Conference Information
General Information
Conference Location Yale School of Management Evans Hall 165 Whitney Avenue New Haven, CT 06511 Friday sessions in Zhang Auditorium. Saturday sessions in Classroom 2400.
Conference Schedule Begins: Friday, May 10 at 8:00am with continental breakfast. Welcome remarks begin at 8:30am. Concludes: Saturday, May 11 at 1:00pm.
Welcome Reception • Sponsored by 1664 Blanc Thursday, May 9, 6:00–8:00 pm The Study at Yale – Penthouse 1157 Chapel Street New Haven, CT 06511
Friday Evening Reception • Sponsored by Stories Company Friday, May 10, 5:30–7:00 pm The Forum, Evans Hall 165 Whitney Avenue New Haven, CT 06511
Hotels The Omni Hotel (203) 772-6664 155 Temple Street New Haven, CT 06510
The Study Hotel (203) 503-3900 1157 Chapel Street New Haven, CT 06511
Transportation Metro Taxi (203) 777-7777Heritage Taxi (203) 466-6666Quick Taxi (203) 777-7778Union Station 50 Union Avenue, New Haven, CT 06519
Frequently Asked Questions
How do I connect to WiFi?
The wireless connection name is YaleGuest. Simply open a browser, accept the terms and you will be able to connect.
Is there a Twitter hashtag?
Yes. We encourage you to tweet about the conference using #YaleInsights19
What is the dress code for the conference?
We encourage attendees to wear professional, business casual attire.
Where is the Friday evening reception?
The reception will be held in The Forum (Room 1400) on Evans Hall’s first floor immediately following the conference, from 5:30–7:00pm.
Is transportation provided to the conference from nearby hotels?
Yes. A shuttle will be provided from the Omni New Haven Hotel and The Study at Yale Hotel on the mornings of Friday, May 10 and Saturday, May 11. Please refer to the Shuttle Schedule page for detailed timing.
We will have Uber vouchers available for you to return to your hotel following the Friday evening reception. Please note, transportation will not be provided for the Thursday evening Welcome Reception.
Is parking available nearby?
Parking for the Thursday evening Welcome Reception is available at one of the many public garages/lots in downtown New Haven. We do not provide vouchers for Thursday parking.
For the Friday and Saturday sessions, you can park in Yale’s Pierson-Sage Garage at 350 Edwards Street. The code to enter and exit the garage is: 397#.
Please refer to the Parking Information Page for details and directions.
How can I obtain presentation materials?
We will be posting videos of some conference speakers on our YouTube channel (https://www.youtube.com/channel/UCFM_FhrSC46Y5Zenly8Ie1g). An email will be sent when these materials are available.
Contact our logistics team:
Dan Blanchard – 203.432.6018 / [email protected]
Emily Embler – 203.432.6183 / [email protected]
Parking Information
Thursday, May 9
Chapel-York Street Garage – 172 York Street
The Shops at Yale Parking – 161 York Street
For Thursday evening’s Welcome Reception at The Study
at Yale Hotel (1157 Chapel Street), you can park at any of
New Haven’s many public lots or garages. We recommend
the Chapel-York Street Garage (172 York Street), a 3-
minute walk from The Study.
Friday, May 10 and Saturday, May 11
Pierson-Sage Garage – 350 Edwards Street
All-day parking is available at the Pierson-Sage Garage,
located just off Whitney Avenue. Please note that the
garage entrance has changed since last year’s conference.
Use code 397# at the first gate in the parking lot and the
entrance to the garage. Use the same code for entry and
exit.
From North or South
Take Exit 3 off of I-91 North or South toward
Trumbull Street. Merge onto Trumbull Street.
Turn RIGHT onto Whitney Avenue.
At second traffic light, at the intersection of Whitney Ave and Humphrey Street,
turn LEFT into the parking lot.
Take the first RIGHT and drive towards garage. Enter 397# to proceed through the gate.
Enter Pierson-Sage Garage using code 397#.
Shuttle Information
A shuttle will be available to transport conference attendees to the conference on the morning of
Friday, May 10.
