Adoption is an individual’s decision
to become a regular user of a product
and is followed by the consumer-loyalty process.
The consumer adoption process is the mental steps through which an individual passes
from first hearing about the innovation to final adoption.
The various stages are…
Whenever there is a new product made available in the market,
different sections of the society react very differently.
These sections are defined by the adopters’ value orientations and motives for adopting or resisting
the product.
Organizations’ readiness
to adopt innovations
Whether or not an organization will adopt a given innovation depends on variables like income, size, profits, pressure to change, education level, age, sophistication.
CREDITS
• http://www.rgbstock.com
• http://www.gratisography.com
• http://pixabay.com
• http://www.fontsquirrel.com
• http://www.dafont.com
• http://www.awwwards.com