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CONSUMER PERCEPTION TOWARDS COLDDRINKS – ANALYSIS OF TWO RIVALS
A . . > ./1
% I .>>3237 27 2=36, P1963C7 6 F/327 L. >3?3637 =.6 " 62.21$7 7 326 6 62.3 .:3;32 ?3637 7< 8. 3 5 2787//7 :1221/
2=. 27>. % P1963C7 6 @7883281 2 27 ;3?3 5 : 2=36 ?3637 1?1/ >. 36 ?363:;1 3 326
@7 2/3: 237 27 2=1 @7 2/ , @7 6 81/6 . > 3. 6 1 91 63?1 97/216 3@7 3@ /1. . > M7 2.3 D1 , 3 .>>3237 27 ;7 @.;7/31 79237 6 6 @= .6 D312
P1963, = >/.23 5 . > 2/3237 .; :1?1/.516 6 @= .6 A ./3 3 5 .21/, 36727 3@
697/26 >/3 6 $ G.27/.>1, T/793@. .!00 3@1 :.61>% D/3 6 – T/793@. .
N1@2./6, T/793@. . T 3621/ . > S;3@1% L7@.; :/. >6 – L1=./ E?1/?166 S7>., D 16
L187 .>1 . > M. 57;. .>> 27 2=1 >3?1/61 /. 51 7< :/. >6% P1963C7, =3@= /. 6 .87 5
2=1 7/;> 6 :1?1/.51 @789. 316 32= !* :/. >6, . > 326 9./2 1/6
=.?1 3 ?1621> 87/1 2=. US +00 83;;37 3 I >3. $ : 3;>3 5 : 63 16616, =3@= 27>.
9/7?3>1 >3/1@2 7/ 3 >3/1@2 189;7 81 2 27 87/1 2=. *0,000 9179;1% S3 @1 P1963 6 1 2/
3 27 2=1 I >3. 8./ 12 3 ! - , 61?1/.; :/. >6 1/6% B/. > P1963 36 7 2=1 > :355162 :/. > 3 2=1 @7 2/ % P1963C7 6
97/26 3 I >3. 3 @; >16 2=1 P1963 D312 P196354
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CONSUMER PERCEPTION TOWARDS COLDDRINKS – ANALYSIS OF TWO RIVALS
6.3 COCA-COLAT=1 C7@.$C7;. C789. 1 3626 27 :1 1 3
!--*, @789. 36 2=1 7/;>6 ;1.>3 5 8. 362/3: 27/ 7< 7
.;@7=7;3@ :1?1/.516 @7 @1 2/.216 6 / 96, 61> 27 9/7> @1 1./; 400 :1?1/.516 :/. >6%
I26 @7/97/.21 =1.> # ./21/6 ./1 3 A2;. 2., 32= ;7@.; 791/.237 3 7?1/ 00 @7 2/316
./7 > 2=1 7/;>6 8762 3>1; /1@75 361> :/. >6% I2 36 2=1 63 5;1 5;7:.; @78912327/ 7<
P1963C7% A 27 I >3. 3 ! "% 2=1 @789. 6
9/161 @1 3 I >3. .6 @181 21> 3 N7?18:1/ 2=.2 1./ 3 . >1.; 2=.2 5.?1 >/3 C7@.$C7;. 7 1/6=39 7< 2=1 .237 6 279 676 . > :722;3 5 12 7/ % C7@.$@7;. I >3. =.6
8.>1 635 3 . > @7 23 .;; 389/7?1 326 : 63 166 3 I >3.,
3 @; >3 5 1 9/7> @237 362/3: 237 6 6218 . >
8./ 123 5 1 3981 2% D /3 5 2=1 9.62 >1@.>1, 2=1 C7@.$@7;. 6 6218 =.6 3 ?1 21> 8721
2=. US ! :3;;37 3 I >3.% L1.>3 5 I >3. :/. >6 T= 86 U9, L38@., M.. ., C32/. . >
G7;> S972 73 2=1 @789. 6 3 21/ .237 .; 6 3 @; >3 5 C7@.$@7;., >312
@7 1, S9/321 . > F. 2., 9; 6 2=1 S@= 19916 9/7> @2 /. 51%
6.3.1 BRAND AVAILABLE IN THE MARKET
Pr%$*,' N0/# P0, 04# " /2 3 /2 7 /2 1L'r 1.7L'r "L'r
C7@.$C7;. Y16 Y16 Y16 N7 N7 Y16
T= 86$ 9 Y16 Y16 Y16 N7 N7 Y16
S9/321 Y16 Y16 Y16 N7 N7 Y16
L38@. Y16 Y16 Y16 N7 N7 Y16
M.. . Y16 Y16 Y16 N7 N7 Y16
K3 ;1 (M3 1/.; W.21/) N7 N7 Y16 Y16 N7 N7
K3 ;1 S7>. N7 N7 Y16 Y16 N7 N7