7:45am – Shuttle Arrives at The Study at Yale
8:00am – Shuttle Departs from The Study at Yale
8:05am – Shuttle Arrives at The Omni New Haven
8:15am – Shuttle Departs from The Omni New Haven
8:25am - Drop-off at Evans Hall
A shuttle will be available to transport conference attendees to the conference on the morning of
Saturday, May 11.
7:45am – Shuttle Arrives at The Study at Yale
8:00am – Shuttle Departs from The Study at Yale
8:05am – Shuttle Arrives at The Omni New Haven
8:15am – Shuttle Departs from The Omni New Haven
8:25am - Drop-off at Evans Hall
Please note: There are no shuttles provided for the Thursday, May 9 Welcome Reception. There is
no shuttle returning to the hotels after the Friday evening reception, but Uber vouchers will be
available upon request.
NEW HAVEN FOOD & DRINK GUIDE 2019
Coffee
Blue State (84 Wall St, 203-764-2632)
Willoughby’s (258 Church St, 203-777-7400)
Koffee? (104 Audubon St., 203-562- 5454)
Atticus Bookstore (1082 Chapel St, 203-776-4040)
Book Trader Café (1140 Chapel St #A, 203-787-6147)
Jojo’s (1177 Chapel St, 203-785-8888)
Drinks
Zinc (964 Chapel St, 203-624-0507) – Some of the best appetizers in town; an upscale bar atmosphere.
Barcelona (155 Temple St, 203-848- 3000) – A good place for after-dinner drinks and late night tapas.
116 Crown (116 Crown St, 203-777- 3116) – Another place with a good late-night menu and great vibe.
Ordinary (990 Chapel St, 203-907-0238) – Creative cocktails and menu including must-try candied bacon.
Firehouse 12 (45 Crown St, 203-785-0468) – Below street level, small, nice, understated.
Beer Collective (130 Court St, 203-507-2602) – Laidback drinks and some beer education.
Prime 16 (172 Temple St, 203-782-1616) – One of the best beer selections in town; great happy hour.
Food
L’Orcio (806 State St, 203-777-6670) – Italian
Union League (1032 Chapel St, 203-562-4299) – French
Olea (39 High St, 203-780-8925) – Spanish/Mediterranean
Roìa (261 College St, (203-200-7045) – French/Italian
Miya’s Sushi (68 Howe St, 203-777-9760)
Mecha (201 Crown St, 203-691-9671) – Japanese
Taste of China (954 Chapel St, 203-745-5872) – Sichuan
Lalibela (176 Temple St, 203-789-1232) – Ethiopian
Olmo (93 Whitney Ave, 203-624-3373) – Bistro & cheese shop
Claire’s (1000 Chapel St, 203-562-3888) – Vegan, vegetarian and kosher sweets and fare
Louis’ Lunch (263 Crown St, 203-562-5507) – Birthplace of the hamburger
Pizza (in New Haven, a category unto itself) ___________________________________
Pepe’s (157 Wooster St, 203-865-5762) and Sally’s (237 Wooster St, 203-624-5271) – The original spots.
Modern Apizza (874 State St, 203-776-5306)
Da Legna (858 State Street, 203-495-9999)
Bar (254 Crown St, 203- 495-1111)
Ice Cream & Sweets
Ashley's (280 York St, 203-776-7744)
Arethusa (1020 Chapel Street, 203-390-5114)
Libby’s (139 Wooster St, 203-772-0380)
Sweet Mary’s (129 Court St, 203-777-6279)
Interesting Buildings & Spaces
Though surely the least comprehensive Yale architecture list you’ll ever see, there are a few buildings that
provide particularly good excuses to dive into the main campus. The Beineke Library (121 Wall St, 203-
432-2977) houses Yale’s rare book collection. A great collection, of course, but if you don’t have time for
the books, at least pop into the lobby to check out the marble walls so thin you can see the sunlight shine
through them. Skull & Bones (64 High St.) was the first of Yale’s secret societies. There are now an
interesting variety of crypts around campus (each housing a different secret society), but this is the original.
