DISCOVER YOUR E-POTENTIALCompany presentat ion
Sebastian Weiss – Sales Director
+49 (0) 176 6479 3707
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Company presentation
Agenda
Who we are
What we do
Digital Business Suite
Solutions
▸ Ingenious .net
▸ Ingenious .track
▸ Ingenious .pay
▸ Ingenious .services
Why Ingenious?
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Who we are
Who we are
With more than 50
professionals acting for
companies around the
world
High End SaaS Solutions to discover your e-potential:
Leading edge technology
Deep understanding of the online business
Strong inhouse research & development Team
International footprint
Because of our history, our skills and our knowledge We strive to deliver the Best for the Best -
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Executive Management
Who we are
Christian KleinsorgeCEO
Sebastian WeissSales Director
Eugen BeckerChief Technology Officer
Thomas MautnerSen. Product Manager
Rene Bernebee-SayVP Operations
Anke Reuter-ZeheleinMarketing & Communications
Mario BrockmannVP Sales
Ingenious Technologies is going to be the ultimative E-Business Enabler
for all industries and services on global scale
OUR VISION
Our mission is to enable businesses around the world to combine the New Economy with the Old Economy values to realize their full potential
OUR MISSION
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Selected References
Who we are
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Where we are
Who we are
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Company presentation
Agenda
Who we are
What we do
Digital Business Suite
Solutions
▸ Ingenious .net
▸ Ingenious .track
▸ Ingenious .pay
▸ Ingenious .services
Why Ingenious?
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We develop and operate State-of-the-Art Ad-Technology and Premium Services for you
We develop modular solutions to ensure our power of innovation for you
We are in direct touch with the market drivers to look always a step further
Your goal is our challenge!
What we do
What we do
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▸ Double digit growth for the past decade
▸ Disruptive trends by new technologies
▸ Cloud services
▸ Real-time capabilities
▸ Machine learning
▸ BIG DATA
▸ E-Business is of strategic significance
▸ Enormous dynamic market
The market
What we do
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Company presentation
Agenda
Who we are
What we do
Digital Business Suite
Solutions
▸ Ingenious .net
▸ Ingenious .track
▸ Ingenious .pay
▸ Ingenious .services
Why Ingenious?
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Digital Business Suite
Digital Business Suite
The management and integration of all online marketing channels and disciplines over several platforms are a big challenge for advertisers and agencies. This often leads to inefficiency, low revenue and also to poor ROI.
Insourcing as a major trend for international advertisers.
This will lead into:A high automation level
Transparency
Efficiency
Endless scalability
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Digital Business Suite
Digital Business Suite
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Company presentation
Agenda
Who we are
What we do
Digital Business Suite
Solutions
▸ Ingenious .net
▸ Ingenious .track
▸ Ingenious .pay
▸ Ingenious .services
Why Ingenious?
Ingenious .net
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PARTNERSHIP MANAGEMENTYour own private program/network
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Partnership Management
Ingenious .net
Manage synergies between networks and new budgets for investment
Achieve enormous resource efficiency in partner management
Improve visibility in Google rankings
Consolidate partnerships and networks, manage them from one single platform
Increase the efficiency and minimize your efforts for installation, implementation and support.
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Partnership Management
Ingenious .net
Consolidation, automation and optimization of all online partnerships
Software as a Service solution (SaaS)
White labeling according to your CI
Efficient processes
State-of-the-Art tracking
Comprehensive real-time statistics
Complete data control
Cultivating long-term business relationships with your partners
Your own private program or private network
Organize your processes more efficiently by consolidating your partnerships to focus for what’s important: your partners and your business.
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Advertiser determines who may apply to individual programs
Advertiser determines program, T&C of network and speciic
conditions
Owner of PN (Advertiser)
Multiple Advertisers & PublishersPrivate
Network
Advertiser
Advertiser
Publisher Publisher
Advertiser
Publisher
Advertiser
Publisher Publisher
Contractual relationshipIngenious / Advertiser
T&C T&C T&C
Ingenious .net
International Privat Premium Network
Consolidate all partnerships and networks in a single platform taking into account your individual needs
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Key Benefits
Ingenious .net
Consolidate and automate all partnerships and networks
Your own private program or private network
Comprehensive dashboard to manage and optimize all partnerships
Real-time tracking and reporting functionality
Intelligent tracking switch for session, cookie, post-view and fingerprint
Integrated payment-API
Multilingual
Multi currency
Seamless integration into the Ingenious Business Suite
Ingenious .track
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MULTI CHANNEL TRACKINGMarketing Attribution and Analytics
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Customer Journey analysis viaMulti Channel Tracking
Ingenious .track
Transparent and consistent data storage in order to align sales and budgetary tactics in a targeted fashion
Manage dependencies of brands and subcontractors to create synergies
More control and automation
Profit, conversion or click maximizing
Consolidation of technologies and simplification of management by seamless integration
Ingenious .track: Follow your customers on their customer journey and profit from insights for your business.
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Multi Channel Tracking
Ingenious .track
Capture of all touchpoints
Analysis of reciprocal advertising influence and synergy effects
Generation of a seamless user-journey for every tracked event
Observe common conversion patterns and time intervals
Analyze which advertising methods deliver the initial contact (starter), which catalyze the decision process (influencer) and which carry the user finally to the sale (closer)
Track your users via all marketing channels such as SEA, SEO, affiliate, display, email, social media, mobile etc. Including capture of all important KPIs and real post-view tracking.
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The transparency of the customer journey reveals true performance champions
Customer Journey Analysis
Ingenious .track
SEOMobile
SEA
TV
SEA
Direct
Social
?
