Hotel direct websites
Rospars Sophia MBA 2
February 15th 2010
The hotels
For my next holidays, I want to go to Greece. I will chose a high standard boutique hotel in the center of Athens
These are the two hotels that I am going to analyze:
Find these websites on Google …
Magna Grecia Boutique Hotel› Ranked in 1st position› 3rd party sites:
www.promovacances.com www.booking.com www.splendia.com www.caupona.fr www.tripadvisor.com
… by brand name
Find these websites on Google …
Magna Grecia Boutique hotel› Ranked first on the Google
search› 2nd on the map location of
Google search› No “competiting” hotels
very easy to find if we don’t know the hotel’s name
… by
location,
hotel type
Find these websites on Google… Delphi Art Hotel
› Ranked in 1st position on Google search
› 3rd party sites: www.booking.com www.expedia.fr www.hotelinfo.com www.hotels.com www.promovacances.
com www.vener.com
… by brand name
Find these websites on Google… Delphi Art Hotel
› Ranked in 5th position on the Google search
› Ranked in 3rd position on the Google map search
› 2 “competiting” hotels: Art Hotel Athens Epoque hotel
… by location, hotel type
How easy is the site to use
Available in 4 languages
Easy of access to information: toolbar with the principal categories
Various pictures of the guestrooms
Description of each guestroom of the hotel
Enumeration of the various facilities of the hotel
Detailed description of the facilities
Attractions near the hotel
Map location of the hotel
How to come to the hotel
Prices are not posted on their website
One has to make a reservation request to know
the exact price of his/her stay
How easy is the site to use
Special offers on the main page
Easy of access to information: toolbar with the principal categories
Detailed description of each guest room type, followed by a photo
Not a very rich description of the hotel’s amenities…
Map location of the hotel
Light description of Athens’ sightseeing and activities to do by night –It does not really mention any particular site to visit
No prices are shown in the hotel’s website…
I have to check the availability and the rates directly online towards the hotel’s booking engine
Also, I could check the accommodations’ rates through the “online booking box showed on the homepage
Booking engine of those hotels
I can make a reservation request directly on the website
General policies and cancellation conditions
Booking engine of those hotels
The URL of Delphi Art Hotel’s booking engine is:https://www.booking-business.biz/
I can check online availability and rates, according to my stay’s dates
Booking engine available in 13 languages
Security payment is guaranteed
On one click, I can have the detailed reservation policy
Which hotel is doing a better direct sell effort?
Magna Grecia Boutique Hotel› Very easy to find on the Google search - if we
don’t know the brand name and if we look for a boutique hotel in Athens -
› Easy of access to information thanks to the toolbar on the homepage
› Detailed description on accommodations and on the hotel’s facilities
› Reservation request done directly on the hotel’s website
› Well presented and easy to use