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CONSUMER PERCEPTION TOWARDS COLDDRINKS – ANALYSIS OF TWO RIVALS
C7 1 N7 N7 Y16 Y16 N7 N7
6.3." BRAND FACTS
!% T=1 7/;> 6 ;./5162 69=1/3@.; @7@.$@7;. 635 36 3 N.57 ., J.9. . 279 2=1 >3.; –
N.57 . : 3;>3 5 3 7 :;1 69=1/1
@7 62/ @21>
87/1 2=1 , -+ ;35=2 : ;:6% T=1 7 21/ 6=.91 @7 27 /
:722;1, =3;1 2=1 3 1/ 69=1/1 97/2/. 6 . @783@ 6@1 1 32= 2 3 ;3 5 9;. 126 . >
62./6%
% O 1 7< 2=1 7/;> 6 ;./5162 635 6 7 . =3;; @.;;1>
ELHACHA 3 A81/3@., C=3;1% I2 36 400 1 . > !"! 36 8.>1
4* 83 216%
-% T=1 ;./5162 /19/161 2.237 7< 2=1 7/;> 6 :162 7 9.@ .51 !00 .2 7/;> 7< @7@.$@7;., LAS VEGAS
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CONSUMER PERCEPTION TOWARDS COLDDRINKS – ANALYSIS OF TWO RIVALS
6.6 STRATEGIES ADOPTED B COKE AND PEPSI
6.6.1 PROCESS
P# ) : D169321 :13 5 . 5;7:.; :/. >, P1963 =.6 : 3;2 326 6 @@166 7 81123 5 2=1 I >3.
@7 6 81/ 6 11>6, 9./23@ ;./; 3 21/86 7< 8. 3 5 2=1 :/. > 6 @=/7 3 1 32= ;7@.;3 1>
1?1 26 . > 2/.>3237 6% I 621.> 7< =./93 5 7 326 5;7:.; ;3 1.51, 1/57, 32 2/316 27 9; 5 3 27
12= 3@ 3 3 27 2=1 ;7@.;
32= 2=1 @ 62781/6 2=/7 5= 68.;; : 2 =35=$
389.@2 1?1 26, C7@.$C7;. @=761 27 [email protected] 3261;< 32= .237 .; . > 3 21/ .237 .; 815.
1?1 26 ;3 1 2=1 W7/;> C 9 C/3@ 12, ! *, . > 7/;> @ 9 6 @=/7 3 1 32=
;7@.;3 1> 1?1 26 2/.>3237 6 . > ?1/236181 2 36
R1.; 6=7993 5, /1.; /1
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CONSUMER PERCEPTION TOWARDS COLDDRINKS – ANALYSIS OF TWO RIVALS
6.6.3 PRICE
T(# P# ) r%,#)): P1963 =.6 @7 63621 2; 31;>1> 326 9/3@3 5 62/.215 .6 3 3 ?32.237 27
6.89;1, .383 5 27 2 / 2/3.; 3 27 .>>3@237 % I2 ;. @=1> 2=1 00 8; :722;1 3 ! 4 .2 R6% -
?1/6 6 T= 896 U9 6 R6% , 3 A9/3;, ! *, 326 !% ;32/16 :722;1 C7 1 3 27 2=18./ 129;.@1 .2 R6%"0– R6 ;166 2=. C7 1 6 %B 2 32 @7 ;> 2 @7 23 1 2=1 ;7 1/ 9/3@1
9763237 3 5 2=1 62/.215 : 3 2/7> @3 5 326 ""08; @. 6
3 J. ./ ! *, .2 . 3 ?32.237 9/3@1 7< R6% ! :1 /1.;3 1> 2=.2 2=1 C7@.$C7;. :/. > >3> 72 =7;> 1 7 5= .22/.@237 3., 36 9/3@1> .2 R6% , ;7 1/3 5 2=1 1 2/ $:.//31/6% T7, /1.;; >/3?1 2=1 8./ 12,
.6 C7 1 . 26 27, 7 8 62 57 >7 27 R6% " %
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CONSUMER PERCEPTION TOWARDS COLDDRINKS – ANALYSIS OF TWO RIVALS
CHAPTER 7
7.1 METHODOLOG
E?1/ 9/7 1@2 7/ 36 :.61> 7 @1/2.3 812=7>7;75 , =3@= 36 . . 27 6 6218.23@.;;
67;?1 2=1 9/7:;18 7/ .22.3 326 7: 1@23?16% I2 36 . ?1/ 3897/2. 2 5 3>1;3 1 . > ;1.> 27
@789;1237 7< . 9/7 1@2 7/ 2=/7 5= 7:61/?.237 , >.2. @7;;1@237 . > >.2. . .; 636 .
