51% of consumers are
more likely to buy a product or
brand after liking them
on Facebook.
Source: Chadwick, Martin, Bailey, http://bit.ly/JlP5ZU
For narrow targeting Facebook reaches its intended audience
90% of the time VS an
online industry standard of
35%.
Source: Nielsen OCR Study, http://bit.ly/nielsenocr
For broad targeting, Facebook reaches its intended audience
95% of the
time VS an online industry
average of 72%.
Source: Nielsen OCR Study, http://bit.ly/nielsenocr
53% of people follow a
business vs. 32% who
follow a celebrity; 100M Page likes happen every day.
Source: Nielsen Social Media Report, http://bit.ly/nielsensocialreport
Spending on Facebook ads
increased by 93% in 2011.
Source: Adobe Digital Index, http://bit.ly/I5sT85
#FB4BIZ
WELCOME!
MIKE VOLPE Chief Marketing Officer, HubSpot
CHRIS LUO Head of Global SMB Marketing, Facebook
Facebook’s
1 2
3 4
steps
Connect to New Fans with Facebook Ads
Everything on Facebook Starts with Your Page
Engage Your Fans with Quality Content
Influence the Friends of Your Fans
Facebook’s
1 2
3 4
steps
Everything on Facebook Starts with Your Page
WATCH ON-DEMAND
HUBSPOT.COM/FB4BIZ
SET COVER
& PROFILE PHOTOS
ADD MILESTONES
PIN STORIES
POST DAILY
MANAGE WITH
ADMIN PANEL
RESPOND TO
MESSAGES
REARRANGE
VIEWS & APPS
HIGHLIGHT
UPDATES
CLAIM
VANITY URL
9 TIPS FOR A SUCCESSFUL BUSINESS PAGE
1
2
3
4
5
6
7
8
9
SOCIAL CONTEXT DRIVES HIGHER CTR
INCLUDES PRICE PROMOTION & SENSE OF URGENCY
CLEAR CALL-TO-ACTION
BODY TEXT IS SHORT AND CLEAR
Target: 25-34,
Marketing Interest
Target: 35-44,
Marketing Interest
Target: 45-54,
Marketing Interest
Target: 25-34,
Marketing Interest Target: 35-44,
Marketing Interest
Target: 45-54,
Marketing Interest
Winning Creative by Segment:
57% increase in traffic to
HubSpot.com from Facebook
47% increase in leads
from Facebook
RESULTS IN Q1:
ADS BUSINESS PAGE
All-in-OneMarketing Software
Search Engine
Optimization
Blogging &
Social Media
Lead Generation
Email &
Automation
Marketing
Analytics
Lead
Management
EVENT SNAPSHOT
15 small group workshops
6 inspiring keynotes
50+
breakout sessions
7 learning tracks
3 days
2000 inbound marketing professionals
0 reasons not to GO!
REGISTER TODAY! http://inbound2012.eventbrite.com/
www.InboundConference.com