COMPANY PRESENTATION NOMEN International Deutschland GmbH
COMPANY PRESENTATION NOMEN International Deutschland GmbH
© NOMEN International Deutschland GmbH
FACT SHEET
NOMEN International Deutschland GmbHAgency for brand name development and consultation
Company Headquarters Gartenstraße 41 D-40479 Düsseldorf Fon: +49 211 577906-0 Fax: +49 211 577906-77 www.nomen.de [email protected]
Management Sybille Kircher Year of foundation 1989
Employees Germany 10 full-time employees
Range of services
Creation • Brand name • Corporate brands • Rebranding • Domain names • Slogans • Key messages • Adaption in other • Moderation of characters brand workshops Evaluation • Focus groups • Language and intercultural • Online testing studies Image analysis • Image analysis • Brand strategies and • Building international hierarchies brand identities • Brand architecture • Brand management • Brand language Design • Logos • Development of corporate identities
NOMEN references on the • 2.300international market
NOMEN BRANDING COMPETENCE
NOMEN Germany is part of the international, owner-managed NOMEN Group based in Paris.
The NOMEN Group includes the following areas of expertise around the creation, care and management of brands.
Employees NOMEN Group more than 80 full-time employees around 150 freelancers and correspondents in 80 countries worldwide
© NOMEN International Deutschland GmbH
COMPANY PRESENTATION NOMEN International Deutschland GmbH
VEHICLES
Clio Small car Renault
Tigra Sports car Opel
Atego Commercial vehicle Mercedes-Benz Trucks
Antos Commercial vehicle Mercedes-Benz Trucks
Yaris Small car Toyota
Verso Minivan Toyota
Auris Compact car Toyota
Touran Compact van Volkswagen
Aygo Small car Toyota
Picanto Small car Kia
Crafter Commercial vehicle Volkswagen Nutzfahrzeuge
Citigo Small car Skoda
Citan Transporter Mercedes-Benz Vans
Marco Polo Activity Recreational vehicle Daimler
Uproc ebike Biketec
Goroc ebike Biketec
Flogo ebike Biketec
Smart fortwo proxy Equipment line smart
Smart fortwo prime Equipment line smart
Twinamic Six-stage dual-clutch transmission smart
Allspace Tiguan 7-seater Volkswagen
Arteon Elegant coupé Volkswagen
Ready to ... Range of services smart
© NOMEN International Deutschland GmbH
COMPANY PRESENTATION NOMEN International Deutschland GmbH
TOURAN
OUR REFERENCESA small selection of our bigger brands
PATROS
GROCERIES/COMMERCE
Chocolé Biscuit sticks DeBeukelaer
Cremefine Light alternative to cream Unilever Bestfoods
Froop Yogurt Molkerei A. Müller
Fructiv Dairy drink Molkerei A. Müller
Korrekt Discount brand Globus department store
Patros Feta cheese Hochland
Smelk Oatdrink Kölln
Crivit Trademark Lidl
Lupilu Trademark Lidl
Frisch-Genuss Cream cheese Géramont Bongrain GmbH
Sanfte Küche Cat food Whiskas
© NOMEN International Deutschland GmbH
COMPANY PRESENTATION NOMEN International Deutschland GmbH
COSMETICS AND FASHION
Baiser volé Perfume Cartier
Attimo Perfume Ferragamo
Miracle Perfume Lancôme
Ultraviolet Perfume Paco Rabanne
Unno Dessous Sara Lee
Mania Perfume Armani
Pure Life Perfume Mexx Cosmopolitan Cosmetics
Fligh High Perfume Mexx Cosmopolitan Cosmetics
Idylle Perfume Guerlain
Belixos Dermatocosmetics Biofrontera AG
Persil Actic Power Liquid detergent Henkel Pharma
Jardin de Vie Perfume Weleda
© NOMEN International Deutschland GmbH
COMPANY PRESENTATION NOMEN International Deutschland GmbH
Jardin de Vie
HIGH TECH
Syneon Chip Tailored control of battery energy Bosch Powertools
neoSense Car display system Bosch Car Multimedia
Nexellent Technology for cross-media
performance measurement Deutsche Post
Vitovalor Fuel cell heating Viessmann
EffiLink IP-based platform Bosch Sicherheitstechnik
Nyon Onboard computer for ebikes Bosch ebike
Purion Onboard computer for ebikes Bosch ebike
Railigent Mobility platform for digital services Siemens Mobility Services
Road Efficiency Efficiency concept for Mercedes-Benz Trucks Daimler AG
© NOMEN International Deutschland GmbH
COMPANY PRESENTATION NOMEN International Deutschland GmbH
EffiLink
EffiLink
COMPANY NAMES
Alantum Joint Venture Alantum Corporation
AmotIQ Logistics consulting/IT solutions
for the automotive industry AmotIQ automotive GmbH
Apontas Collection company Apontas GmbH & Co. KG
Amprion Corporate brand RWE
Comprion Testequipment for smart cards Comprion
Eprimo Energy company RWE
Wincor Nixdorf Provider of IT solutions for
commerce and banks Wincor Nixdorf International
Xperion Corporate group in the field
of high-end composites Xperion GmbH
AviAlliance Company for airport investment
and management
Axivas Dialogue marketing
Axoom IT-Service provider for Industry 4.0 Trumpf
Amadria Park Hotel Group, Croatia
