Good communication does not mean that you have to speak in perfectly formed sentences and paragraphs.
John Kotter
STORIES
1. LiveSTRONG 2. Vintage Running 3. Be True
4. Nike Sportswear 5. World Cup 6. Make Something
7 Nike ACG 8. Icons 9. Billboard Project
COMMUNICATION
STORY
Concept / Creative Direction / Project Management
Global art project engineered to raise awareness and generate funds for the Lance Armstrong Foundation. Twenty one leading artists were commissioned to provide unique pieces of art for a gallery exhibition touring Paris, New York and Miami.
LIVESTRONG
Stages - Fall 2009
Communication
LIVESTRONG
Stages - Spring, 2009
Communication
STORY
Concept / Project Management
To launch Stages, Lance Armstrong led 1,000 cyclists along Sunset Blvd to the Montalban Theater where he took the stage with LAF president, Doug Ulman and Shepard Fairey. Immediaetly following was a performance by Ben Harper.
LIVESTRONG
Stages - Summer, 2009
Communication
STORY
Concept / Project Management
Aligned against the announcement of Stages, artist Shepard Fairey was commissioned to complete a mural and billboard covering the entire the south wall of the Montalban Theater.
LIVESTRONG
LiveSTRONG Collection - Summer, 2009
Communication
STORY
Concept / Project Management
Responding to Lance Armstrongʼs return, an alternate LiveSTRONG Collection was created. Built to connect to a younger audience, the collection was built in collaboration with leading artists and cyclists from across the globe.
VINTAGE RUNNING
Campaign Creative - Fall, 2007
Communication
STORY
Creative Direction / Campaign Management
Ad campaign for launch of Vintage Running line. Campaign direction was built as an homage to the running ads created by Nike in the 1970ʼs. Utilized across all global markets for retail, print and digital applications (print examples detailed).
VINTAGE RUNNING
Campaign Creative - Fall, 2007
Communication
STORY
Creative Direction / Campaign Management
Additional print examples. US ads ran in lifestyle publications (Complex, Nylon, Teen Vogue etc.) as spreads with Vintage Running iron-on t-shirt transfer attached.
VINTAGE RUNNING
Campaign Creative - Fall, 2007
Communication
STORY
Agency Management / Campaign Management
Wildposting examples depicting original and (new) Vintage product. Product is juxtaposed via positioning statements circa 1977 and today.
VINTAGE RUNNING
Oregon Runner - Holiday, 2007
Communication
STORY
Creative Direction / Agency Management / Project Management
Fictitious 1977 running magazine created as media tool and seeding collateral. Creative content also utilized across all global markets to support retail and digital campaigns. Awarded ʻCreativity + Commerce 2008: First Prizeʼ by Print Magazine.
VINTAGE RUNNING
Running To Win - Fall, 2007
Communication
STORY
Concept / Creative Direction / Project Management
Fictitious instructional running series, Running to Win, created for viral digital communication. Set in 1977, Running to Win features unorthodox track coach Rick Hoffman, student Chip, long socks and inappropriately short shorts.
BE TRUE
Campaign Creative - Summer, 2008
Communication
STORY
Concept / Creative Direction / Campaign Management
ʻBe Trueʼ communication for US Nike Dunk campaign. Amplifying the college basketball heritage of the product, the campaign reversed the standard Nike model by celebrating the fan over the athlete.
BE TRUE
OOH - Summer, 2008
Communication
STORY
Campaign Management
Adapted to snipe campaign in New York and billboard campaign in Los Angeles.
BE TRUE
Be True Dunk Zine - Summer, 2008
Communication
STORY
Concept / Creative Direction / Project Management
Six sample spreads from the Be True Dunk zine. A testament to 22 years of sport, culture and teen angst, 100K physical copies were distributed across the US in addition to digital placement on global Nike sites.
BE TRUE
Being True - Summer, 2008
Communication
STORY
Concept / Creative Direction / Project Management
22-photo essay documenting 22 years of American youth. Utilized in print media and gallery exhibitions in NY, LA, Philly, SF. Photographers included; Terry Richardson, Ryan McGinley, Tim Barber, Ari Marcopoulos, Cheryl Dunn and Jamaal Shabazz.
NIKE SPORTSWEAR
Brand Launch - Fall, 2008
Communication
STORY
Campaign Management
Comprehensive launch campaign deploying global brand assets across OOH, print and digital. Mural located on Spring and Lafayette, NYC. Print spread was part of a three-spread impact unit featured in Complex Magazine.
NIKE SPORTSWEAR
Brand Launch - Fall, 2008
Communication
STORY
Campaign Management
Billboard located on Melrose Avenue, Los Angeles. Print spread was part of a three-spread impact unit featured in Antenna Magazine.
