voestalpine Edelstahl GmbH
| |www.voestalpine.com
voestalpine Edelstahl GmbH
Company Presentationvoestalpine Edelstahl GmbH, 2013/14
voestalpine Edelstahl GmbH
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voestalpine Edelstahl at a glance Worldwide leading special steel company with a focus
on technologically demanding product segments
Global market leader in tool steel and worldwide leading positions in high-speed steel, valve steel and other special steels
Seven production sites in Europe, North- and Latin America as well as roughly 70 distribution sites on all continents
More than 100,000 customers throughout the world; key customers include the automotive, power generation, oil and gas exploration, machinery construction, consumer goods, aircraft and other selected industry sectors
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Tool steel High-speed steel Valve steel Special engineering steel Powder metallurgical steels Special steel grades Nickel-based alloys Titanium alloys
Global sales and distribution network including additional services on site (heat treatment, machining, coating etc.)
(in all product categories)
Clearly defined core business
voestalpine Edelstahl GmbH
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Global presence in all industrialized zones
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Production sites in Austria (Kapfenberg, Mürzzuschlag, Bruckbach), Sweden (Hagfors), Germany (Wetzlar), USA (South Boston/Virginia), Brazil (Sumaré)
Wholly owned sales subsidiaries in 50 countries at roughly 70 sites
voestalpine Edelstahl GmbH
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Enhanced customer orientation and customization A strict orientation to customer
requirements (customer intimacy) is traditionally of utmost priority in the Group’s values
Buying decisions of customers are driven by availability of material, tailored services and technical expertise
The Group’s global sales and distribution network is unique in the special steel sector and a cornerstone for market leadership
CUSTOMER INTIMACYCustomer Responsive
PRODUCT LEADERSHIPProduct Differentiation
OPERATIONAL EXCELLENCEOperational Competence
On par with the best
One step ahead of the best
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voestalpine Edelstahl GmbH
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voestalpine Edelstahl in key figuresFinancial figures 2012/13 in m€ Operating figures 2012/13
Net sales 2,748
EBITDA 369
EBIT 249
Profit before tax 217
Employees 12,001
Production and distribution sites ~80
Customers ~100,000
Sales volume (in t) ~700,000
Net sales, EBIT in m€
2011/2012 2012/2013
Employees
11,52412,001
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2,945 2,748
313 249
2011/2012 2012/2013
voestalpine Edelstahl GmbH
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voestalpine Edelstahl in key figuresSales by region Sales by customer industry
Automotive26%
Machineryconstruction 21%
Power generation15%
Consumergoods
12%
Aircraft9%
Construction4%
Other13%
European Union56%
N/S America23%
Asia 13%
Other Europe 5%Africa 1%
Australia 2%
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voestalpine Edelstahl GmbH
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Historic milestones1991 Austrian Böhler Group and Swedish Uddeholm Group merge
to form the Böhler-Uddeholm Group (the beginnings of both companies date back to 1446 and 1668 respectively); Böhler-Uddeholm is fully owned by ÖIAG (Republic of Austria)
1995 Initial public offering on the Vienna Stock Exchange, majority privatization in the following year
2003 The Republic of Austria sells the remaining stake and makes Böhler-Uddeholm a fully privatized company
2007 Austrian-based voestalpine AG acquires a majority stake in Böhler-Uddeholm and fully integrates the Company in the consecutive year (Böhler-Uddeholm forms the Special Steel Division of voestalpine Group)
2011 Holding company Böhler-Uddeholm AG changes legal form and name to voestalpine Edelstahl GmbH
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voestalpine Edelstahl GmbH
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State-of-the-art in production Electric arc furnaces and secondary metallurgical
equipment focused on demanding special steel grades
Remelting units (ESR/VAR) and furnaces for vacuum induction melting (VIM) further optimize metallurgical characteristics of end products
Rolling mills allowing for high precision and flexibility
Most modern forging machines (open-die, closed-die and rotary forging)
Powder metallurgic plant in Austria
Fully integrated special steel producer providing state-of-the-art multi-line rolling mills and the largest rotary forging press and screw press worldwide
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voestalpine Edelstahl GmbH
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Unique service network for special steels Approximately 70 distribution and service sites across all
industrialized regions; roughly 40% of total staff is employed in sales
Global number 1 in service centers focused on tool making Technical advice and customer service
on site support customer focus Approximately 1,000 high performance saws precisely cut
material according to customer specifications “Ordered today – delivered tomorrow” granted for standard
products
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In the special steel sector no other competitor can provide a comparable sales and distribution network incl. stocking, machining, heat treatment and – since recently – coating
voestalpine Edelstahl GmbH
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Specific customer structure Main focus on the automotive, power
generation, oil & gas exploration, machinery construction, consumer goods and aircraft industries