The sculpture garden at the Yale Art Gallery (1111 Chapel St, 203-432-0600) is a great space for a bit of
peace in the middle of the city.
Quick Drives
The best breakfast/brunch in town is unquestionably Bella’s in Westville (896 Whalley Ave, 203-387-
7107), about 10 minutes away by car. Lots of interesting options in this cozy café, all of them good. The
best waterfront option in town is Shell & Bones (100 S Water St, 203-785-8086)—the food is fantastic but
the porch alone is worth the trip. East Rock Park has jogging trails, a small river, and the best views of the
city. Stony Creek Brewery (5 Indian Neck Ave, Branford 203-433-4545) is host to beautiful views of the
Connecticut Shoreline including a gorgeous taproom, beer brewed on-site and a rotating cast of food trucks.
Name Company/Organization Title
Daniel Hoyord 3M Global Insights Manager
Autumn McDonald ADM Insights & Strategy Owner
Supriya Laknidhi Aetna, CVS Health Member Analytics Lead
Martin Polk Alcon Global Director, Behavioral Insights
Stephanie Dangles Amazon Business Analyst
Kiersten George Amazon Customer Insights Analyst
Linda Schupack AMC Network President of Marketing
Vanessa Rosado Anheuser-Busch InBev Global Director, Marketing Capability
Wai Lin Yip Arlo Hotels Corporate Director of E-Commerce
Anne Beall Beall Research, Inc CEO
Jason Atkins Bionic Consumer Insights Manager
Michelle Goliger Bloomingdale's Customer Insights Analyst
Maria Irwin Bloomingdale's Director, Customer Insights
Pascal Enohnyaket Boston Consulting Group Project Leader
Calvin Burwell Calvin Burwell Brand Consulting Owner
Henrik Tinsfeldt Carlsberg USA International Commercial Graduate
Arun Adhikary Carlsberg USA Senior Director
Elliott Ballantyne Carlsberg USA Regional General Manager
JR Edwards Carlsberg USA Country Director
Mary Gormley Carlsberg USA National Marketing Manager
Radha Subramanyam CBS Television Chief Research & Analytics Officer
Erica Carranza Chadwick Martin Bailey VP, Consumer Psychology
Julie Kurd Chadwick Martin Bailey Vice President
Judy Melanson Chadwick Martin Bailey VP, Practice Leader
Kathy Ofsthun Chadwick Martin Bailey VP, Qualitative Strategy + Innovation
Erin Morris Charter Communications Manager
Vikram Nangia Charter Communications SVP, Credit Services
MJ Jolda CMO + Co. Principal & CMO
Sura Tilakawardane CNN Senior Director, Business Development
Kalindi Mehta Colagte Palmolive Director, Insights, North America
Mariana Saltachin Colgate Palmolive Senior Manager, Insights
Cherry Robinson Dermatologic Cosmetic Laboratories President & CEO
Jeffery Fink Diageo VP, Innovation Planning & Ideation
Daniel Ryan Digitas Head of Consumer & Cultural Intelligence
Mandy Solin Dimensional Fund Advisors VP, Global Client Group
Steven Beil Discover Principal Creative Development
Julie Kurd Edgewell Personal Care Manager, Syndicated Research
Renee Rogers Edgewell Personal Care Senior Manager, Consumer Insights
Corey Barrette Edgewell Personal Care VP, Consumer & Product Insights
David Hyland Edgewell Personal Care Director, Consumer Insights
Industry Attendees
Patricia Lai Edgewell Personal Care Associate Manager, CPI Sun Care
Cindy O'Flanagan Edgewell Personal Care Senior Manager, Global Consumer Insights
Tara Sunderland Edgewell Personal Care Senior Global Consumer Insight Manager
Kay Umeda Electronic Arts Consumer Insights Analyst
Peter McSherry Epsilon VP, Digital Analytics
Kristen Kennedy Facebook Business Lead
Will Platt-Higgins Facebook VP, Global Client Partnerships
Devon Zdatny First & First Consulting CEO
Preeti Adhikary Fusemachines Inc. VP, Marketing
Abhi Jadhav Georgia Pacific Marketing Strategist
Jim Firestone Goodyear Board Member
