WHAT ARE PRIMARY COLORS?
Red Blue Yellow Can’t be created by other mixtures of colors
WHAT ARE SECONDARY?
PRIMARY + PRIMARY = SECONDARY Red + Yellow = Orange
Red + Blue = Purple
Blue + Yellow = Green
TERTIARY COLORSSecondary + Primary= Tertiary
Red + PurpleRed + OrangeOrange + YellowYellow + GreenGreen + BlueBlue + Purple
WHAT ARE COMPLEMENTARY COLORS?
Purple Red Orange Yellow Green Blue Opposite colors on the color wheel usually
work together on a color scheme
WHAT IS A COLOR WHEEL?
Between every two primary colors is a secondary color
PIGMENTS
PRIMARY PIGMENTSCyanMagentaYellowDifferent from primary colors
WHAT IS A SPECTRUM? A condition that is not limited to a specific
set of values Are always formed when a rainbow is formed
WHAT IS A RAINBOW?
Hung up water in the air Split up different colors caused by
wavelength
HOW DOES IT FORM?
Formed by sunlight shines through rain
WHAT IS WAVELENGTH? The distance between repeating units of a
propagating wave of a given frequency
HOW DO WE SEE COLORS? Eye is like a camera with lens to produce an
image It consists of 3 cones and 1 rod
WHAT IS COLOR PRINTING?
Process when printers produce a full colored image.
HOW DO THINGS GET THEIR COLOR?
By selective absorption and transmission
HOW DID ANCIENT EGYPTIANS OBTAIN COLORS?
Color Material Made From
Black Charcoal
White Powdered Limestone
Red Ochre
Yellow Iron Oxide
Blue Copper
Green Malachite
FACTS Color increases product acceptance by up to
80 percent.
Color improves readership as much as 40 percent.
Color increases understanding by 73 percent.
FACTS Color advertisements are read up to 42
percent more than similar advertisements in black and white.
Did you know that color accelerates learning from 55 to 78 percent?
Color can be up to 85 percent of the reason people decide to buy.
THANKS