Download pdf - Consumer Snapshot April 2015

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April 2015

Consumer Snapshot

www.ProsperDiscovery.com © 2015, Prosper® www.ProsperDiscovery.com © 2015, Prosper®

sentiment strategy

Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.

April 2015

outlook by age


sentiment consumer sentiment

month-over-month, confidence bobbles 1.5 points to 49.0% in April, even with February

very confident/confident in chances for a strong economy {adults 18+}

Source: Prosper Insights & Analytics

13 month summary with gas prices remaining relatively low,

consumers continue on a pretty confident track for 2015

41.2%

49.0%

30%

35%

40%

45%

50%

55%


sentiment

confidence continues to climb consumers push past recession-era pessimism

with the current reading eclipsing pre-downturn Apr-07 by more than two points


very confident/confident in chances for a strong economy {adults 18+}

will confidence lead to spending growth?

consumer sentiment month-over-month, confidence bobbles 1.5

points to 49.0% in April, even with February

13 month summary with gas prices remaining relatively low,

consumers continue on a pretty confident track for 2015

46.5%

23.0%

49.0%

0%

10%

20%

30%

40%

50%

60%


strategy practicality & focus on needs {adults 18+}

practical purchases with confidence dipping a point this month, it appears that consumers’ practical sentiment

responds

continued focus on needs those focused on just what they need at the store also rises a point month-over-month to

a current 46.3%


in April, 39.2% assert pragmatic purchase intentions, rising marginally from March, though resting 2.5 points below Apr-14

48.5% 46.3%

41.7%

39.2%

30%

35%

40%

45%

50%

55%

I have become more practical and realistic in mypurchasesI focus more on what I NEED rather than what I WANT

April’s reading resides two points below a year ago


outlook by age a generation of contradictions


confidence / practicality {by age}

49.0% 39.2%

0% 20% 40% 60%

Adults18+

18-34

35-54

55+

Confident/Very Confident in EconomyHave Become More Practical in Purchases

while younger consumers express the highest confidence in the economy, they are also most

likely to assert practicality when purchasing


outlook by age a generation of contradictions


employment layoffs / direction of gas prices {by age}

19.3% 43.4%

0% 10% 20% 30% 40% 50%

Adults18+

18-34

35-54

55+

"More" Layoffs in Next 6 MonthsExpect Higher Gas Prices

a generation of skeptics? more than one in five (22.3%) 18-34 year olds

expect “more” layoffs over the next six months, higher than their older counterparts

a substantial number of consumers overall (43.4%) feel that pump prices will rise by the end

of April, but this figure rises to 45.3% among 18-34 year olds




38.8% 40.8%

0% 20% 40% 60%

Adults18+

18-34

35-54

55+

Saving Enough for Future NeedsSomewhat/Very Financially Stable

outlook by age


employment layoffs / direction of gas prices {by age}

a generation of savers nearly half (46.1%) of 18-34 year olds indicate

they are saving enough for future needs, yet are less likely to feel financially stable

a generation of contradictions

a generation of skeptics? more than one in five (22.3%) 18-34 year olds

expect “more” layoffs over the next six months, higher than their older counterparts

a substantial number of consumers overall (43.4%) feel that pump prices will rise by the end

of April, but this figure rises to 45.3% among 18-34 year olds




Pam Goodfellow Consumer Insights Director

Prosper Insights & Analytics™ [email protected] ProsperDiscovery.com

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