2. OUTLINETHE 4 Ws and Hof MARKETING RESEARCH AND DEMAND
FORECASTING
WHAT is marketing research?
WHY marketing research?
HOW to conduct a marketing research?
WHENto say we hit the market?
WHEREto set our sights in the market?
3. Demand measurement concepts
Estimating and forecasting demand
OUTLINETHE 4 Ws and Hof MARKETING RESEARCH AND DEMAND
FORECASTING
4. THE 4 Ws and Hof MARKETING RESEARCH AND DEMAND FORECASTINGWHAT
IS MARKETING RESEARCH?