2. 8/17/13 Consumer Chocolate Buying Behaviour - Google Drive https://docs.google.com/forms/d/1Aj0Qw53II8_9CBl_AGswZoGVBLVIPAwC63fYFLxgj2k/viewanalytics 2/4 Once every day 4 16% 2-3 times a week 4 16% Once a week 7 28% Special occasions 10 40% Super Market 5 20% Kirana Stores 6 24% Both 14 56% Cadburys 18 72% Nestle 4 16% Amul 2 8% Ferrero Rocher 1 4% Other 0 0% Where do you normally buy chocolates from? Which brand of chocolates you prefer? 3. 8/17/13 Consumer Chocolate Buying Behaviour - Google Drive https://docs.google.com/forms/d/1Aj0Qw53II8_9CBl_AGswZoGVBLVIPAwC63fYFLxgj2k/viewanalytics 3/4 Yes 9 36% No 10 40% Indifferent 6 24% Taste 24 30% Brand 14 17% Packaging 5 6% Flavors/ Ingredients 19 23% Sweetness/less sweet 7 9% Calories 6 7% Price 6 7% Other 0 0% Would you prefer to switch to another brand if the prices are high? Your preferences in choice of chocolates? Any three Has the demand for chocolates risen in the past few years? 4. 8/17/13 Consumer Chocolate Buying Behaviour - Google Drive https://docs.google.com/forms/d/1Aj0Qw53II8_9CBl_AGswZoGVBLVIPAwC63fYFLxgj2k/viewanalytics 4/4 Yes 18 72% No 2 8% No idea 5 20% Other 0 0% Number of daily responses
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