Jeremy Cohen Harry's Inc. Manager, Customer Insights
Mark Demuro Horizon Group President
Michelle Arnold Humana Senior Professional
Meredith Graham Humana Marketing, Member Engagement
Emily Hext Humana Director, Member Engagement
Ari Sheinkin IBM VP, Global Marketing Analytics & Media
Ed Harrington Ideas To Go CEO
Dina Pancoast Ideas To Go Innovation Process Facilitator
Beth Storz Ideas To Go President
Tyler Thompson Ideas To Go Marketing & Creative Process Specialist
Lauren Demar Ipsos Chief Growth Officer
Janet Oak Ipsos SVP, Deputy Head Media & Entertainment
Jeff Wu Johnson & Johnson Consumer Research Fellow
Brent Shaw JP Morgan Chase Market Research Manager
Sarah Cain JPMorgan Chase Head of Credit Card Consumer Insights
Mike Mickunas Kellogg Company VP, Global Insights & Analytics
Amit Sabharwal Lippincott Partner
Kirsten Heer Manning Consulting Principal
David Arrigoni MarketVision Research Vice President
Stefan Bolea Mars Wrigley Confectionery Strategic Planning Manager
Matthew Scherzer Mars Wrigley Confectionery Senior Manager, Consumer & Market Insights Seasonal
Jessica Southard Mars Wrigley Confectionery Senior Insights Manager, Exploration
Laurence Bucher Mars Wrigley Confectionery Global VP, Consumer & Market Insights
Amy Hills Mastercard VP, Marketing
Melville Blake Maywood Advisors Founder
Jami Guthrie McDonald's Corporation VP, Consumer Insights
Laura Walker MediaItalics Founder
Tracy Rosen Meeting Street Marketing Principal
Bob Myers Merck Director, Customer Insights
Scott von Lutcken Merck Director, Global Customer Insights, Payer Value and Access
Lisa Courtade Merck Department Lead, ED Global Customer Insights
Sid Adukia MetLife Director, Global Brand & Marketing
Dan Goldstein Microsoft Research Principal Researcher
John lostys Montclair State University Program Director
Wendi Parson Museum of Arts and Design Deputy Director, Communications and Marketing
Evan Huggins National Debt Relief DMP Audience Lead
Francesca Cruz New Avon Strategy & Insights Director
Hannah Cao PayPal Manager
Maria Mileder PayPal Technology Leadership Program
Daniel Darst People's United Bank SVP, Bankwide Brand, Advertising & Investment Marketing
Stephan Gans PepsiCo SVP, Global Insights
Nick Graham PepsiCo VP, Insights & Analytics
Sarah Maloy PepsiCo Senior Director, Insights
Ewa Witkowska PepsiCo VP, Insights & Analytics
Seth Minsk Pfizer Consumer Healthcare Director, Consumer Insights
Timothy Paskowski Plura Interactive Founder
Maria Mullen Primo Water VP, Consumer Experience
Caroline Loevner Procter & Gamble Assistant Brand Manager
Paul Fraser Progressive Leasing Senior Brand Manager
Reed Fisher Prudential Director, Competitive Analysis
Navjot Gill Prudential VP, Insights & Market Dynamics
Julia Casey Quinnipiac University Director, Marketing Communications
Stephen Doviak Quinnipiac University Senior Director, Marketing & Analytics
Jacqueline Holliday Roush VP, Marketing
Chevy Williams RXBAR Director, Consumer Insights
Vanessa Vachon Sanofi Global Head Consumer & Market Insights
Hendrik van Vuuren Sanofi Head of Consumer Marketing Insights, North America
Paula Deambrossi SC Johnson Director, Consumer Insights & Business Analytics
John Evans Scotts Miracle-Gro Company Brand Communications Strategist
Winnie Wong Seiu 775 Benefits Group Adult Education Program Manager
Gregory Gervais Spectrum Networks Marketing Analyst
Ryan Richards Spectrum Networks Audience Insights Director
Seth Farbman Spotify Former Chief Marketing Officer
George Carey The Family Room, LLC CEO
David Rubin The New York Times Chief Marketing Officer
Debra Serebrin Turner Broadcasting Director, Marketing
