1www.comiworld.com
ComiAsia“MySpace for Comics”
An Introduction
June 2007
2www.comiworld.com
Agenda¤ Comics on New Media
¤ Creation of Comics on New Media
¤ Interactive Comics
¤ ComiIdol Singapore – Case Study
¤ Comics Creator
¤ Biz Model
3www.comiworld.com
Comics on New Media
Find out What she is aiming to do at www.comiworld.com
4www.comiworld.com
Viewing ComicsOnline/Mobile
Online – www.comiworld.com
Mobile – downloaded from www.comiworld.com
Forward & Back using
‘phone’ keys’
Send comic to mobile
phone(s)
5www.comiworld.com
User Comic Publishing
Artist creates story & draws
frames
Via digital tablet & PC; or on
paper & scanned
Artist uses PC or online ComiStudio tool
Or via online Comic Creator & library
Comic on website
Comics on Mobile Version
Comic sent to mobile devices
in >130 countries
Can be viewed on PC/mobile
And printed via colour printer
6www.comiworld.com
The MarketDigital Enablers
Mobile penetration, speed, data rates
Devices size, power, storage, screens
Broadband penetration, speed, pricing
ConsumersUser-generated content boom
‘Make & Share’
Monetizing long tail – niche & obscure
Hunger for fresh new content
China & Asia first90% foreign comics, Govt invest (‘06)
200 uni’s with comic/animation majors
>500m mobile, >80m Broadband (‘07)
Mobile content $1.3bn (‘05)
ComicsJapan - 10% of GDP, 150% mobile growth
Inspiring artists in CN, FR, KR etc.
Lines blurring with animation & games
Tiny artist % ‘make it’ – publishing costs
Digital media enables aspiring artists to publish profitablyHuge growth in user-created content & digital comic market
7www.comiworld.com
Our VisionBy bringing together….
Independent Comic Artists + Passionate Fans
Publishing Tools + Demand for New Content
Interactive Contests + TV, Mobile & Web Platforms
ComiAsia is the….
“The MySpace for Comics”
8www.comiworld.com
“ComiIdol Singapore”Case Study
¤ Contest to find “Best Digital Artists in Singapore”
¤ Feb to Apr 2007 - Sponsored by HP & MDA
¤ Promoted at shopping malls, McDonalds (121 plasmas), bluetooth marketing, website & schools/universities/public workshops
¤ Exceeded expectations - 300 new artwork entries; 37 schools; 33,000 votes; 20,000 page loads/day peak; 15,000 new members registered; and international media (inc. mobile & comic press)
¤ Take learning, expertise and model into China & other countries – directly or indirectly (franchised) and delivered via partners
9www.comiworld.com
ComiIdol Singapore
10www.comiworld.com
Comic Creator
11www.comiworld.com
Biz Model¤ Advertising Base
o Web
o Comics
o Contest Sponsorship
¤ Sale of Premium Content
o Per download/ subscription
12www.comiworld.com
Interactive Comics
¤ Revolutionary Interactive Mobile Comics available in both Mobile and Internet.
¤ Users to participate in the storyline or play games that are related to the comics character.
¤ Users can SMS to vote for the next decision by comics’ character.
13www.comiworld.com
Brand + User-GeneratedContent ‘mash-ups’¤ Users create new comic focused around specific
Brand/products
¤ Users provided with branded “Comic Creator” and library - can edit and add their own content to create new comics
¤ Great for new viral ‘word of mouth’ campaign, or compliment existing (multi-media) – youth focused
Online Comic Creator – tailored to client/brand
14www.comiworld.com
Branded ComicsOnline & Mobile
¤ Opportunity to brand online & mobile comics
¤ First and last comic panels for short strips or every 4-8th panel for longer stories - “Brought by [brand]”
¤ Select All; By Genre (Action, Horror, Fantasy, Humour, Romance & Interactive); Language (Malay, English or Chinese); User-generated and/or Branded
15www.comiworld.com
ComiWorldSite Sponsorship
¤ Prominent site banners
¤ Button (120x60); Skyscraper (120x400); Mini-Skyscraper (120x200); Classic (468x60)
¤ WAP banners
Mini-Skyscraper
Classic Banner
16www.comiworld.com
Thank you : )
17www.comiworld.com
5 Pronged Strategy¤ ComiWorld
o Our “shopfront” - New social web/wap site developmento www.comiworld.com launch & rebranding – July ‘07
¤ ComiStudioo Authoring tool - creation of online & mobile comics o Rich multi-media, interactive comics tool R&D – ’07/’08
¤ ComiIdolo Identify & promote new talent. Acquire contento SG (Feb) with HP. China “ComiIdol” (Aug/Sept)
¤ ComiTVo Broadcast rights in GuangDong Province – Q3 ‘07o Youth format magazine – extend to rest of China/Sg
¤ ComiBrandso Acquire mobile rights for major Manga brandso Innovative interactive comics (user decides outcome) – May ‘07
Focus shifts to mobile transactionsand aggressive China launch in July
18www.comiworld.com
Business Model - Summary
¤ Predominately Advertising based (see Annex):o Online comic creator – mashup with brands/campaigns
o Mobile advertising – in mobile comics
o Comics created around brands – supporting campaigns
o Contextual advertising – web & wap site
o Banner advertising – web & wap site
o ComiIdol contest sponsorship – China & international
o ComiTV sponsorship / product placement - co-production costs
o Advertising revenues shared with most prolific artists
¤ Premium paid-for services:o Download/purchase of premium (sought-after) online/mobile comics
o Weekly or monthly mobile comic subscriptions – by artist or genre
o Enhanced community site functionality
o Sale of comic-related merchandise - T shirts, mugs, greeting cards?
Recommended