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SUMMER TRAINING REPORT ON
"CONSUMER BEHAVIOUR ABOUT MUTUAL FUND IN
KARVY"
Submitted in P!ti Fu#iment in A$!d %# De&!ee%# BBA
UNDER THE GUIDANCE OF'
F(ut) Guide Indu*t!i Guide
Submitted B)'
1
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ACKNO+LEDGEMENT
I would like to take this opportunity to express my deep gratitude to all
those who, directly or indirectly made this project possible.I have got
considerable help and support in making this project report a reality from
many people.
I would like to thank M!, Sndee- S!i.*t.whose endeavor
for perfection, under fatigable zeal, innovation and dynamism
contributed in a big way in completing this project. This work is the
reflection of his thought, ideas, concept and above all his modest effort.
At last, I would like to thank my parents, friends and colleagues, who
have been a constant source of help and encouragement.
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E/ECUTIVE SUMMARY
This project is completely based on market research of paint. nder this
research, we have taken !"" sample sizes of which !"" #uestionnaires
belong to $ companies like %arvy, TI, &irl, &irla, '()*, +eliance, I*I*I
ru. -e have taken only one brand mutual fund of these $ *ompanies.
In spite of research we have analyzed the brand mutual fund/ in
numerical nature. 0n the basis of that we have assessed the strong
brand and weak brand out of five brands. Then after we have
formulated the strategy of each brand in which we have told about
grabbing the market on the basis of12
3uality product rendered to customer.
To attain customer satisfaction
To reduce the price of brand so sales can be boost up.
To advertise their product which is socially accepted4
To advertise their product through prominent celebrity.
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0n basis of weak brand, we have given recommendation in which we
mentioned how to strengthen the weak brand. This is the precise study
of project.
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CONTENT
!. I5T+0(*TI05
6. 7TA8 )5(9
:. 7A;0+ 8A. +=9=A+*' 7=T'0(080?. The trustees shall be bound to make such disclosures to the unit
holders as are essential in order to keep them informed about any
information, which may have an adverse bearing on their investments.
@. @K of the unit holders with the prior approval of 9=&I can terminate
the A7* of the fund.
$. @K of the unit holders can pass a resolution to wind2up the scheme.
. An investor can send complaints to 9=&I, who will take up the matter
with the concerned 7utual )unds and follow up with them till they are
resolved.
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ORGANISATION OF A MUTUAL FUND
There are many entities involved and the diagram below illustrates the
organisational set up of a mutual fund:
7utual funds have a typical organisation in which five key parlies or
players or special bodies or constituents are involved. They are1
The sponsors, the &oard of Trustees =0T/ or Trust *ompany
T*/
The Asset 7anagement *ompany A7*/
The custodian, and
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T1e unit81%de!*
They are usually formed by an investment adviser or manager or
sponsor who selects and appoints a &0T, which, in turn, hires or
contracts a separate A7* which is run by professional managers.
The A7* conducts the necessary research, and based on it,
manages the fund or portfolio. It is responsible for floating, managing,
redeeming the schemesF it also handles the administrative chores. It
receives the fees for the services rendered by it. The custodian is
responsible far coordination with brokers, the actual transfer and
storage of stocks, and handling the property of the trust. 'e is
answerable to the A7*.As per the current regulations in force in
India, every 7) proposed by a sponsor has to be setup as a trust
under the Indian Trust Act, !BB6 and not as a company under the
*ompanies Act, !C@$/. The T!, however, was set up under a
special TI Act, !C$:. All 7)s have to be registered with the 9=&I. It
is re#uired that the first four constituents of the 7) should maintain
an arms length relationship among themselves in order to reduce
conflict of interests, and to safeguard the interests of the
investors.7utual funds can sell their units directly to the investors or
they may employ the sales forced brokers and agents for that
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purpose. 9ome 7)s in the 9 charge their investors a sales fee for
the costs involved in selling the fund, and they are known as Jload
fundsJ. Those who do not charge, such a fee arc known as Jno2load
fundsJ. All funds charge their shareholders a management fee which
is paid out of the funds income.
S-%n*e!
The sponsor is the promoter of the mutual fund. 'e sponsor
establishes the mutual fund
9ponsor appoints the trustees .custodians and the A7* with prior
approval of 9=&!,and in and registers the same with
9=&!.accordance with regualation.
9ponsor must have at least @ years track record of business
interest in the financial markets,
9ponsor must have been profit making in at least : of the above @
years2
9ponsor must contribute at least >"K of the capital of the A7*.
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T!u*tee
The mutual fund, which is a trust,is managed either by a trust
companies or a board of trustees and governed by the provisions of
the Indian Trust Act. The A7* and other functionaries are functially
accountable to trustees.
The sponsor executes and registers a trust deed in favour of the
trustees .the third schedule of 9=&! regulation specifies the
contents of the trust deed.
The appointment of all trustees has to be done with prior approval
of 9=&!
There must be at least > members in the board of trustees must be
independent.
Trustees of one mutual fund cannot be trustees of another mutual
fund, unless he is an independent trustees in both cases, and has
the approval of both the boards.
A**et Mn&ement C%m-n)
The trustees on the advise of the sponsors, usually appoint the A7*.
The A7* has to be 9=&! registered entity and should have a
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minimum net worth management agreement with the A7*.which
spells out the functions of the A7*.
The following are various types of A7*s we have in India1
A7*s owned by banks.
A7*s owned by the Indian private sector companies
A7*s owned by the financial institutions.
A7*s owned by the foreign institution investors.
A7*s owned jointly by Indian and foreign sponsors.
AUDIT
8egal advisor advise mutual fund on regulatory and taxation issues.
=very mutual fund has an employee designated as compliance
officer, who works under the advise of the legal advisor. The A7*
aiso has its accounts and annual reports, these two sets of accounts
are re#uired to be statutory audited. 9=&! regulation stipulate that
auditors of the fund can not also be the auditors of the A7*2 the two
sets of accounts have to be
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audited by to separate auditing firms. audotors charge a fee from the
mutual fund for these services.
T!n*#e!
As the fund stands ready to redeem the unit on any working day, the
transfer facility is found redundant. 'owever, if a transferee becomes
a holder of schemes units in an official capacity by operation of law
or is a scheduled bankE financial institution upon enforcement of a
pledge, then the trustee shall subject to production of necessary
evidence, procide to affect the transfer, if the intended transferee is
otherwise in line with terms of the schemes 2In case any
pledgeEcharge over the schemes units is the registered with the
trustee, transfer will be affected in accordance with the procedure
outlined in the detailed offer document.
BANKERS
A )unds activities involve dealing with money on a continuous basis
primarily with respects to buying and selling units, paying for
investment made, receiving the proceeds on sale of investment and
discharging its obligations towards operating expenses. A funds
bankers therefore play.