A,,%r$ 4 '% C2 &&%r$ W%%$+
R161./@= M12=7>7;75 @789/3616 7< >11.2., 8. 3 5 >1> @237 6 /161./@=3 5 27 @7 @; 637 6%
A@@7/>3 5; , 2=1 812=7>7;75 61> 3 2=1 9/7 1@2 36 .6 (@7 63>1/3 5 2=1 7: 1@23?16)
• F11>:.@ 1 26
• A .; 636 7< :.@
• C7 @; 637 , 3 56 . > 6 5516237 6
6
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CONSUMER PERCEPTION TOWARDS COLDDRINKS – ANALYSIS OF TWO RIVALS
O8>#,' 9# %& '(# )'*$+: -
• T7 >1/62. > 2=17/123@.; .691@2 7< @7 6 81/ =.:326 . > :1=.?37 /
• T7 62 > 62/.215316 9;. 1> : 2 7 8. 7/ /3?.;6 3%1% P1963 . > C7 1%
• T7 >121/83 1 @7 6 81/ 91/@19237 27 ./>6 >3 7/ 67;?1 8./ 123 5 /161./@= 9/7:;18% O 2=1 :.636 7<
< >.81 2.; 7: 1@23?16 7< 2=1 /161./@= 1 @. @;.663< /161./@= >1635 3 27 2 7 51 1/.;
2 916&
• E 9;7/.27/ /161./@=
•
C7 @; 63?1 /161./@=
E 9;7/.27/ /161./@= 36 7 1 2 91 7< /161./@= >1635 , =3@= =.6 326 9/38./ 7: 1@23?1 2=1
9/7?3637 7< 3 635=26 3 27, . > @789/1=1 637 7 27 .66362 2=1 >1@3637 8. 1/ 3 >121/83 3 5 1?.; .23 5
. > 61;1@23 5 2=1 :162 @7 /61 7< .@237 27 2. 1 3 . 53?1 632 .237 %
C7 @; 63?1 /161./@= @. :1 < /2=1/ >3?3>1> 3 27 2 7 2 916&$
• D16@/3923?1
• E 91/381 2.;
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7.1. ANAL SIS AND INTERPRETATION
1. I ' 02 ),r## 4: S# $#/%4r0 ( ,)
P./23@ ;./6 N7% 7< R1697 >1 26 P1/@1 2.51
M.;1 *"
F18.;1 "0 "+
T72.; - !00
64
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CONSUMER PERCEPTION TOWARDS COLDDRINKS – ANALYSIS OF TWO RIVALS
". W( ,( %& '(# &%22% 4 $% +%* r#r '% $r =
P./23@ ;./6 N7% 7< R1697 >1 26 P1/@1 2.51
S7/3 " 4
T72.; - !00
65
ANAL SIS:
F/78 2=1 6 /?1 32 .6 2=.2 .87 562 - /1697 >1 26 (7 ; 2=761/1697 >1 26 1/1 61;1@21> =7 9/1 27 >/3 67/3 )
.) + 7< 2=1 /1697 >1 26 9/11 2 9/1/3 J 3@16@) 4 /1697 >1 2 9/1/3 1 1/5 >/3 6
ANAL SIS:
