the consumption function is C 1 = Y 1 and C 2 = Y 2 . Hence, for those con-sumers who would like to borrow but cannot, consumption depends only on current income.

    17-3 Franco Modigliani and theLife-Cycle Hypothesis

    In a series of papers written in the 1950s, Franco Modigliani and his collabora-tors Albert Ando and Richard Brumberg used Fishers model of consumer behavior to study the consumption function. One of their goals was to solve theconsumption puzzlethat is, to explain the apparently conflicting pieces of evi-dence that came to light when Keyness consumption function wasconfronted with the data. According to Fishers model, consumption depends ona persons lifetime income. Modigliani emphasized that income variessystematically over peoples lives and that saving allows consumers to move

    C H A P T E R 1 7 Consumption | 509

    The Consumers Optimum With a Borrowing Constraint When the consumer faces a borrowing constraint, there are two possible situations. In panel (a), the con-sumer chooses first-period consumption to be less than first-period income, so theborrowing constraint is not binding and does not affect consumption in either peri-od. In panel (b), the borrowing constraint is binding. The consumer would like toborrow and choose point D. But because borrowing is not allowed, the best avail-able choice is point E. When the borrowing constraint is binding, first-period con-sumption equals first-period income.

    FIGURE 17-9

    Second-periodconsumption, C 2

    Second-periodconsumption, C 2

    First-periodconsumption, C 1First-periodconsumption, C 1

    Y 1 Y 1

    ED

    (b) The Borrowing Constraint Is Binding

    (a) The Borrowing Constraint Is Not Binding


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