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HO+ MUTUAL FUND +ORKS
T1e #%$ (1!t be%$ de*(!ibe* b!%d) t1e $%!0in& %# mutu
#und,
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Regulatory Aspect
1) Investment in debt instrument should be only in rated debt instrument not
below investment grade rated by a redit rating ageny authori!ed to arry
suh ativity under the at"
2) #o mutual $und under all its sheme should own more than 10 % o$ any
om&any's &aid u& a&ital arrying voting rights"
3) (rans$ers o$ investment $rom one sheme to another in the same mutual $und
shall be allowed only i$
a) uh trans$ers are done at the &revailing mar*et &rie $or +uoted
instrument on s&ot basis"
b) (he seurities so trans$ers shall be in on$ormity with the investment
ob,etive o$ the sheme to whih suh trans$er has been made"
4) - sheme may invest in another sheme under the same -./ or any other
mutual $und without harging any $ees &rovided that aggregate intersheme
investment made by all sheme under the same management or in sheme
under the management o$ any other -./ shall not eeed $ive &er ent o$
the #- o$ the mutual $und"
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5) (he initial issue e&enses in res&et o$ any sheme may not eeed si &er
ent o$ the $unds raised under the sheme"
6) very mutual $und shall get the seurities &urhased or trans$erred in the
name o$ the mutual $und on aount o$ the onerned sheme wherever
investment are intended to be o$ longterm nature"
7) ending de&loyment o$ $unds o$ a sheme in seurities in terms o$
investment ob,etives o$ the sheme a mutual $und an invest the $unds o$
the sheme in short term de&osits o$ sheduled ommerial ban*s"
8) very mutual $und shall be buy and sell seurities on the basis o$ deliveries
and shall in all ases o$ &urhases ta*e delivery o$ relative seurities and in
all ases o$ sale deliver the seurities and shall in no ase &ut itsel$ in a
&osition whereby it has to ma*e short sale or arry $orward transation or
engage in badla$inane"
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Who can invest in mutual un!s in In!ia"
(he $ollowing &eo&le an invest in .utual $unds in India
Resi!ents inclu!ing#
esident Indian Individuals
Indian /om&anies
Indian (rusts /haritable Institutions
an*s
#onan*ing :inane /om&anies
Insurane /om&anies
rovident $unds
Non Resi!ents inclu!ing
#on esidents Indian
;ther /or&orate odies
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A!vantages o Investment in Mutual Fun!
.utual :unds o$$er several bene$its to an investor that unmathed by the
other investment o&tions" (he ma,or bene$its are good &ostta returns and
reasonable sa$ety the other bene$its in investing in .utual :unds are
(ROF$))IONAL MANA*$M$NT#
.utual :unds em&loy the servies o$ e&eriened and s*illed &ro$essionals
and dediated investment researh team" (he whole team analyses the
&er$ormane and balane sheet o$ om&anies and selets them to ahieve the
ob,etives o$ the sheme"
(OT$NTIAL R$TURN#
.utual :unds have the &otential to &rovide a higher return to an investor
than any other o&tion over a reasonable &eriod o$ time"
DI+$R)IFICATION#
.utual :unds invest in a number o$ om&anies aross a wide ross setion
o$ industries and setors"
LI,UIDIT-#
(he investor an get the money &rom&tly at the net asset value related &ries
$rom the .utual :unds o&enended shemes" In loseended shemes the
units an be sold on a sto* ehange at the &revailing mar*et &rie"
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TRAN)(AR$NC-#
.utual :unds have to dislose their holdings investment &attern and the
neessary in$ormation be$ore all investors under a regulation $ramewor*"
FL$.I/ILIT-#
Investment in .utual :unds o$$ers a lot o$ $leibility with $eatures o$
shemes suh as regular investment &lan regular withdrawal &lans and
dividend reinvestment &lans enabling systemati investment or withdrawal
o$ $unds"
AFFORDA/ILIT-#
mall investors with low investment $und are unable to highgrade or blue
hi& sto*s" -n investor through .utual :unds an be bene$ited $rom a
&ort$olio inluding o$ high &ried sto*""
W$LL R$*ULAT$D#
-ll .utual :unds are registered with I and I ats a wathdog so
the .utual :unds are well regulated
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Disa!vantages o Mutual Fun!s
FLUCTUATIN* R$TURN)#
.utual $unds are li*e many other investments without a guaranteed return"
(here is always the &ossibility that the value o$ your mutual $und will
de&reiate" =nli*e $iedinome &roduts suh as bonds and (reasury bills
mutual $unds e&eriene &rie $lutuations along with the sto*s that ma*e
u& the $und"
DI+$R)IFICATION#
-lthough diversi$iationis one o$ the *eys to suess$ul investing many
mutual $und investors tend to over diversi$y" (he idea o$ diversi$iation is to
redue the ris*s assoiated with holding a single seurity> over
diversi$iation
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ash" @aving am&le ash is great $or li+uidity but money sitting around as
ash is not wor*ing $or you and thus is not very advantageous"
CO)T)#
In mutual $unds the $ees are lassi$ied into two ategories shareholder $ees
and annual $undo&erating $ees"
(he shareholder $ees in the $orms o$ loads and redem&tion $ees are &aid
diretly by shareholders &urhasing or selling the $unds" (he annual $und
o&erating $ees are harged as an annual &erentage usually ranging $rom 1
3%" (hese $ees are assessed to mutual $und investors regardless o$ the
&er$ormane o$ the $und" Ahen the $und doesn?t ma*e money these $ees only
magni$y losses"
MI)L$ADIN* AD+$RTI)$M$NT)#
(he misleading advertisements o$ di$$erent $unds an guide investors down
the wrong &ath" ome $unds may be inorretly labeled as growth $unds
while others are lassi$ied as smalla& or inome"
$+ALUATIN* FUND)#
-nother disadvantage o$ mutual $unds is the di$$iulty they &ose $or
investors interested in researhing and evaluating the di$$erent $unds" =nli*e
sto*s mutual $unds do not o$$er investors the o&&ortunity to om&are the
ratio sales growth earnings &er share et"
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TA/ ASPECT OF MUTUAL FUND
DIVIDEND MADE TA/8FREE
(ividend received from a domestic company and income distributed
by TI2I or any 7), to its unit holders has been made tax2free from
!.>.": onwards. 'owever, dividend declared, distributed or paid by
such sources shall be charged a distribution tax of N!$.CC@K flat.
This distribution tax is in addition to the normal income tax payable by
them.