Basket
Comparison
Coupon
Display Affiliate
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Attribution models
Ingenious .track
Basket
5% 10% 15% 20% 50%
SEA
DisplayDirect
Affiliate
Attribute commissions according to effi ciency
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Multi Channel Tracking
Ingenious .track
Performance Data from Comparison Portals
User JourneyOtimization of KPIs across all channels
Onsite DatenBounce Rate, Verweildauer
Quality CheckCancellation, Calculation of
Contribution Margin, Cookie-Switch
SEA DataCPC, CTR, CR, ROI
SEO DataCR, Search Volume, Competition, Position
Partnership-MarketingAffiliate, Cooperation with CTR,
CR, ROI
Trends and Seasonalities
Display DatenAIs, CPC, CTR, CR, ROI
Email DataOpenings, Bounces, Clicks, Conversions
Social Media DataCPC, CTR, CR, ROI
Portfolio Optimierung strategischer Gruppen
Ingenious .trackMulti Channel Tracking
Track your users across all marketing channels and capture completely all user journeys
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Key Benefits
Ingenious .track
Modern and flexible Tracking Container technology
Intelligent Tracking-Switch for Session, Cookie, Post-View and Fingerprint
Whitelabel: 1st Party Tracking
Cloud-based Service, also with dedicated Server
Unlimited Scalability
Modern and intuitive User Interface
Easy and quick Implementation and Integration
Transaction-based or performance-oriented pricing
Seamless integration with the Ingenious Product Suite
Ingenious .pay
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PAYMENT & ACCOUNTINGAutomation of all manual payment and accounting processes
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Payment & Billing
Ingenious .pay
More than a payment system
Capture and booking of all transactions
Processing via integrated bank accounts of the Fidor Bank
BaFin certified processing
Consolidate and automate all manual booking and payment processes with Ingenious .pay, the ultimate payment & billing solution.
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Payment & Billing
Ingenious .pay
Disbursement of evaluated transactions on demand according to accountancy standards
Disbursement of commission in real-time or near-time
Implement different rating models directly
Access all historical and current data as well as entries and vouchers at any time via the integrated Billing Journal
Enormous savings in the time and effort required for billing and administration.
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Key Benefits
Ingenious .pay
Consolidation and automation of all manual payment and accounting processes
Payment functionality is part of an integrated european bank account (BaFin certified)
Transaction-based pay out of commissions in near-time
Real-time after upgrading to own B2B bank account
Simple legitimation and extensive fraud protection
Intuitive user interface with direct access to all data and payments
Lifecycle of all transactions from tracking to pay out
Simple and fast implementation and integration
Seamless integration into the Ingenious product suite
Ingenious .services
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SUPPORT & SERVICEProfessional service at its best
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Support and Service
Ingenious .services
Rapid, professional support and consulting
Preparation of migration concepts
Continual innovation and further development of the complete e-Business-Suite Ingenious .BIZ via a separate professional R&D team.
Different service packages, bookable at short notice
As much support as you need
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For all stages of development
Ingenious .services
Self ServiceAll modules in the
Ingenious Technologies
Digital Business Suite
are structured for
autonomous (self-
service) operation.
Service LevelsDirect access to our
experts Daily worldwide
support over the web
and telephone
Managed ServiceOur online experts guide
you or your customers
throughout the entire
product range of Ingenious
Technologies Online
Business Suite in order to
increase income streams
and total revenue.
Service at its best
Technology
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STATE OF THE ART TECHNOLOGYSkill and Expertise
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State-of-the-Art technology
Technology
Infrastructure: cost-efficiency and scalability
Modular Construction - Flexibility via
Interface
Workflows und Processes - Big Data, High
Performance
Your data is important to us!
We reserve the highest possible standards in the observation of data protection according to European law.
The market moves at breathtaking pace so the highest demands are put on technical areas such as flexibility, reliability and scalability. These demands are put on our business too so technology is purposefully at the forefront.
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Development - Skill and expertise
Technology
Use of modern and innovative Open-Source technologies
Implementation of more modern, more agile development
methods like Scrum or Kanban
Modern tools for project-management, communication and error
handling support the high speed and quality of development
Quality assurance is secured via the use of automatic test
procedures and workflows
Our developers and engineers have many years’ experience implementing tracking technologies and billing modules. We apply such knowledge to offer you comprehensive solutions and to use such as the engine of our white-label portfolio.
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Research - Our Drive
Technology
Rapid growth and highly dynamic development in the e-Commerce sector provide us and our customers with new challenges daily. Our R&D department takes on the issues and processes solutions from the initial problem to the final product realization.
Cross-channel with cross-device tracking
Automatic recognition of complex relationships
Self-learning algorithms
Real-time and near-time evaluation
Big data with high performance
Mobile tracking
Data protection standards and precise tracking processes
New approaches to data visualization
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Company presentation
Agenda
Who we are
What we do
Digital Business Suite
Solutions
▸ Ingenious .net
▸ Ingenious .track
▸ Ingenious .pay
▸ Ingenious .services
Why Ingenious?
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Why Ingenious?
Why Ingenious?
Increase sales & profit
Reduce Cost Of Sales
Boost ROI
State-of-the-Art Technology
Collaborate with top e-business
professionals with many years of
market experience
Benefit from knowledge via
international market leading
customer references
„To convert your e-potential into raw cash“
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IngeniousTechnologies it isn‘t only a name
Why Ingenious?
Why Ingenious?
It´s our DNA
Thanks for your attention!
Sebastian Weiss
Sales Director
Tel. +49 (0) 176 6479 3707