Tom De Baere, 27/06/2013
Consumer trends that will impact you marketing strategies
PREPARE FOR THE VISUAL TSUNAMI
Red Bull Crashed Ice Kinect – Digital World Championship
EUSatcom Conference, June 2013, @tomdebaere
Apple iWatch? Google Glass
Instant access to information
Researchers University Ghent, Belgium
LCD Contact Lenses
EUSatcom Conference, June 2013, @tomdebaereDisappearing user interfaces
Wi-Fi based gesture recognition
CONTENT OVERLOAD
In 2011, every 60 seconds…
• 168 Million Emails
• 25+ hours Youtube
• 700.000 search queries
• 1.500 blog posts
• 13.000+ iPhone Apps downloaded
TODAY - SOCIAL MEDIA EXPLOSION
Source : Wikipedia
TODAY - SOCIAL MEDIA PHOTO SHARING, EVERY DAY
Source : KPCB
TODAY – HOURS YOUTUBE VIDEO’S UPLOADED EVERY 60 SECONDS
Source : Google
Life logging camera
ADVERTISEMENT OVERLOAD
200 million “Don’t Call”
86% skip TV Ads
44% unopened paper mail
99,9% banners not clicked
90% emails not opened
On-Line banner “blindness”
INCREASINGLY WE COMMUNICATE “NATURALLY”
90% OF ALL INTERNET TRAFFIC WILL BE VIDEO IN 2017
CDN’s will carry 51% of all internet traffic
Mobile devices take 55% of IP traffic
+66% CAGR mobile data traffic
VOD will triple by 2017
Source: Cisco VNI, 2013,
STREAMING VIDEO GOING GLOBAL
EVOLUTION OF LINEAR AND NON-LINEAR TV VIEWING (% OF DAILY VIEWING PER PERSON) (AVERAGE IN EU BIG 5)
Source: IHS – ScreenDigest: Cross-platform Television Viewing Time FY 2012Note: Forecast from 2012 // * 2020 forecast by EBU
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2020*0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
99.8% 99.5% 99.0% 98.1% 97.0% 95.7% 94.4% 93.0% 91.4% 90.1% 88.8% 87.6%82.4%
0.2% 0.5% 1.0% 1.9% 3.0% 4.3% 5.6% 7.0% 8.6% 9.9% 11.2% 12.4% 17.6%
Big 5 Linear average Big 5 Non-Linear average
FIXED LINE INTERNET TRAFFIC, PEAK PERIOD, US
Source: VPNstudy, 2013
INTERNET TRAFFIC, PEAK TIMES, EUROPE
Source: VPNstudy, 2013
MOBILE TRAFFIC, PEAK TIMES, US
Source: VPNstudy, 2013
MARKETING LESSONS
Provide instant access to your customers
Integrate visual communication into your tools
Start taking video very serious
Mobile is taking over the world
THANK YOU
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