About us• Since 2065 B.S.
• Registered Agency for Major Publications.
• Delivering quality output is our passion.
HOW WE WORK• Client wise work division.
• Product wise work division.
• Understands Customer requirement than we
manipulate.
OUR STRENGTH • Market research.
• Qualitative, Creative &
Innovative.
• Deliver in time.
Annual Promotional Campaign for
How dowe get about
it ???
COLOR
BRANDING
What is Color branding???It is a process of creating a strong
brand identity through its color.
• Color increase brand recognition by up to 80%.• Color increase the memory.• Ads in color are read up to 42% more often than the
same ads in black and white• It cost less than you think.
Why is Color branding Important???
One Best example
Coca-Cola in 1890
Coca-Cola after color branding
List of company having strong color branding• NCELL • Standard Chartered Bank
• HSBC Bank• AXIS Bank
How we will play CB’s color?
Primary Color: Green(For the customer)
Secondary Color: Orange
(For the bank)
• Growth• Wealth• Profit• Eco
friendly• Nature• Success• Trust• Reliable
Orange means friendly
Orange for Bank Green for Customer
Green Means
FOR
Color code in different color mode
CMYK COLOR MODEFOR ORANGE C: 0 M: 70% Y: 100% K: 0 RGB COLOR MODE R: 243 G: 112 B: 33Spot ColorPantone 158C
On Orange ColorCMYK COLOR MODEFOR GREEN C: 100% M: 0 Y: 100% K: 0 RGB COLOR MODE R: 0 G: 166 B: 81Spot ColorPantone 7739C
On Green Color
Through Print media
Teaser Print Ad
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Teaser Jingle
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Teaser TVC
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Creates curiosity, what is green and
orange???
CORPORATE ADVERTISEMENT Corporate Print Ad will create a link between teaser
Ad, Jingle and TVC
Regional Print AD
Advertisement through Radio
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aG5b'O{ /Fu ;]Gr'/Lsf] ljZjf;
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JINGLE OPT – 1 (Up to 60 sec.)
Home /Auto Loan Jingle
cfkm\g} Pp6f 3/ cfkm\g} Pp6f sf//dfOnf] v'zL kfl/jfl/s ;+;f/k"/f ug{ oL OR5f ;]~r'/L 5Fb}5;DaGw ;]~r'/Lsf] c6"6 aGb}5
V/O: xf]d nf]g, c6f] nf]g ;a} ;lhn} k|fKt ug{ ;Demg'xf];\
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JINGLE OPT – 2 (Up to 30 sec.)
Advertisement through Television
;a} b[Zo Black and White df x'G5, Except Color Strip and its effect. b[Zo !Pp6f JolQmn] cfˆgf] k;{ vNtLaf6 lgsfN5 / vfnL k;{ b]lvG5 To;} a]nf To;df Green / Orange Colour sf] /]vfn] cfP/ 5'G5 . k;{af6 ;]~r'/L a}+ssf] sf8{ lgsfN5 . clg d':s'/fpF5 .b[Zo @Pp6f 3/df cfdfn] cfˆgf] aRrf v]ln/x]sf] x]l//xG5 . NoxL a]nf Green / Orange Colour sf] /]vf cfP/ aRrfsf] 6fpsf]df Graduation Hat aG5 / cfdf aRrfnfO{ x]b}{ d':s'/fpFl5g\ . o;df gf/L art / Education Loan Carry x'G5 . b[Zo #j[4 bDktL cfgGb eP/ 3/df a;]sf] b[Zo . To; b[Zodf j[4 dlxnf s';L{df al;/x]sf] / k5f8Laf6 j[4 a'9fn] dlxnfsf] s'ddf xft /fVbf Green / Orange Colour sf] /]vf cfP/ xf/ aG5 / j[4 bDklt d':s'/fpF5g\ . o;df h]i7 gful/s art / Gold Loan Carry x'G5 .b[Zo $Pshgf sd{rf/L clkm; hfgsf] nflu Bus stop df uf8L s'/L/x]sf] x'G5 . Green / Orange Colour sf] /]vf cfP/ uf8L aG5 / To;kl5 sd{rf/L ToxL uf8Ldf r9\5 / sd{rf/L d':s'/fpF5 . o;df sd{rf/L art / Auto Loan carry x'G5 .
b[Zo %Pp6f Family v'Nnf 7fpFdf lx8\b} hfFbf Green / Orange Colour sf] /]vf cuf8L cfP/ 3/ aG5 . ;a} hgf v'zL x'G5g\ / 3/ leq k:5g\ . o;df Home Loan carry x'G5 .b[Zo ^Pp6f ;fdfGo Jofkf/L cfˆgf] clkm;df a;L/x]sf] x'G5 To;}a]nf Green / orange Colour sf] /]vf cfP/ p;sf] clkm; leq l55{, To;}a]nf p;sf] Jofkf/ a9]sf] b]lvG5 / Jofkf/L d':s'/fpF5 . o;df Business Loan carry x'G5 .b[Zo &Green / Orange Colour sf] /]vf cfP/ ;]~r'/L a}+ssf]] nf]uf] aG5 .
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Advertisement through WEB• In Nepal Internet users grow by 54% within
1 year of time period.• Total Internet user 3.59 Million compare to
2.45 Million of last year.• 100% plus growth in wireless internet users.
Advertisement through OWN URL
BRANCH BILL BOARDS
Horizontal Layout
Vertical Layout
EXPO PARTICIPATION
. RIGHT TIME . RIGHT
PLACE . RIGHT PERSON
Color Follow-up
Regional Follow up
THEATER ADVERTISEMENT
SMS MARKETING
100 million advertising SMS sent out every
month in Europe alone.
21 Million Mobile User in Nepal.
EMI CALCULATOR APPS
Features:• Regular Mobile
Ads• Share Bouncer• Database
Storage• Exchange Rate• Cash
Denomination
STATIONARY ITEMS
BAG
PEN HOLDER
MUG / CUP
WALL CLOCK
PIGGY BANK
PEN DRIVE / KEY RING / PEN
SPECIAL COLOR PRODUCTS
Platinum Green Saving
Classic Orange Saving
How it will go• Special Day once in a
week.• Special dress code for
staffs.• Backed by Print Ad,
TVC & Jingle.
CSR Activities
CENTURY CARE MARATHON
What is Century CARE Marathon• Tie up programme with NGO/INGO and any
well known personality for social responsibility.• Through this programme deprived sector like
street children or flood victims will be benefited.
How it will go• Press coverage for the
programme.• Print Ad and TVC For the
event.• Regional Based Marathon.
Benefits from the Century CARE Marathon• Market buzz about Century Bank.• A Part of CSR Activity.• Direct Interact with costumers.
Other CSR Activities• Study materials distribution: Computer,
Copy, Pen etc.• Local bus park branding of outside the
valley.• Century Chautara.
DISCUSSION TIME
Other competitor brand
Presented by:
Media & Events Pvt. Ltd.New Baneshwor, Kathmandu, NepalTel: +977-1-4464857E-mail: [email protected], Web: www.mindworksme.com