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Page 1: Color theory

Color Theory

Page 2: Color theory

Primary Colors

Red Blue

Yellow

Page 3: Color theory

Secondary Colors

Green

Orange

Purple

Page 4: Color theory

Tertiary Colors

Created by mixing primary and

secondary colors

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Warm Colors

Cool ColorsGive an impression of

calm and create a soothing impression.

Vivid and energetic and tend to advance in space.

White, black and gray are considered to be neutral.

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TintAdding white to a pure hue

ShadeAdding black to a pure hue

ToneAdding gray to a pure hue

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Complementary

Colors that are opposite each other on the color wheel.

Tip: Complementary colors are bad for text

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Analogous

Colors that are next to each other on the color wheel.

Tip: The third color is used as an accent.

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Triadic

Colors that are evenly spaced on the color wheel.

Tip: Use extra two colors for accents.

Page 10: Color theory

Split-Complem

entary

A base color and two colors adjacent to the base color.

Tip: Good choice for beginners.

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Rectangle

Four colors arranged into two complementary pairs.

Tip: Pay attention to warm and cool colors

in your design.

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Square

Four colors spaced evenly around the color wheel.

Tip: Pay attention to warm and cool colors

in your design.

Page 13: Color theory

Click any color