start youre-commerce
business
@jordiromero
Jordi Romero
e-commerce
we want to sell stuff online
WHYWHAT
WHEREWHOHOW
WHYWHAT
WHEREWHOHOW
http://www.internetretailer.com/trends/sales/
WHYWHAT
WHEREWHOHOW
existing productsproduct licensesnew productsSELL
WHYWHATWHERE
WHOHOW
the internet
WHYWHAT
WHEREWHOHOW
demand harvestingvs
demand creation
demand harvesting
go after current demand seekerswith or without competition
demand harvesting
go after current demand seekerswith or without competition
SEO/SEM
go.itnig.net/keyword
SEO
SEM
long-term
short-term
SEM
SEMgood to experimentmeasure CTRmeasure Conversion Ratereference CPC
SEO
SEOslow (if done properly)scalablereal competitive advantagevirtually free clicks
demand harvestingvs
demand creation
demand creation
new productslack of customer habit
good luck!
seriously...customer educationsocial mediaoff-line marketingvirality
CACLTV
CAC < LTV
WHYWHAT
WHEREWHOHOW
custom development
BOOM!
WHYWHAT
WHEREWHOHOW
recap
WHYWHATWHEREWHOHOW
moneystuff
internetcustomers
platform
...PROFIT!
b...but...
b...but...how much?!
domain name 8! to 30!
adwords 0! to 500!
shopify ~ 23 ! / month
experiment
company inc ~ 700!
custom dev 2.000! to 20.000!
marketing ~ 2.000 ! / month
grow
YMMVor something completely different
thank you
Jordi Romerofollow @jordiromerofollow @itnig
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