Composition schemes
piet mondrian
theo van doesburg
Mondrian
• Never ending lines• Rhythm and spacing• Mixture of density and spaces• Hierarchical • NEVER SYMMETRICAL• Think of them as streets
www.audi.com
An example of clear hierarchy in the grid
Would Mondrian Like this page? Probably not.
Although there is a clear sense of grid, there is no hierchy
http://www.heritagemuseum.gov.hk
Bad example:Hong Kong Heritage Museum
Typical templates for traditional publishers
• http://www.iconmedialab.com
OK
good
better
bad
ok
better
More Subtle Discoveries
-Fibonacci Sequence-Golden Ratio: 1 to 1.62
0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89……………………………………
Fibonacci’s Sequence:
The Goldern Rectangle:
1
1.618
The Parthenon Copyright Jill Britton
Copyright Jill Britton
Copyright Jill Britton
The golden ratio 1:1.618 is also
known as “phi”
R
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Rain, Steam and Speed by Turner
11.618
If a composition looks pleasant to the eyes, it is possible that the golden ratio is
at work
Not quite golden, but very close