Roughly 100,000 customers across the globe in dedicated niches
Not dependent from single large customers, the largest customer accounts for approximately 3% of total sales
No volume business, average dispatch size is about 70 kg
Number of customersSales per customer
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Sales/Customer
11
voestalpine Edelstahl is focused on medium-sized customers as well as large industrial end-users
voestalpine Edelstahl GmbH
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Long-term growth triggerd by megatrendsMegatrend/Industry sector
Current contribution to total sales
Mid-term trend
Long-term trend
Mobility/AutoTool and component building
~26%
Mobility/AircraftStructural parts, aero engine discs
~9%
Power generationThermal power plants, wind energy, oil & gas exploration
~15%
Consumer goodsElectronics, household appliances, packaging
~12%
Machinery constructionCutting tools, heavy gear boxes, tooling
~21%
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voestalpine Edelstahl has a strong exposure to fast growing industry sectors and is poised to benefit from future trends
voestalpine Edelstahl GmbH
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Well positioned by unique brands voestalpine Edelstahl possesses
globally leading brands with a long-standing tradition in the special steel sector (multi-brand strategy)
Each brand represents an individual performance profile in the market enjoying strong brand loyalty
These brands clearly differentiate the Group from its competitors
Optimizing and developing its brands constitutes a major element in the Company’s values
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R&D secures innovation lead Directed development of products
and processes forms the basis of innovation and competitiveness
New steel grades and alloys as well as process simulation for metal forming and process technology are the main focus in R&D
Fundamental research is carried out in close cooperation with universities and research centers
Expenditure for 2012/13 in m€ ~23
Number of researchers ~105
Number of registered patents and patent applications ~1,028
R&D expenditure in m€
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R&D in figures
14
2011/2012 2012/2013
22
23
voestalpine Edelstahl GmbH
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Shared values built on five principles
1. We focus on the needs of our customers
2. We are empowered professionals
3. We do what we say
4. We are committed for the long term
5. We develop the talents of our employees
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voestalpine Edelstahl GmbH
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Clear differentiation from competition Fully integrated manufacturer of special steels providing production,
distribution and services from a single source
Diversified customer base by industry and region, more than 100,000 customers across the globe, not dependent from single large customers
Comprehensive sales and service network secures global operations and local ties to customers
Market leader in selected and technologically demanding product segments, no mass steel producer
Well-established brands with proven track record generate strong brand loyalty
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Group-wide certified quality management All production companies are certified according to
ISO 9001 quality management system
Additional quality systems respond to specific quality standards of individual customers or industries (e.g. automotive, aircraft etc.)
Each Group company (production and sales) is staffed with a quality manager
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Continous improvement program (CIP) voestalpine Edelstahl employs an established and successful
Continuous Improvement Program (CIP) in all major Group companies
In addition to running projects employees proposed roughly 15,000 new ideas for improvement in the past business year. These suggestions were assessed by expert teams
Proposals for improvements are submitted in four categories: “Quality“, „Safety at work and health”, “Environmental protection”, and „Cost reduction“
Each year the best submissions are rewarded
CIP significantly contributes to sustainable cost reduction, and helps to secure the Company‘s competitiveness
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Close attention to environmental protection Certified environmental management systems according to ISO 14001 are
implemented in all major Group companies
The holding company coordinates strategic focal points in environmental matters and sustainability; observes national, European and global trends (e.g. emissions trading)
The production companies continuously adjust plants and machinery to technical standards and national legislation, keep contact to local authorities and neighbors and implement measures to protect the environment
Environmental responsible managers of all production companies operate in a networked system
Group-wide program improves sustained energy efficiency
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voestalpine Edelstahl GmbH
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Motivated employees make the difference Worldwide about 12,000 employees
in 50 countries on every continent
Close collaboration within the workforce across the Group is the guarantee for customer satisfaction
Group-wide employee survey provides valuations of job satisfaction and allows directed measures in learning and training
Employees with expertise and individual responsibility are prerequisites to meet customer’s needs and distinguish the Group from its competition
Europe (exkl. Austria)
38%
Austria28%
S-America 16%
Asia 11%
N-America 4%
Other 3%
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Workforce by region