zDramatically improve medication adherence, through wireless packaging, reminders, reports, and rewards.
David Rose
vitality™
Patterns of adherence
May June
ABC
Call and missed
Took Missed
Call and tookPersistenceIssue
This is what poor-adherence looks like... Each row is person, each column is a day. Red indicates a missed dose.
Control group=71% of doses taken
This is what adherence looks like with GlowCaps
Over 95% of doses taken over 6 months
1) Pharmacist deliver your medication in a GlowCap and explains how it works.
“The smart pill cap will help you to remember with light, sound, and if you want, a reminder call.”
2) At home, you plug in the reminder light.
3) Every day, the GlowCap and reminder light flash for an hour, then play a ring tone every few minutes until you open the GlowCap.
4) If the cap is still not opened, Vitality places an automated call to ask “WHY?”
5) Weekly emails show progress and are shared with a loved one.
6) Every month you and your physician receive a printed progress report.
Four feedback loops address the root causes of poor-adherence
V I T A L I T Y confidential
Vitality addresses each of the root causes of non-adherence
Forgetfulness Reminders escalate from subtle to insistent
Non-Belief Personalized interactive media educates
No Social Support Progress is shared with a buddy
No Accountability Reports inform your doctor, via e-health record
Refill Inconvenience Refill requests automatically flow into pharmacy
Cost concerns Behavioral economics-based financial rewards
adherence issue vitality’s approach
An unprecedented, realtime data feed
Vitality radarpharmacies
CVS 145
Walgreens 93
Walmart 22
Express Scripts 3
RiteAid 1
physicians
Rose 1
Smith 3
Goldblatt, 8
conditions
Hypertension 65
Asthma 3
Diabetes 22
medications
Diovan 34
Liptor 13
Gleevec 5
adherence
>80%
60-80%
40-60%
<40%
vitality™
Without GlowCaps
With GlowCap
Day of the month
Tim
e of
day
V I T A L I T Y
Recommended