CAPITAL GAIN TA/'
*apital gains are generated through the sale of stocks, bonds and
other investments, which have appreciated in value, from the fundMs
portfolio. There are no capital grain tax on 7) and stock market.
-hile 9T*? are subject to TaxN!"K even traded through stock
exchange and security from action tax has been paid. n#uated
sharesE 7) are subject to tax at normal rate of tax.
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INCOME RECEIVED FROM MUTUAL FUND'
The Internal +evenue 9ervice might depend upon the nature of your
mutual fund investment. ?enerally, most income generated from a
mutual fund account, with the exception of tax2exempt money market
or municipal bond funds, is subject to federal taxes as ordinary
income or capital gains
+EALTH TA/'
nder sec 6!/e/ of -ealth tax Act it is not treated as an asset.
Therefore this is exempted from tax liability.
GIFT TA/'
7utual )und may be given as a gift and no tax is applicable by doner
or donee
TDS ON REDEMPTION'
5o T(9 is re#uired to be deducted from capital gain at the time of
redemption in case of mutual fund.
TA/ BENEFITS ON INVESTMENT IN MUTUAL FUND'
!/!""K Income Tax =xemption on all 7utual )und dividends.
6/*apital ?ains tax to be lower of O
!"K on the capital gains without factoring indexation benefits and
6"K on the capital gains after factoring indexation benefits.
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:/0pen2end funds with e#uity exposure of more than @"K are
exempt of dividend tax for a period of : years from !CCC26""".
Another Investment Avenue featuring in the list of PeligibleQ
instruments is the =#uity 8inked 9aving 9cheme or tax saving funds.
9imply put, these are mutual fund schemes wherein investment upto
+s !"",""" #ualify for 9ection B" benefits. Investors are given the
uni#ue opportunity to invest in an e#uity2linked product and still claim
tax benefits on the sameF which is #uite a departure from
conventional tax saving instruments. Tax saving funds have a
mandatory :2
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T7 *.in& #und*' Sm!t %n&8te!m -e!#%!me!*9
T7 S.in& Fund* NAV 2R*3 :8Y! ;8Y!
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MUTUAL FUNDS IN INDIA
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SI/ AMCS IN MUTUAL FUNDS
%A+H"K of the top2notch A7*s including prestigious clients like
(eutsche A7* and TI swear by the #uality and range of services
that we offer. &esides providing the entire back office processing, we
provide the link between various 7utual )unds and the investor,
including services to the distributor, the prime channel in this
operation.
*arrying the Slimitless ideology forward, we have explored new
dimensions in every aspect of 7utual )und servicing right from
volume management, cost effective pricing, delivery in the least
turnaround time, efficient back2office and front2office operations to
customized service. -e have been with the A7*s every step of the
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way, helping them serve their investors better by offering them a
diverse and customized range of services. The Sfirst to market
approach that is our anthem has earned us the reputation of an
innovative service provider with a visionary bent of mind.
0ur service enhancements such as S%arvy *onverz, a full2fledged
call center, a top2line website www.karvymfs.com/, the Sm2investor
and many more, creating a galaxy of customer advantages.
I**ue Re&i*t!)
In our voyage towards becoming the largest transaction2processing
house in the Indian *orporate segment, we have mobilized funds for
numerous corporate, %arvy has emerged as the largest transaction2
processing house for the Indian *orporate sector. -ith an experience
of handling over "" issues, %arvy today, has the ability to execute
voluminous transactions and hard2core expertise in technology
applications have gained us the 5o.! slot in the business. %arvy is
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%arvy has been a customer centric company since its inception.
%arvy offers a single platform servicing multiple financial instruments
in its bid to offer complete financial solutions to the varying needs of
both corporate and retail investors where an extensive range of
services are provided with great volume2management capability.
Today, %arvy is recognized as a company that can exceed customer
expectations which is the reason for the loyalty of customers towards
%arvy for all his financial needs. An opinion poll commissioned by
PThe 7erchant &anker pdateQ and conducted by the reputed market
research agency, 7A+? revealed that %arvy was considered the
P7ost AdmiredQ in the registrar category among financial services
companies.
-e have grown from being a pure transaction processing business,
to one of complete shareholder solutions.
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CORPORATE SHAREHOLDER SERVICES
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KARVY GLOBAL SERVICES LIMITED
The specialist &usiness rocess 0utsourcing unit of the %arvy ?roup.
The legacy of expertise and experience in financial services of the
%arvy ?roup serves us well as we enter the global arena with the
confidence of being able to deliver and deliver well.
'ere we offer several delivery models on the understanding that
business needs are uni#ue and therefore only a customized service
could possibly fit the bill. 0ur service matrix has permutations and
combinations that create several options to choose from.
&e it in re2engineering and managing processes or delivering new
efficiencies, our service meets up to the most stringent of
international standards. 0ur outsourcing models are designed for the
global customer and are backed by sound corporate and operations
philosophies, and domain expertise. roviding productivity
improvements, operational cost control, cost savings, improved
accountability and a whole gamut of other advantages.
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-e operate in the core market segments that have emerging
re#uirements for specialized services. 0ur wide vertical market
coverage includes &anking, )inancial and Insurance 9ervices &)I9/,
+etail and 7erchandising, 8eisure and =ntertainment, =nergy and
tility and 'ealthcare.
0ur horizontal offerings do justice to our stance as a comprehensive
&0 unit and include a variety of services in )inance and Accounting
0utsourcing 0perations, 'uman +esource 0utsourcing 0perations,
+esearch and Analytics 0utsourcing 0perations and Insurance &ack
0ffice 0utsourcing 0perations
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KARVY COMTRADE LIMITED
At %arvy *ommodities, we are focused on taking commodities trading
to new dimensions of reliability and profitability. -e have made
commodities trading, an essentially age2old practice, into a
sophisticated and scientific investment option.
'ere we enable trade in all goods and products of agricultural and
mineral origin that include lucrative commodities like gold and silver
and popular items like oil, pulses and cotton through a well2
systematized trading platform.
0ur technological and infrastructural strengths and especially our
street2smart skills make us an ideal broker. 0ur service matrix is
holistic with a gamut of advantages, the first and foremost being our
legacy of human resources, technology and infrastructure that comes
from being part of the %arvy ?roup.
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0ur wide national network, spanning the length and breadth of India,
further supports these advantages. +egular trading workshops and
seminars are conducted to hone trading strategies to perfection.
=very move made is a calculated one, based on reliable research
that is converted into valuable information through daily, weekly and
monthly newsletters, calls and intraday alerts. )urther, personalized
service is provided here by a dedicated team committed to giving
hassle2free service while the brokerage rates offered are extremely
competitive.
0ur commitment to excel in this sector stems from the immense
importance that commodities broking has to a cross2section of
investors LndashF farmers, exporters, importers, manufacturers and
the ?overnment of India itself.