© NOMEN International Deutschland GmbH
COMPANY PRESENTATION NOMEN International Deutschland GmbH
AMPRION
COMMUNICATION AND TECHNOLOGY
Lextra Language course book Cornelsen Verlag
Key Language course book for adults Cornelsen Verlag Amilo Computer Fujitsu Technology Solutions
Fleetsite Digital platform for fleet management Mercedes-Benz
Syngo Software platform for medical devices Siemens Healthcare
Primergy Computer Fujitsu Technology Solutions
Ixo Cordless screwdriver Bosch
Uneo Cordless hammer and drill Bosch
Quigo Leveling crossliner laser Bosch
Plusbrief Individuell Custom branding Deutsche Post
Ambilight Ambient light Flat-TV Philips
Scenatic Accent lighting Trilux GmbH
Geniax Pump system Wilo SE
Tegreon Solar module Stiebel Eltron
Tonero Forklifts Toyota Material Handling
Loxia Photo lens Carl Zeiss
Touit Photo lens Carl Zeiss
Omneo Media network solution Bosch Security Systems
Guard´n Go Security services Bosch Security Systems
Vitovalor Fuel cell heating Viessmann
SmartSelect Service brand Deutsche Post
Truvo DIY location device Bosch
flexo THERM Heat pump Vaillant
Logeo Geo-Lottery Lotto Baden-Würtemberg
AMBILIGHT
COMPANY PRESENTATION NOMEN International Deutschland GmbH
© NOMEN International Deutschland GmbH
INTERNET/APPs
www.up2drive.com Direct business BMW Group
www.xonio.com Mobile portal Xonio GmbH
www.1-2-do.com DIY community Bosch
www.sheego.de Fashion online shop Otto Versand
www.vigozone.de Youth portal AOK Rheinland/Hamburg
www.neocreo.com Portal for textile design Prym
www.scook.de Learning portal Cornelsen
Migo Heating control Vaillant GmbH
BonusBang Couponing app Bosch
vélib Bike rental system
1-2-do.com
COMPANY PRESENTATION NOMEN International Deutschland GmbH
© NOMEN International Deutschland GmbH
Tegris
COMPANY PRESENTATION NOMEN International Deutschland GmbH
© NOMEN International Deutschland GmbH
MEDICAL TECHNOLOGY
Supportan Infusion solution Fresenius
Voluven Starch plasma volume expander Fresenius Kabi
Xive Dental implant system Friadent
Vyoo Immune monitoring SIRS-Lab
Ameluz Medication used to treat actinic keratosis Biofrontera
Tegris System for surgical integration Maquet
Genium Bionic leg prosthesis Otto Bock Healthcare
FX Cordiax Dialyzers Fresenius Medical Care
Intego Treatment unit Sirona
Kenevo Multisensory knee joint Otto Bock Healthcare
Prosedo Locking knee joint Otto Bock Healthcare
Challenger Prosthetic foot for sport Otto Bock Healthcare
Vivatmo Device for asthmatics Bosch Healthcare
ARTIS pheno Angiography system Siemens Healthineers
Terion K2 Prosthetic foot Otto Bock Healthcare
harmony Dialysis machine Fresenius Medical Care
BRAND ARCHITECTURES
Otto Bock Healthcare Name structure for prosthetics and orthoses
Trumpf GmbH & Co. KG Name structure for machine tools
Bosch Thermotechnology GmbH Name structure for HVAC
Deutsche Post Adress GmbH Name structure
AVL List GmbH Name structure for drive systems
Trilux GmbH & Co. KG Name structure for the area of accent lighting
AOK Rheinland/Hamburg Name structure for health insurance
Bosch Security Systems Name structure for safety solutions
Wilo SE Name structure
Martor KG Name structure for safety cutters
Bosch ebike Name structure for ebike drive systems
Hoppecke Batterien GmbH & Co. KG Name structure for energy systems
Siemens Mobility Name structure for services
COMPANY PRESENTATION NOMEN International Deutschland GmbH
© NOMEN International Deutschland GmbH
Sybille Kircher
Brand specialist Sybille Kircher is co-founder of the naming agency NOMEN International Deutschland GmbH based in Düsseldorf. With a degree in Romance Languages, Cultures and Business Studies, she started her marketing career abroad. She has brought enthu-siasm for languages, words and names to the NOMEN group. A special focus of her work is, in addition to her activities as the managing director of the German offices, the development of brand architectures, international name strategies and brand names. Brand names such as
Toyota Yaris, VW Touran, Bosch Ixo and Müller Froop were created under her leader-ship. Sybille Kircher regularly publishes articles and book reviews on the topic of the secret to a successful, strong brand name. She is the editor of „NOMEN News“, and hosts „Brands Live!“, which is a seminar which takes place once a year. She also regu-larly speaks as a guest speaker on the subject of branding.
Press Contact
NOMEN International Deutschland GmbHc/o Martinez-Haas Communication ConsultancyBrigitte Martinez-HaasSpulerweg 10D-42781 HaanTel: +49 2129 377694Fax: +49 2129 [email protected]
COMPANY PRESENTATION NOMEN International Deutschland GmbH
© NOMEN International Deutschland GmbH