Mallom Liggon Turner Sports/WarnerMedia Director, Insights & Strategy
Stan Sthanunathan Unilever EVP, Consumer & Market Insights
Veronica Genao Veoci Sales Director
Jonas Lee Verus Analytics Managing Director
Sara Dent Woods Hole Oceanographic Institution Trustee
Adam Leader
Name Company/Organization Title
Makarand Mody Boston University Assistant Professor
Youngseon Kim Central Connecticut State University Associate Professor
Michel Tuan Pham Columbia Business School Professor
Khaled Boughanmi Cornell University Assistant Professor
Jian Ni Johns Hopkins University Associate Professor
Michael Diamond New York University Academic Director & Clinical Assistant Professor
Matthew Rocklage Northeastern University Assistant Professor
Shyam Lodha Southern Connecticut State University Professor
Amit Singh Southern Connecticut State University Assistant Professor
Lynn Kwak Southern Connecticut State University Professor
Xueming Luo Temple University Professor
Anastasiya Ghosh University of Arizona Assistant Professor
Paola DiMeglio University of Bridgeport Student
Maria Bouffard University of Bridgeport Student
Bicheng Yang University of British Columbia Assistant Professor
Rob Jones University of Chicago Student
Hualu Zheng University of Connecticut Assistant Professor (visiting)
Carmina Cavazos University of Hartford Assistant Professor
Hyunjung Lee University of Hartford Assistant Professor
Tim O'Day University of Michigan Professor
Pranav Jindal University of North Carolina, Chapel Hill Assistant Professor
Aayushi Kapdia University of Rochester Student
Ged King Wake Forest University Adjunct Professor in the Practice
Tat Chan Washington University in St. Louis Professor of Marketing
Chakravarthi Narasimhan Washington University in St. Louis Professor
Ravi Dhar Yale Center for Customer Insights Director
Treeny Ahmed Yale Center for Customer Insights Executive Director
Jennie Liu Yale Center for Customer Insights Executive Director
Nathan Novemsky Yale Center for Customer Insights Professor
Dan Blanchard Yale Center for Customer Insights Associate Director
Allison Dickin Yale Center for Customer Insights Assistant Director, Research
Paul Stillman Yale Center for Customer Insights Postdoctoral Associate
Nicole Biceglia Yale Center for Customer Insights Sr. Administrative Assistant
Emily Embler Yale Center for Customer Insights Sr. Administrative Assistant
Dan Kahan Yale Law School Professor
Ishita Chakraborty Yale School of Management Student
Jordan Woll Yale School of Management Student
Zoe Chance Yale School of Management Assistant Professor
Hortense Fong Yale School of Management Student
Taly Reich Yale School of Management Professor
Academic Attendees
Mary Zhao Yale School of Management Student
Valentine Quadrat Yale School of Management Student
Yuan Ding Yale School of Management Student
Kristen Hunt Yale School of Management Student
Minkyung Kim Yale School of Management Student
Mo Zhou Yale School of Management Student
Yaowen Yap Yale School of Management Student
Minkyu Shin Yale School of Management Student
Kosuke Uetake Yale School of Management Associate Professor
Christine Ruzek Yale School of Management Associate Director, Career Development
Jan Kuo Yale School of Management Student
Soheil Ghili Yale School of Management Assistant Professor
Ankit Sisodia Yale School of Management Student
Subrata Sen Yale School of Management Professor
Jiwoong Shin Yale School of Management Professor
Mert Türkben Yale School of Management Student
Minju Han Yale School of Management Student
Jon Iwata Yale School of Management Executive-in-Residence
Yaowen Yap Yale School of Management Student
Molly Crockett Yale University Assistant Professor