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KARVY INSURANCE BROKING PRIVATE LIMITED
At %arvy Insurance &roking vt. 8td., we provide both life and non2life
insurance products to retail individuals, high net2worth clients and
corporates. -ith the opening up of the insurance sector and with a
large number of private players in the business, we are in a position
to provide tailor made policies for different segments of customers. In
our journey to emerge as a personal finance advisor, we will be better
positioned to leverage our relationships with the product providers
and place the re#uirements of our customers appropriately with the
product providers. -ith Indian markets seeing a sea change, both in
terms of investment pattern and attitude of investors, insurance is no
more seen as only a tax saving product but also as an investment
product. &y setting up a separate entity, we would be positioned to
provide the best of the products available in this business to our
customers.
0ur wide national network, spanning the length and breadth of India,
further supports these advantages. )urther, personalized service is
provided here by a dedicated team committed in giving hassle2free
service to the clients.
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KARVY REALTY SERVICES 2INDIA3 LIMITED
%A+H< +ealty L 9ervices India/ 8imited %+9I8/ is engaged in the
business of real estate and property services offering value added
property services and offers individuals and establishments a myriad
of options across investments, financing and advisory services in the
realty sector.
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KARVY CONSULTANTS LIMITED
B%!d %# Di!e(t%!*
7r. * arthasarathy
*hairman
7r. 7
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K!.) St%(0 B!%0in& Limited
B%!d %# Di!e(t%!*
7r. * arthasarathy
(irector
7r. 7
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KARVY GLOBAL SERVICES LIMITED
B%!d %# Di!e(t%!*
7r. * arthasarathy
(irector
7r. 7
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KARVY COMTRADE LIMITED
B%!d %# Di!e(t%!*
7r. * arthasarathy
*hairman
7r. 7
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KARVY INSURANCE BROKING PRIVATE LIMITED
B%!d %# Di!e(t%!*
7r. * arthasarathy
*hairman
7r. 7
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ACHIEVEMENTS
Among the top @ stock brokers in India >K of 59= volumes/
Indias 5o. ! +egistrar L 9ecurities Transfer Agents
Among the to top : (epository articipants
8argest 5etwork of &ranches L &usiness Associates
I90 C""6 certified operations by (5H
Among top !" Investment bankers
8argest (istributor of )inancial roducts
Adjudged as one of the top @" IT uses in India by 7I9 Asia
)ull )ledged IT driven operations
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UTI MUTUL FUND
Int!%du(ti%n
Vi*i%n
To be the most referred 7utual )und.
Ou! mi**i%n i* t% m0e UTI Mutu Fund'
U The most trusted brand, admired by all stakeholders
U The largest and most efficient money manager with global
presence
U The best in class customer service provider
U The most preferred employer
U The most innovative and best wealth creator
U A socially responsible organisation known for best corporate
governance
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Gene*i*
;anuary !>, 6"": is when TI 7utual )und started to pave its path
following the vision of TI Asset 7anagement *o. 8td. TIA7*/,
which was appointed by TI Trustee *o, vt. 8td. for managing the
schemes of TI 7utual )und and the schemes transferredEmigrated
from the erstwhile nit Trust of India.
TIA7* provides professionally managed back office support for all
business services of TI 7utual )und in accordance with the
provisions of the Investment 7anagement Agreement, the Trust
(eed, the 9=&I 7utual )unds/ +egulations and the objectives of
the schemes. 9tate2of2the2art systems and communications are in
place to ensure a seamless flow across the various activities
undertaken by TI7).
9ince )ebruary :, 6"">, TIA7* is also a registered portfolio
manager under the 9=&I ortfolio 7anagers/ +egulations, !CC: for
undertaking portfolio management services. TIA7* also acts as
the manager and marketer to offshore funds through its !"" K
subsidiary, TI International 8imited, registered in ?uernsey,
*hannel Islands.
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A**et* Unde! Mn&ement
TIA7* presently manages a corpus of over +s. $,CB *roresV as
on :"th ;une 6""C source1 www.amfiindia.com/. TI 7utual )und
has a track record of managing a variety of schemes catering to the
needs of every class of citizens. It has a nationwide network
consisting !!> TI )inancial *entres )*s/ and TI International
offices in 8ondon, (ubai and &ahrain. -ith a view to reach to
common investors at district level, ! satellite office have also been
opened.
TIA7* has a well2#ualified, professional fund management team,
which has been fully empowered to manage funds with greater
efficiency and accountability in the sole interest of the unit holders.
The fund managers are ably supported by a strong in2house
securities research department. To ensure investorsM interests, a risk
management department is also in operation.
Reibiit)
TI7) has consistently reset and upgraded transparency standards.
All the branches, )*s and registrar offices are connected on a
robust IT network to ensure cost2effective #uick and efficient service.
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All these have evolved TI7) to position as a dynamic, responsive,
restructured, efficient and transparent entity, fully compliant with
9=&I regulations.
s received by UTI Mutual Fund
UTI MF CNBC Award 2009...more
UTI Mutual Fund sweeps ICRA mutual fund Award 2009...
UTI MF wins the Best e!t Fund "ouse Award...
#olden $ea%o%& Inno'ati'e $rodu%t()er'i%e Award*200+...
,o-alt- Awards * 2009 ...
,ipper Fund Awards09*UTI Mahila Unit* -rs...
,ipper Fund Awards09*UTI Mahila Unit*/ -rs...
Readers i1est Trusted Brand 200+...
,ipper Fund Awards * #ulf 200+...
Top $erformin1 Infrastru%ture Fund * In%ome ...
Brand lo-alt- Awards 200+...
Four ICRA )tar #old Award...
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Four ICRA )tar Award...
ICRA Mutual Fund Award 200...
,ipper Fund Awards 200...
CRI)I,*CNBC*T34+*Mutual Fund of the -ear Award 200...
ICRA Mutual Fund Award 2005...
,ipper Fund Awards...
CNBC*T34+*BN$ $ar*i!as Mutual Fund of the -ear Award
2005...
CNBC*T34+*BN$ $ar*i!as Mutual Fund of the -ear
Award...
ICRA online Mutual Fund Award6 UTI NIFT7 IN8 FUN
won the award for the -ear 200:...
CNBC India Mutual Fund of the 7ear Award...
UTI Nift- Inde; Fund wins #old at ICRA
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UTI Mutual Funds in'estment philosoph- is to deli'er
%onsistent and sta!le returns in the medium to lon1 term with
a fairl- lower 'olatilit- of fund returns %ompared to the !road
mar&et. It !elie'es in ha'in1 a !alan%ed and well*di'ersified
portfolio for all the funds and a ri1orous in*house resear%h
!ased approa%h to all its in'estments. It is %ommitted to adopt
and maintain 1ood fund mana1ement pra%ti%es and a pro%ess
!ased in'estment mana1ement.