NIKE SPORTSWEAR
3X3 - Fall, 2008
Communication
STORY
Concept / Creative Direction / Project Management
Scripted digital series inspired by the Windrunner jacket. Directors included; Chris Robinson (T.I., Nas, Usher, Alicia Keys), Todd James (Crank Yankers) and Adam Weissman (World Tour). Used globally on Nike Sportswear sites.
NIKE SPORTSWEAR
Limited Edition TV - Fall 2008 - Present
Communication
STORY
Concept / Creative Direction / Project Management
Irreverent chat-show hosted by Japanese foreign exchange student. Interviewees selected from entertainment, style, art and sport and include; Pedro Winter, DJ Clark Kent, Darren Romanelli and Eric Elms. Used globally on Nike Sportswear sites.
STORY
Concept / Creative Direction / Project Management
Photo journalism essay by artist C.R. Stecyk III documenting the affect and reach of soccer on the cultures of Greater Los Angeles. Exhibition featuring 72 images opened in LA, SF, Paris and Milan in support of Nikeʼs 2006 World Cup campaign.
WORLD CUP
Futureopolis - Summer 2006
Communication
STORY
Concept / Creative Direction / Project Management
Photo essay also published and distributed globally in association with Arkitip magazine during 2006 World Cup.
WORLD CUP
Futureopolis - Summer 2006
Communication
MAKE SOMETHING
Beautiful Losers Dunks - Summer, 2008
Communication
STORY
Project Management
Collaborated with Nike Footwear to create product celebrating the Beautiful Losers documentary sponsorship. Product was displayed in theaters and workshops across the US then sold on Ebay ($25K) to help fund inner city youth art programs.
MAKE SOMETHING
Workshops - Summer, 2008
Communication
STORY
Concept / Creative Direction / Project Management
Art program for at-risk youth featuring workshops hosted by contemporary artists. 40+ workshops executed, including artists; Ed Templeton, Kaws, Aaron Rose, Mike Mills, Money Mark, Jose Parla. Named ʻYouth Marketing Best of 2008:ʼ by YPulse
NIKE ACG
Campaign Creative - Holiday, 2007
Communication
STORY
Creative Direction / Campaign Management
Sample campaign creative for Nike ACG footwear and apparel line. Positioning was authentic and direct, and featured photography by Boogie. Creative was utilized across the US for all retail, print, OOH and digital communications.
NIKE ACG
Campaign Creative - Holiday, 2007
Communication
STORY
Creative Direction / Copy / Campaign Management
In-market execution depicting Harlem and Philadelphia subway stations.
NIKE ACG
Campaign Creative - Holiday, 2008
Communication
STORY
Creative Direction / Campaign Management
Creative campaign for Nike ACG footwear and apparel line. Utilized across the entire US for all retail, print, OOH and digital. Subway images from Brooklyn and Harlem (featuring campaign photographer Boogie).
NIKE ACG
Community Billboard - Spring, 2008
Communication
STORY
Concept / Creative Direction / Campaign Management
Billboards were created using content generated by high school students through community outreach programs. Students were given cameras and briefed to shoot. Post display, billboards were recycled into book bags and distributed throughout community.
STORY
Concept / Creative Direction / Campaign Management
Examples of 2009 campaign created against the brief of seasonal campaign message ʻThe Strength Inside.ʼ Campaign ran in six regions with the above located in Baltimore and Harlem.
NIKE ACG
Community Billboard - Spring, 2009
Communication
ICONS
(Un) Natural Selection - Fall, 2008
Communication
STORY
Creative Direction / Campaign Management
Creative content for global Air Max 90 Current campaign. Creative is inspired by the hybrid construction of the product and its appropriation of the best elements from other models. Utilized for global retail and digital application.
ICONS
One on 1 - Summer 2008
Communication
STORY
Creative Direction / Campaign Management
Creative content for global Air Force 1 campaign. Creative details hybrid construction of product that shares design cues and influences from prior iconic footwear models. Utilized for global retail and digital application.
STORY
Creative Direction / Project Management
Contemporary art communication statement located in LA above benchmark sneaker store, Undefeated. Curated in collaboration with Aaron Rose, Eddie Cruz and James Bond, content changes seasonally with original art sourced globally.
BILLBOARD PROJECT
Spring, 2004 - Present
Communication
STORY
Creative Direction / Project Management
Billboard Project artists include; Terry Richardson, Dennis Hopper, Kehinde Wiley, Kenneth Anger, Os Gemeos, Neil Liefer, Shawn Mortensen, Robert Williams, Mister Cartoon, Kaws, Mike Mills, Jose Parla, Ashley Macomber and David Rathman.
BILLBOARD PROJECT
February, 2004 - Present
Communication
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