F/78 2=1 6 /?1 32 .6 2=.2 .87 562 - /1697 >1 26
• *" 7< 2=1 /1697 >1 26 1/1 8.;1%• "+ 7< 2=1 /1697 >1 2 1/1
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CONSUMER PERCEPTION TOWARDS COLDDRINKS – ANALYSIS OF TWO RIVALS
3. S%&' $r ) r#rr#$ r#) % $# ' ) $#/%4r0 ( ,).
P./23@ ;./6 N7% 7< R1697 >1 26 P1/@1 2.51
M.;1 *0 +"
F18.;1 +
T72.; - !00
66
ANAL SIS:
F/78 2=1 6 /?1 32 .6 2=.2 .87 562 - /1697 >1 26
• +" 7< 2=1 /1697 >1 26 1/1 8.;1%• + 7< 2=1 /1697 >1 2 1/1
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CONSUMER PERCEPTION TOWARDS COLDDRINKS – ANALYSIS OF TWO RIVALS
6. W(# $% +%* r#r $r 4 )%&' $r )=
P./23@ ;./6 N7% 7< R1697 >1 26 P1/@1 2.51
B11 26
• ! /1697 >1 26 9/1/3 3 5 67/3 6 :11 26 9/1/3 3 5 > /3 5 81.;
• 4 /1697 >1 26 9/1 /162 ! /1697 >1 26 =.?1 72=1/ /1.67 6%
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CONSUMER PERCEPTION TOWARDS COLDDRINKS – ANALYSIS OF TWO RIVALS
7. Fr# *# ,+ %& ,% )*/ ' % %& )%&' $r 0 ## .
P./23@ ;./6 N7% 7< R1697 >1 26 P1/@1 2.51
D.3; *0 +"
$* 23816 ! !
A:7?1 + !0 !
T72.; - !00
68
ANAL SIS:
F/78 2=1 6 /?1 32 .6 2=.2 .87 562 - /1697 >1 26%
.) +" 7< 2=1 /1697 >1 26 @7 6 81 S7.3; %
:) ! 7< 2=1 /1697 >1 26 @7 6 81 S71 26 @7 6 81 S7
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CONSUMER PERCEPTION TOWARDS COLDDRINKS – ANALYSIS OF TWO RIVALS
;. W( ,( %& '(# )%&' $r ) $% +%* r#r /%)'=
P./23@ ;./6 N7% 7< R1697 >1 26 P1/@1 2.51T= 896 9 !+ !L38@. - !0
F. 2. M3/. >. *S9/321 + UP !* !C7 1 !* 0P1963 !0 !O2=1/6 !0 !T72.; - !00
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CONSUMER PERCEPTION TOWARDS COLDDRINKS – ANALYSIS OF TWO RIVALS
7
ANAL SIS:
F/78 2=1 6 /?1 32 .6 2=.2 .87 562 - /1697 >1 26%
• ! 7< 2=1 /1697 >1 26 @7 6 81 T= 896 9%
• !0 7< 2=1 /1697 >1 26 @7 6 81 L38@.%
• * 7< 2=1 /1697 >1 26 @7 6 81 F. 2. M3/3 >.%
• ! /1697 >1 26 @7 6 81 S9/321 +U9
• 0 /1697 >1 26 @7 6 81 C7 1
• ! /1697 >1 26 @7 6 81 P1963
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CONSUMER PERCEPTION TOWARDS COLDDRINKS – ANALYSIS OF TWO RIVALS
. O (0' %,,0) % ) $% +%* %&'# ,% )*/# '(# S%&' Dr )=
P./23@ ;./6 N7% 7< R1697 >1 26 P1/@1 2.51
F11;3 5 T=3/62 !-
P./2316 C1;1:/.237 6 4+ +
W32=7 2 . /1.67 !+ !
T72.; - !00
71
ANAL SIS:
F/78 2=1 6 /?1 32 .6 2=.2 .87 562 - /1697 >1 26%
.) 7< 2=1 /1697 >1 26 @7 6 81 S7
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CONSUMER PERCEPTION TOWARDS COLDDRINKS – ANALYSIS OF TWO RIVALS
. W(0' $*,#) +%* '% 8*+ S%&' Dr )=
P0r' ,*20r) N%. %& R#) % $# ') P#r,# '04#
A>?1/2363 5 ! !
I 1 26%
.) ! 7< 2=1 /1697 >1 26 @7 6 81 67/3 6 :1@. 61 7< A>?1/2363 5%
:) 7< 2=1 /1697 >1 26 @7 6 81 67/3 6 :1@. 61 7< 3 1 26 @7 63>1/ 32 .6 62.2 6 6 8:7;%
>) * 7< 2=1 /1697 >1 26 @7 6 81 67/3 6 :1@. 61 7< 326 2.621!