UTI Mutual Fund follows an in'estment approa%h of 1i'in1 as
e=ual an importan%e to asset allo%ation and se%toral
allo%ation> as is 1i'en to se%urit- sele%tion while mana1in1
an- fund. It %om!ines top*down and !ottom*up approa%hes to
ena!le the portfolios(funds to adapt to different mar&et
%onditions so as to pre'ent missin1 an in'estment
opportunit-.
In terms of its funds performan%e> UTI Mutual Fund aims to
%onsistentl- remain in the top =uartile 'is*?*'is the funds in
the peer 1roup.
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Mum!ai
4stFe! 200/
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S-%n*%!*
Three leading public sector banks O &ank of &aroda, unjab 5ational
&ank and 9tate &ank of India and 8ife Insurance *orporation of India
8I*/, the largest public financial investment institution and life insurer
in India are the sponsors of TI 7utual )und.
Bn0 %# B!%d'8
&ank of &aroda is a commercial bank performing activities in terms of
&anking *ompanies Ac#uisition and Transfer of ndertakings Act
!C"/ under which the ndertaking of the &ank was taken over by
the *entral ?overnment. (uring the period since inception, it has
always maintained its practice of sound value based banking to
emerge as one of the premier public sector &anks of the country
today. It has a track record of uninterrupted profits since inception in
!C"B. The financial strength of the &ank and its long tradition of
efficient customer service are drawn substantially from the extensive
reach of its 6:6 strong branch network as of :!.":.6""/ covering
almost every 9tate and nion Territory in the *ountry. The &ank is
also one of the few Indian &anks with a formidable presence
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overseas with >" branches. Thus, the total branch network is 6,6
as at :!.":.6"".
Li#e In*u!n(e C%!-%!ti%n %# Indi
8ife Insurance *orporation of India 8I*/ is amongst the largest
insurance companies in the world, with 6">B branches and having a
)und size of +s.2@,$",B"$.:: crore.
Pun4b Nti%n Bn0
unjab 5ational &ank is a commercial bank performing activities in
terms of &anking *ompanies Ac#uisition and Transfer of
ndertakings Act !C"/ under which the ndertaking of the &ank was
taken over by the *entral ?overnment. The main object of the bank
under the said Act is as below12 An act to provide for the ac#uisition
and transfer of the undertaking of certain banking companies, having
regard to their size, resources coverage and organisation, in order to
further to control the heights of the economy, to meet progressively
and serve better, the needs of the development of the economy and
to promote the welfare of the people, in conformity with the policy of
the 9tate towards securing the principles laid down in clause b/ and
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TI Asset 7anagement *o. 8td. TIA7*/ is a company incorporated
under The *ompanies Act, !C@$.
TIA7* was appointed as the Asset 7anagement *ompany of the TI
7utual )und in terms of the Investment 7anagement Agreement
executed between TI Trustee *o. 8td. and TIA7* on (ecember C,
6""6. TIA7* was registered by 9=&I to act as the asset
management company for TI 7utual )und vide its letter of ;anuary !>,
6"":.
The paid up capital of TIA7* has been subscribed e#ually by four
sponsors1 9tate &ank of India, 8ife Insurance *orporation of India, &ank
of &aroda and unjab 5ational &ank. TIA7*, apart from managing
the schemes of TI 7utual )und, also manages the schemes
transferredEmigrated from the erstwhile nit Trust of India, in
accordance with the provisions of the Investment 7anagement
Agreement, the Trust (eed, the 9=&I 7utual )unds/ +egulations and
the objectives of the schemes.
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TIA7* has also entered into a service agreement with the
Administrator of the 9pecified ndertaking of the nit Trust of India
9TI/ to provide them with back office support for business
processes.
TIA7* is also a registered ortfolio 7anager under the 9=&I
ortfolio 7anagers/ +egulations, !CC: since )ebruary :, 6""> for
undertaking portfolio management services.
Sub*idi!ie*
TI International 8td. TII8/ is a !""K subsidiary of TIA7*,
registered in ?uernsey, *hannel Islands, which acts as the manager to
offshore funds and markets these offshore funds abroad. Towards
expansion of its activities, TII8 has signed a joint venture agreement
with 9hinsei &ank 8td. of ;apan to set up TI International 9ingapore/
vt. 8td.
TII8 is focussed on investment management and distribution of
financial products in the 9outh =ast Asian region. TII8 also manages
funds investing in other jurisdictions.
TI +etirement 9olutions 8td. TI+98/, is a !""K subsidiary of
TIA7* which was incorporated in (ecember, 6"" and started
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operations w.e.f. 7arch, 6""B. TI+98 has been set up to carry out the
operations as a ension )und 7anager under the 5ew ension
9ystem set up by ension )und +egulatory and (evelopment Authority
)+(A/.
TI+98 was initially appointed by the 59 to manage the pension
funds of the government employees. In 7arch, 6""C, the *ompany has
also been appointed by 59 for management of pension funds for non2
government employees.
Di!e(t%!* %# UTIAMC
S1!i U, K, Sin1
*hairman L 7anaging (irector
TIA7* 8td.
TI Tower, S?nM &lock
&andra %urla *omplex
&andra =ast/
7umbai 2 >"" "@!
S1!i S, C, B1!&.
5on2=xecutive *hairman
0T* =xchange of India
)lat 5o.!>, 3ueens *ourt
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7aharshi %arve +oad
*hurchgate
7umbai >"" "6"
D!, K, C, Mi*1!
(irector
5ational Insurance Academy
&62:6, =lite =mpire
&alewadi
une 2 >!! ">@
M*, Anit Rm(1nd!n
(irector L *=0
*erebrus *onsultants vt. 8td.
!:, 5avroze Apartments
&hulabhai (esai +oad
7umbai 2 >"" "6$
S1!i P!it1.i Hde
*hairman L 7anaging (irector
raxis *onsulting L Information
9ervices vt. 8td.
*2!"!, +ishi Apartments
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Alaknanda
5ew (elhi2!!" "!C
S1!i P, R, K1nn
*hartered Accountant
", 9undar 5agar
5ew (elhi 2 !!" "":
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RELIANCE MUTUAL FUND
+eliance 7utual )und +7)/ is one of IndiaMs leading 7utual )unds,
with Assets nder 7anagement A7/ of +s. C:,@:6 crore A7 as
on 6Cth )eb "B/ and an investor base of over $@.: 8akhs. +eliance
7utual )und, a part of the +eliance 2 Anil (hirubhai Ambani ?roup, is
one of the fastest growing mutual funds in the country. +7) offers
investors a well2rounded portfolio of products to meet varying investor
re#uirements and has presence in !!@ cities across the country.
