Get ready…
• Identify an upcoming communication situation. Who
do you need to influence to take some sort of action?
Share via chat.
• Work (boss, employees, co-workers, team, investors,
board, executives, etc)
• Personal (child, friend, spouse, significant other, etc.)
• Community (nonprofit, church, school board, etc)
• During presentation, submit questions via chat. We’ll
answer these at the end.
Marriage Tips
Professional Communication Consultant
(and Occasional / Amateur Marriage Expert)
HAVE WIFE, WILL TRAVEL
“Communication is a core
leadership discipline. It's at least
as important as other executive
functions.”~ H. Fred Garcia
Art and science of
inspiring trust and action
(not just reluctant compliance)
Think of a song that you could tap out that would be pretty easy to
guess. What’s the probably someone else could guess it?
• 2.5%
• 5%
• 10%
• 25%
• 50%
• 75%
The Curse of KnowledgeThe better we get
in our field of expertise,
the more unnatural
it becomes for us to
communicate effectively
to people outside that field.
Target Outcome• If you aim for 1-3 goals, you’ll achieve:
1-3
• If you aim for 4-10 goals, you’ll achieve:
1-2
• If you aim for 11-20 goals, you’ll achieve:
0
~ Franklin Covey: The Four Disciplines of Execution
#1 most important
thing you want the
person or audience to
DO or SAY
Up to 3 Objectives
That Define the “How”
• Challenges or
Objections
• Action words
Empathetic Perspective
If there is any one
secret of success, it
lies in the ability to
get the other person's
point of view and see
things from his angle
as well as your own. ~ Henry Ford
1 core
idea/outcome:
1-3-3 Message Map
Up to 3 Key Messages Up to 3 Supporting Elements per Message
1
a)
b)
c)
2
a)
b)
c)
3
a)
b)
c)
1-3-3 Message Map
Up to 3 Key Messages Up to 3 Supporting Elements per Message
1
a)
b)
c)
2
a)
b)
c)
3
a)
b)
c)
1 core
idea/outcome:1-3-3 = Presence & Impact
1-3-3 Message Map
Up to 3 Key Messages Up to 3 Supporting Elements per Message
1. Clear
a)
b)
c)
2. Memorable
a)
b)
c)
3. Quick
a)
b)
c)
1 core
idea/outcome:1-3-3 = Presence & Impact
1-3-3 Message Map
Up to 3 Key Messages Up to 3 Supporting Elements per Message
1. Clear
a) Confidence
b) Brevity
c) Consistency
2. Memorable
a) Life, Liberty, ______
b) Blood, Sweat, _______
c) The Good, The Bad, The ____
3. Quick
a) Organize thoughts on the spot
b) In your head or on paper
c)
1 core
idea/outcome:1-3-3 = Presence & Impact