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CONSUMER PERCEPTION TOWARDS COLDDRINKS – ANALYSIS OF TWO RIVALS
. H% $% +%* 9 # S%&' $r )=
P0r' ,*20r) N%. %& R#) % $# ') P#r,# '04#
A6 . =1.;2= >/3 "
A6 389/1663?1 >/3 ! *
A6 . 62.2 6 6 8:7; " 4
A6 . .3> 27 9 2 71 26%
.) " 7< 2=1 /1697 >1 26 ?31 S7/3 %
:) * 7< 2=1 /1697 >1 26 ?31 S7/3
@) 4 7< 2=1 /1697 >1 26 ?31 S7) *+ 7< 2=1 /1697 >1 26 ?31 S7 27 9 2 7
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CONSUMER PERCEPTION TOWARDS COLDDRINKS – ANALYSIS OF TWO RIVALS
1 . D% 0$9#r' )#/# ') 0&,' +%*r *r,(0)#)=
P0r' ,*20r) N%. %& R#) % $# ') P#r,# '04#
N7 0 *!
Y16 " "
T72.; - !00
11. D7 7 2. 1 2=1 6.81 >/3 1?1/ 2381
74
ANAL SIS:
F/78 2=1 6 /?1 32 .6 2=.2 .87 562 - /1697 >1 26%
• " 7< 2=1 /1697 >1 26 2=3 2=.2 .>?1/236181 26 .?1/236181 26 >7 72 .
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CONSUMER PERCEPTION TOWARDS COLDDRINKS – ANALYSIS OF TWO RIVALS
P./23@ ;./6 N7% 7< /1697 >1 26 P1/@1 2.51
Y16 4+ +
N7 " 4"
T72.; - !00
7.1. RECOMMENDATIONS AND SUGGESTIONS:
S7/3 6 ./1 . 389 ;61 9/7> @2% A?.3;.:3;32 36 . 8. 7/ :1 8.>1 .?.3;.:;1 87/1 /1.>3; 2=.
9/161 2%
75
ANAL SIS:
F/78 2=1 6 /?1 32 .6 2=.2 .87 562 - /1697 >1 26%
• + /1697 >1 26 @7 6 81 2=1 6.81 >/3 1?1/ 2381%
• 4" /1697 >1 26 >7 72 @7 6 81 2=1 6.81 >/3 1?1/ 2381%
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CONSUMER PERCEPTION TOWARDS COLDDRINKS – ANALYSIS OF TWO RIVALS
I 7?.237 6 3 @/1.61 6.;16 7< @789. %
T=1 @789. 316 6=7 ;> @7 > @2 62 >316 27 512 27 7 .:7 2 @7 6 81/ =.:326%
I2 36 611 I I >3., 2=.2 9179;1 9/1/3 6 32= 7/ . =.?1 @7881/@3.;6 =3@= 6=7 9179;1 1 7 3 5 2=13/ >/3 32= . 577> 81.;, 67
2=.2 @7 6 81/6 [email protected] >/3 3 5 67/3 6 =3;1 =.?3 5 %
C789. 316 6=7 ;> 2/ 27 1> @.21 2=1 @7 6 81/ .:7 2 2=1 =1.;2= /1;.21> 6 : 1@2% F7/ 1%5%&$
.) L38@. 36 /1@7881 >1> 27 9.231 26 : >7@27/6%
:) C7;. >/3 6 ./1 7 27 :1 ?1/ 2/ 27 : 3;> =35= :/. > 1 32 % T=36 9/7?3>16 . 8:1/ 7< .>?. 2.516
27 2=1 @789.
.) T=1 @789. 1 7 6 /1> @1> 8./ 123 5 @7626 :1@. 61 7< =35= ;1?1; 7< @7 6 81/
:/. > . ./1 166 . > ;7 .;2 %
:) T=1 @789. 3;; =.?1 87/1 2/.>1 ;1?1/.51 3 :./5.3 3 5 32= >362/3: 27/6 . >
/12.3;1/6 63 @1 2=1 @ 62781/ 1 91@26 2=18 27 @.// 2=1 :/. >%
"# T=1 @789. @. @=. 51 . =35=1/ 9/3@1 2=. 326 @78912327/6 :1@. 61 2=1 :/. > =.6
=35=1/ 91/@13?1> .;32 %
T=1 @789. 316 6=7 ;> 57 3 3?1/63 36 7 , 32 36 1.631/ 27 61;; 87/1 7< 326 9/7> @26% F7/ 1%5% C7@.$C7;.