+eliance 7utual )und constantly endeavors to launch innovative
products and customer service initiatives to increase value to
investors. J+eliance 7utual )und schemes are managed by +eliance
*apital Asset 7anagement 8imited., a subsidiary of +eliance *apital
8imited, which holds C:.:K of the paid2up capital of +*A7, the
balance paid up capital being held by minority shareholders.J+eliance
*apital 8td. is one of IndiaMs leading and fastest growing private
sector financial services companies, and ranks among the top :
private sector financial services and banking companies, in terms of
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net worth. +eliance *apital 8td. has interests in asset management,
life and general insurance, private e#uity and proprietary investments,
stock broking and other financial services.
Vi*i%n Sttement
T% be &%b) !e*-e(ted $et1 (!et%! $it1 n em-1*i* %n
(u*t%me! (!e nd (utu!e %# &%%d (%!-%!te &%.e!nn(e,
Mi**i%n Sttement
T% (!ete nd nu!tu!e $%!d8(** 1i&1 -e!#%!mn(e
en.i!%nment imed t dei&1tin& %u! (u*t%me!*,
C%!-%!te G%.e!nn(e
Ou! C%!-%!te G%.e!nn(e P%i()'
+eliance *apital Asset 7anagement 8td. has a vision of being a
leading player in the 7utual )und business and has achieved
significant success and visibility in the market. 'owever, an
imperative part of growth and visibility is adherence to ?ood *onduct
in the marketplace.
At +eliance *apital Asset 7anagement 8td., the implementation and
observance of ethical processes and policies has helped us in
standing up to the scrutiny of our domestic and internationalinvestors.
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Mn&ement '
The management at +eliance *apital Asset 7anagement 8td. is
committed to good *orporate ?overnance, which includes
transparency and timely dissemination of information to its investors
and unit holders. The &oard of (irectors of +*A7 is a professional
body, including well2experienced and knowledgeable Independent
7embers. +egular Audit *ommittee meetings are conducted to
review the operations and performance of the company.
Em-%)ee* '
+eliance *apital Asset 7anagement 8td. has at present, a code of
conduct for all its officers. It has a clearly defined prohibition on
insider trading policy and regulations. The management believes in
the principles of propriety and utmost care is taken while handling
public money, making proper and ade#uate disclosures. All personnel
at +eliance *apital Asset 7anagement 8td are made aware of their
rights, obligations and duties as part of the (ealing olicy laid down
in terms of 9=&I guidelines. They are taken through a well2designed
'+ program, conducted to impart work ethics, the *ode of *onduct,
information security, Internet and e2mail usage and a host of other
issues. 0ne of the core objectives of +eliance *apital Asset
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7anagement 8td. is to identify issues considered sensitive by global
corporate standards, and implement policiesEguidelines in conformity
with the best practices as an ongoing process. +eliance *apital Asset
7anagement 8td. gives top priority to compliance in true letter and
spirit, fully understanding its fiduciary responsibilities.
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HDFC MUTUL FUND
About s
HDFC A**et Mn&ement C%m-n) Limited 2AMC3
'()* Asset 7anagement *ompany 8td A7*/ was incorporated
under the *ompanies Act, !C@$, on (ecember !", !CCC, and was
approved to act as an Asset 7anagement *ompany for the '()*
7utual )und by 9=&I vide its letter dated ;uly :, 6""".
The registered office of the A7* is situated at +amon 'ouse, :rd
)loor, '.T. arekh 7arg, !$C, &ackbay +eclamation, *hurchgate,
7umbai 2 >"" "6".
In terms of the Investment 7anagement Agreement, the Trustee has
appointed the '()* Asset 7anagement *ompany 8imited to
manage the 7utual )und. The paid up capital of the A7* is +s.
6@.!$! crore.
The present e#uity shareholding pattern of the A7* is as follows 1
P!ti(u!* ? %# t1e -id u- e5uit) (-it
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'ousing (evelopment )inance *orporation 8imited $"
9tandard 8ife Investments 8imited >"
Wurich Insurance *ompany WI*/, the 9ponsor of Wurich India 7utual
)und, following a review of its overall strategy, had decided to divest
its Asset 7anagement business in India. The A7* had entered into
an agreement with WI* to ac#uire the said business, subject to
necessary regulatory approvals.
0n obtaining the regulatory approvals, the following 9chemes of
Wurich India 7utual )und have migrated to '()* 7utual )und on
;une !C, 6"":. These 9chemes have been renamed as follows1
F%!me! Nme Ne$ Nme
Wurich India =#uity )und '()* =#uity )und
Wurich India rudence )und '()* rudence )und
Wurich India *apital &uilder )und '()* *apital &uilder )und
Wurich India Tax9aver )und '()* Tax9aver
Wurich India Top 6"" )und '()* Top 6"" )und
Wurich India 'igh Interest )und '()* 'igh Interest )und
Wurich India 8i#uidity )und '()* *ash 7anagement )und
Wurich India 9overeign ?ilt )und '()* 9overeign ?ilt )undV
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V'()* 9overeign ?ilt )und has been wound up in 7arch 6""$
The A7* is managing 6> open2ended schemes of the 7utual )und
viz. '()* ?rowth )und '?)/, '()* &alanced )und '&)/, '()*
Income )und 'I)/, '()* 8i#uid )und '8)/, '()* 8ong Term
Advantage )und '8TA)/, '()* *hildrens ?ift )und '()* *?)/,
'()* ?ilt )und '?I8T/, '()* 9hort Term lan '9T/, '()*
Index )und, '()* )loating +ate Income )und ')+I)/, '()*
=#uity )und '=)/, '()* Top 6"" )und 'T6""/, '()* *apital
&uilder )und '*&)/, '()* Tax9aver 'T9/, '()* rudence )und
')/, '()* 'igh Interest )und ''I)/, '()* *ash 7anagement
)und '*7)/, '()* 7) 7onthly Income lan '7I/, '()* *ore
L 9atellite )und '*9)/, '()* 7ultiple
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lans, '()* )ixed 7aturity lans 2 9eries II, '()* )ixed 7aturity
lans 2 9eries III, '()* )ixed 7aturity lans 2 9eries IH, '()*
)ixed 7aturity lans 2 9eries H, '()* )ixed 7aturity lans 2 9eries
HI, ')(* )ixed 7aturity lans 2 9eries HII, ')(* )ixed 7aturity
lans 2 9eries HIII, ')(* )ixed 7aturity lans 2 9eries ID and ')(*
)ixed 7aturity lans 2 9eries D.
