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Page 1: Consdering the target audience word format

Considering my Target Audience for my Film Opening

AudienceConsideration Theelementofconsideration

AudienceEngagement ThisisoneofafewthingsIwanttomainlyconsideronwhenfilmingandproducingmyfilmopening,beingabletoengagetheaudience.IplanonengagingtheaudiencebyusingthevariousamountofskillsIhavelearntbeforetheprojecthadstarted,forexample,thedifferentlightingtechniques,useofmise-en-scene,codesandconventionsandtheuseofcamerashots.Usingthesedifferentskillsthroughoutmyfilmopeningwillengagetheaudienceandwillconnectthemandallowthemtounderstandthemaincharacterandwhatheisgoingthrough.OneexampleofhowIwilluselightingtechniquestoengagetheaudienceiswhenthemaincharacterisstrandedinthedesert.Iwilladdatintoforangetoreallyemphasizeontheheat/weatherthemaincharacterisfacingandthisengagestheaudiencebyinformingthemonthelocationthecharacterisatandgivesthemarealisticidea.

AudienceExpectations ThesoundtrackIwillchosetobeinthebackgroundofmyfilmopeningshouldindicatewhattypeofgenremyfilmopeningis.Thesoundtrackwillbemysteriousandwilladdtensiontothesituationsandjourneythemaincharacterisin,however,Iwillchoseasoundtrackthatwon’ttaketoomuchattentionawayfromthestorylineasIreallywanttolettheaudiencetohaveachancetoconnectwiththecharacterandunderstandtheemotionsheisfeeling.TheTVprogram‘sevens’inspiresmytitlesequenceasitincludessimplicityaswellasmystery,whichbuildupexcitementfortheaudience,andthisissomethingIwanttodosimilartoinmytitlesequence.Doingthisinmytitlesequenceinformstheaudienceonwhattoexpectinthefilmsequence.Thetitlesequencewillshowthelocationwherethemaincharacterlivesandwhatheissurroundedby,andIwilldothisbyusingdifferentcamerashotssuchas,establishingandwideshots.Fromtheseshotstheaudiencewillcomeupwithanumerousamountoftheirownideasonwhattheymightthinkwhatthefilmopeningisabout.

AudienceIdentification AudienceIdentificationistheywayinwhichaudiencesfeelthemselvesconnectedtoaparticularmediatext,inthattheyfeelitdirectlyexpressestheirattitudeorlifestyle.ThedifferentshotsofthemaincharactershowinghisfacialexpressionsandthemysterioussoundtrackalonginthebackgroundisonewayofhowIwillencouragetheaudiencefeelconnected.ImadesurethatmyideaofthefilmopeningisrealisticandsomethingtheaudiencecanbelieveinandthisiswhyIthinkmyfilmopeningwillbesuccessfulinunitingtheaudience’sfeelingswiththecharacters.

AudienceResearch IplanoncompletingmyaudienceresearchbydoingasimplequestionnaireonwhattheythinkofmyideaandhowtheythinkIcouldpossiblyimproveiftheyarenotcompletelycertainiftheyliketheideaornot.Thiswillgivemeachancetoadjusttomyideaandmakeitasinterestingandengagingaspossible,whichismymainfocusthatIwanttoachieveonceIcompletemyfilmopening.