@;72=16 =.?1 67;> .:7 2 !00 83;;37 7/2= 7< @;72=16 . > .@@1667/316% T=36 7 ;>
3 @/1.61 /1?1 16 7< 2=1 @789. %
T=1 @789. 316 6=7 ;> 72 =.?1 @78912327/ 8 793.% P1963 . > C7@.$C7;. ./1 67 : 6
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CONSUMER PERCEPTION TOWARDS COLDDRINKS – ANALYSIS OF TWO RIVALS
A>?1/2363 5 36 . . : 3;>3 5 :/. > 38.51% I2 >716 72 9/78721 3@ 61;;3 5% T= 6
@789. 316 6=7 ;> 61> .>?1/2363 5 7 ; ?1/2363 5 @. :1 61> 38.51 : 3;>3 5
:) R183 >1/ .>?1/2363 5& /183 >3 5 9179;1 27 : 2=161 >/3 6%
@) R13 ?1/2363 5$T1;;3 5 9179;1 2=.2 2=1 =.?1 8.>1 2=1 /35=2 @=73@1%
T1;1?3637 .>?1/2363 5 61186 27 8. 1 . 389.@2 7 2=1 @7 6 81/6 (:.61> 7 16237 .3/1
. 6 1/6) 67 @789. 316 6=7 ;> @7 @1 2/.21 87/1 7 21;1?3637 .>?1/236181 26%
S.;16 9/787237 277;6 @/1.21 . 62/7 51/ . > 3@ 1/ /1697 61% T= 6 6.;16 9/787237 277;6
6 @= .6 @7 97 6, @7 21626, 9/183 86 . > 2=1 ;3 1 6=7 ;> :1 61> 27 >/.8.23 1 9/7> @2
7/3 6 ./1
@7 6 81> 8762; % T=1 @789. 6 8 62 2/ 27 3 @/1.61 2=1 6.;16 : @/1.23 5 . > @2 36 61> 87/1
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CONSUMER PERCEPTION TOWARDS COLDDRINKS – ANALYSIS OF TWO RIVALS
;.1 CONCLUSION
• S /?1 /1?1.;6 2=.2 + /1697 >1 26 9/1/3 S7/3 6 =1/1.6 !+
/1697 >1 26 9/1/3 J 3@16 . > 4 9/1/3 1 1/5 >/3 6%
• +" /1697 >1 26 @7 6 81 67/3 6 >.3; =1/1 .6 ! /1697 >1 26 @7 6 81 32
$* 23816 3 . 11 . > ! 87/1 2=. + 23816%
• T= 896 9 .6 8762 9/1 67/3 32= ! /1697 >1 2 9/1 8762 9/1 . > P1963 .6 2=3/> 8762 9/1 67/3 % F. 2. M3/. >. .6 ;1.62 9/1%
• P./2316 @1;1:/.237 36 @7 63>1/ .6 9/381 /1.67 @16 /1697 >1 2 27 9 /@=.61 67/3
• *+ /1697 >1 2 6116 67/3 6 .6 . .3> 27 9 2 7?1/236181 2 >716 72 .1@3637 %
• + /1697 >1 26 >/3 2=1 6.81 >/3 1?1/ 2381%
79
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CONSUMER PERCEPTION TOWARDS COLDDRINKS – ANALYSIS OF TWO RIVALS
;." ANNEXURE
UESTIONAIRRE
PERSONAL DETAILS:
NAME $
AGE $ ! $ $" " $ 0
GENDER $ MALE FEMALE
OCCUPATION $ STUDENT HOUSEWIFE BUSINESSSERVICE
!% W=3@= 7< 2=1 /3 6 >7 7 9/1/3 6
% W=1 >7 7 9/1/3 67/3 6
.% B1% O2=1/6
"% F/1 1 @ 7< @7 6 89237 7< 67/3 6 3 . 11 %
.% >.3;
:% $* 23816
@% .:7?1 +
4% W=3@= 7< 2=1 67/3 6 >7 7 9/1. F. 2.8
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