The A7* is also providing portfolio management E advisory services
and such activities are not in conflict with the activities of the 7utual
)und. The A7* has renewed its registration from 9=&I vide
+egistration 5o. 2 7 E I5""""""@"$ dated (ecember B, 6""$ to
act as a ortfolio 7anager under the 9=&I ortfolio 7anagers/
+egulations, !CC:. The *ertificate of +egistration is valid from
;anuary !, 6"" to (ecember :!, 6""C.
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HDFC
HDFC
'()* was incorporated under the *ompanies Act, !C@$, on
(ecember !", !CCC, and was approved to act as an Asset
7anagement *ompany for the '()* 7utual )und by 9=&I vide its
letter dated ;une :", 6""".
The registered office of the A7* is situated at +amon 'ouse, :rd
)loor, '.T. arekh 7arg, !$C, &ackbay +eclamation, *hurchgate,
7umbai 2 >"" "6".
In terms of the Investment 7anagement Agreement, the Trustee has
appointed the '()* Asset 7anagement *ompany 8imited to
manage the 7utual )und. The paid up capital of the A7* is +s.
6@.!$! crore.
The present e#uity shareholding pattern of the A7* is as follows 1
P!ti(u!* ? %# t1e -id u- e5uit)
(-it
'ousing (evelopment )inance *orporation 8imited $"
9tandard 8ife Investments 8imited >"
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Wurich Insurance *ompany WI*/, the 9ponsor of Wurich India 7utual
)und, following a review of its overall strategy, had decided to divest
its Asset 7anagement business in India. The A7* had entered into
an agreement with WI* to ac#uire the said business, subject to
necessary regulatory approvals.
0n obtaining the regulatory approvals, the following 9chemes of
Wurich India 7utual )und have migrated to '()* 7utual )und on
;une !C, 6"":. These 9chemes have been renamed as follows1
F%!me! Nme Ne$ Nme
Wurich India *apital &uilder )und '()* *apital &uilder )und
Wurich India =#uity )und '()* =#uity )und
Wurich India 'igh Interest )und '()* 'igh Interest )und
Wurich India 8i#uidity )und '()* *ash 7anagement )und
Wurich India rudence )und '()* rudence )und
Wurich India 9overeign ?ilt )und '()* 9overeign ?ilt )undV
Wurich India Tax9aver )und '()* Tax9aver
Wurich India Top 6"" )und '()* Top 6"" )und
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V'()* 9overeign ?ilt )und has been wound up in 7arch 6""$.
The A7* is also providing portfolio management E advisory services
and such activities are not in conflict with the activities of the 7utual
)und. The A7* has renewed its registration from 9=&I vide
+egistration 5o. 2 7 E I5""""""@"$ dated (ecember B, 6""$ to
act as a ortfolio 7anager under the 9=&I ortfolio 7anagers/
+egulations, !CC:. The *ertificate of +egistration is valid from
;anuary !, 6"" to (ecember :!, 6""C.
T1e B%!d %# Di!e(t%!* %# t1e HDFC A**et Mn&ement
C%m-n) Limited 2AMC3 (%n*i*t* %# t1e #%%$in& eminent
-e!*%n*,
7r. (eepak 9. arekh
7r. 5. %eith 9keoch
7r. %eki 7. 7istry
7r. ;ames Aird
7r. . 7. Thampi
7r. 'umayun (hanrajgir
(r. (eepak &. hatak
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7r. 'oshang 9. &illimoria
7r. +ajeshwar +aj &ajaaj
7r. Hijay 7erchant
7s. +enu 9. %arnad
7r. 7ilind &arve
M!, Dee-0 S, P!e01
7r. (eepak arekh, the *hairman of the &oard, is associated with
'()* 8td. in his capacity as its =xecutive *hairman.
7r. arekh joined '()* 8td. in a senior management position in
!CB. 'e was inducted as -holetime (irector of '()* 8td. in !CB@
and was appointed as the =xecutive *hairman in !CC:.
'is other (irectorships as on 7arch :!, 6""C are as follows1
C%m-n)
Airport Authority of India (irector
&harat &ijlee 8imited Alternate (irector
&orax 7orarji 8imited Alternate (irector
*astrol India 8imited (irector
=xide Industries 8imited Alternate (irector
?laxo9mith%line harmaceuticals 8imited *hairman
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http://www.hdfcfund.com/AboutUs/ContentDisplay.aspx?ReportID=6FB6DAE8-3AEB-42C4-9C99-2455176C5F62#HoshangS.Billimoria%23HoshangS.Billimoriahttp://www.hdfcfund.com/AboutUs/ContentDisplay.aspx?ReportID=6FB6DAE8-3AEB-42C4-9C99-2455176C5F62#RajeshwarRajBajaaj%23RajeshwarRajBajaajhttp://www.hdfcfund.com/AboutUs/ContentDisplay.aspx?ReportID=6FB6DAE8-3AEB-42C4-9C99-2455176C5F62#VijayMerchant%23VijayMerchanthttp://www.hdfcfund.com/AboutUs/ContentDisplay.aspx?ReportID=6FB6DAE8-3AEB-42C4-9C99-2455176C5F62#RenuS.Karnad%23RenuS.Karnadhttp://www.hdfcfund.com/AboutUs/ContentDisplay.aspx?ReportID=6FB6DAE8-3AEB-42C4-9C99-2455176C5F62#MilindBarve%23MilindBarvehttp://www.hdfcfund.com/AboutUs/ContentDisplay.aspx?ReportID=6FB6DAE8-3AEB-42C4-9C99-2455176C5F62#HoshangS.Billimoria%23HoshangS.Billimoriahttp://www.hdfcfund.com/AboutUs/ContentDisplay.aspx?ReportID=6FB6DAE8-3AEB-42C4-9C99-2455176C5F62#RajeshwarRajBajaaj%23RajeshwarRajBajaajhttp://www.hdfcfund.com/AboutUs/ContentDisplay.aspx?ReportID=6FB6DAE8-3AEB-42C4-9C99-2455176C5F62#VijayMerchant%23VijayMerchanthttp://www.hdfcfund.com/AboutUs/ContentDisplay.aspx?ReportID=6FB6DAE8-3AEB-42C4-9C99-2455176C5F62#RenuS.Karnad%23RenuS.Karnadhttp://www.hdfcfund.com/AboutUs/ContentDisplay.aspx?ReportID=6FB6DAE8-3AEB-42C4-9C99-2455176C5F62#MilindBarve%23MilindBarve8/10/2019 CONSUMER BEHAVIOUR ABOUT MUTUAL FUND IN KARVY.doc
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'()* =+?0 ?eneral Insurance *ompany 8imited *hairman
'()* 9tandard 8ife Insurance *ompany 8imited *hairman
'industan 0il =xploration *orporation 8imited (irector
'industan nilever 8imited (irector
Infrastructure (evelopment )inance *ompany 8imited *hairman
8afarge India vt. 8imited *hairman
7ahindra L 7ahindra 8imited (irector
9atyam *omputer 9ervices 8imited (irector
9iemens 8imited *hairman
The Indian 'otels *ompany 8imited (irector
Wodiac *lothing *ompany 8imited Alternate (irector
7r. arekh is a )ellow of the Institute of *hartered Accountants
=ngland L -ales/.
