CONTENT STRATEGY:

THE FIRST 100 DAYS

A Newbie’s Campaign

for Change

Katie Del Angel

@katiedel

#CSFirstHundre

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YOUR NEXT 8 MINUTESPlease refrain from running to Happy

Hour early…

Who am I, Why am I here? Team Content: Why, Who & How The Next 100 (& Beyond)

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CONTENT MARKETING AT ISITE DESIGN

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@katiedel #CSFirstHundred

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TEAM CONTENT: CAMPAIGNING THE INITIATIVE

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Q1 2011 Q1 2012

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TEAM + CONTENT = STRATEGY

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…HUH?

@katiedel #CSFirstHundred

THE NEXT 100 (AND BEYOND)

Strategy FTW!!! Track the polls Maintain the

campaign

@katiedel #CSFirstHundred