Commercial Radio Killer stats
89%
listen to radio every week for
21hrs
34 million listeners tune into Commercial Radio each week
22% of the time we spend consuming media is devoted to radio listening
22%
IPA Touchpoints 5
90%School run Shopping Working
Radio speaks to people at relevant times
85% 37% 35%
IPA Touchpoints
Share of media consumption
36% of all radio listening is via a Digital platform
RAJAR Dec 13
Radio Friends YouTube
48%
10% 7%
Discover music most often via…
Radio is still the main route for people to discover music
Nielsen Music 360 2012
Radio has the lowest levels of ad avoidance of any medium.Only 18% of all radio ads are hard avoided
+ 52%Radio: the online Multiplier
Radio increases brand browsing by
£1 spent on radio gives a £7.70 return
Radio TV Press Outdoor Online
£7.70 £8.70
£5.80
£2.00
£4.90
Average revenue ROI
Radio: The ROI Multiplier
ADDITIONAL CHARTS
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