M!, N, Keit1 S0e%(1
7r. 5. %eith 9keoch is associated with 9tandard 8ife Investments
8imited as its *hief =xecutive and is responsible for all company
business and investment operations within 9tandard 8ife Investments
8imited.
7r. 9keoch joined 9tandard 8ife Investments 8imited as *hief
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=xecutive 0fficer from ;ames *apel L *o now '9&* 9ecurities/,
where he was employed from !CB" to !CCC. )rom his first role at
;ames *apel as an International =conomist, he went on to become
the 9enior % =conomist in !CB6 and *hief =conomist two years
later. In !CC:, he was appointed (irector of =conomics and 9trategy
and was given the responsibilities of 7anaging (irector, International
=#uities in !CCB.
'is other (irectorships as on 7arch :!, 6""C are as follows1
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ICICI PRU, MUTUL FUND
I*I*I rudential mutual fund is a joint venture between I*I*I &ank, a
premier financial powerhouse, and rudential plc, a leading
international financial services group head#uartered in the nited
%ingdom. I*I*I rudential was amongst the first private sector
insurance companies to begin operations in (ecember 6""" after
receiving approval from Insurance +egulatory (evelopment
Authority I+(A/.
I*I*I rudentials capital base stands at +s. 6".6$ billion with I*I*I
&ank and rudential plc holding >K and 6$K stake respectively.
)or the past five years, I*I*I rudential has retained its position
as the 5o. ! private life insurance in the country, with the wide
range of flexible products that meet the needs of the Indian
customer at every step in life. In the first #uarter of financial year
6""$2" we have cross the new milestone of insuring the lives of
more than 6.@ million police holders. Today our nation2wide team
comprises of over @B" offices, over 6:>""" advisorsF and 66 bank
assurance partners.
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I*I*I rudential is also the only private life insurer in India to receive
a 5ational Insurer )inancial 9trength rating of AAA Ind/ from
)itch ratings. The AAA rating is the highest rating, and is a clear
assurance of I*I*I rudentials ability to meet its obligations to
customers at the time of maturity or claims. This rating is
determined after a thorough evolution of companyMs financial
processes, risk management framework , product mix , market
share, etc. 0ver the past five years
-e have paid over 6!"" claims amounting to more then +s 6$ crore
and taken several step to assure customers of #uick and smooth
claims process .)or the past five years, I*I*I rudential has
retained its position as the 5o. ! private life insurer in the country,
with a wide range of flexible products that meet the needs of the
Indian customer at every step in life. -e have once again
maintained our leadership position with a :6K market share
amongst the private life insurance companies figure as of
3uarter !,finantial year 6""$2"/
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7A+%=T 9'A+= 0) I*I*I +(=5TIA8
(I9T+I&TI05
I*I*I rudential has one of the largest distribution networks amongst
private life insurers in India with a network of over 6:>,""" advisors,
and having commenced operations in 6! cities and towns in India,
stretching from &huj in the west to ?uwahati in the east, and ;ammu
in the north to Trivandrum in the south.
The company has 66 bank assurance partners, having tie2ups with
I*I*I &ank, of India, )ederal &ank, 9outh Indian &ank, 8ord %rishna
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B 7r. &hargav (asgupta, =xecutive (irector
7anagement Team
The I*I*I rudent ia l 8 ife Insurance *ompany 8 imi ted
7anagement team comprises reputed people from the
finance industry both from
India and abroad.
7s. 9hikha 9harma, 7anaging (irector L *=0
7r. 5. 9. %annan, =xecutive (irector
7r. &hargav (asgupta, =xecutive (irector
7s. Anita ai, EVP - *ustomer 9ervice L Technology
7r. Azim 7ithani, *hief Actuary
7r. uneet 5anda , *hief Investments 0fficer
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#uality of our parentage and the commitment of our team, there are no limits to
our growth.
Ou! .ue* '
=very member of the I*I*I rudential team is committed to @ core values1
Integrity, *ustomer )irst, &oundary less, 0wnership, and assion. These values
shine forth in all we do, and have become the keystones of our success.
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RESEARCH METHODOLOGY
This +esearch involves the collection of primary data through survey
approach because data is to be collected only by meeting worker of
mutual fund *ompany executives. 9urvey helps to know that what is
the strength of company means which worth, publicity and strength.
Approached executive through various means. -e did cold calling,
targeted on 7utual fund. A meeting that talks about the career
opportunity being provided and the benefits that a what is the position
of company in India. Also did surveys, at places like %arvy, TI, &irla,
'()*, +eliance, I*I*I pru with a #uestionnaire taking their
information.
Also since how many years was established your company in
8ucknow city. All this helps in judging who will be a better in @ 75*Ms
companyMs and who fulfills the criteria we looking out for the most. -e
mainly approached that companyMs executiveMs who answered truly.
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)ollowing contact methods through which information was
gathered1
In depth interview
IN8DEPTH INTERVIE+'
After collecting the data I made an appointment with
respondents for their detailed interview to check whether the
candidate have zeal to earn money by making relationship with
customers. Their #ualification and work experience was also
checked.
DATA COLLECTION'
P!im!) Dt' (ata collected through market survey
and cold calling.
Se(%nd!) Dt' (ata collected from magazines,
yellow pages and from other indirect sources.
P!im!) Dt' )or collecting data I directly approached to
persons of different profile with #uestionnaire. I took the relevant
information out of them.
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rimary data is the kind of data, which is collected by the investigator
himself for the purpose of the specific study. The data such collected
is original in character. The advantage of this method of collections
authentic.
)or rimary data we did 75*Ms *ompanies surveys where we
approached people through #uestionnaire, used posters L banners
many people came en#uiring L we got #uestionnaires filled on which
calls were made later, we also did cold calling on random numbers
telling people about the career opportunity L those that seemed
interested were called to the office for formal meeting. The method of
sampling was the random convenient sampling method.
7A+%=T 9+H=ective o your investment"
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O9>ectives
(a bene$its
/a&ital a&&reiation
Gividend
Di+uidity
,'? Which o the ollo