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Collier CountyCollier CountyTourism ResearchTourism Research

Presented to:Presented to:The Collier County Board of County CommissionersThe Collier County Board of County Commissioners

By:By:Research Data Services, Inc.Research Data Services, Inc.

January 30, 2006January 30, 2006

2005 Economic Impact2005 Economic Impact


Visitor OriginsVisitor Origins 2005 Visitors2005 Visitors

First First QuarterQuarter

Second Second QuarterQuarter

Third Third QuarterQuarter

Fourth Fourth QuarterQuarter

20042004 20052005 20042004 20052005 20042004 20052005 20042004 20052005

FLFL 24.2%24.2% 24.0%24.0% 41.0%41.0% 43.5%43.5% 54.9%54.9% 51.1%51.1% 41.7%41.7% 42.1%42.1%

SESE 8.08.0 7.47.4 8.08.0 7.97.9 8.18.1 7.77.7 8.08.0 8.78.7

NENE 28.028.0 27.127.1 16.016.0 14.414.4 8.58.5 9.69.6 14.714.7 14.214.2

MWMW 23.923.9 24.424.4 18.218.2 17.217.2 10.010.0 11.011.0 16.116.1 15.215.2

CNCNDD

3.53.5 3.33.3 1.91.9 2.12.1 0.80.8 1.01.0 2.12.1 2.42.4

EUREUR 7.97.9 10.310.3 10.610.6 10.910.9 9.79.7 11.911.9 11.611.6 11.811.8

OPPOPP 4.54.5 3.53.5 4.34.3 4.04.0 8.08.0 7.77.7 5.85.8 5.65.6


United State RegionsUnited State RegionsUnited State RegionsUnited State Regions

WA

OR

CA

NV

ID

UT

AZ

MT

WY

CO

TX

OK

KS

NE

ND

SD

AK

HI

FL

AR

MN

IA

MO

IL

WIMI

IN

OH

ME

VTNH

MANY

PA DEMD

NJ

VAWV

KY

TN

LA

MS ALGA

SC

NC

NM

Midwest

Northeast

Southeast

Florida

OpportunityMarkets(Exploratory)


Occupancy Occupancy 2005 Annual2005 Annual

Survey Base:Survey Base: Estimated 8,607 roomsEstimated 8,607 rooms

20042004 20052005 Pt.Pt.

Jan. Jan. 70.2% 73.1% +2.9+2.9Feb.Feb. 92.2 91.1 -1.1-1.1Mar.Mar. 92.0 92.6 +0.6+0.6Apr.Apr. 83.5 80.7 -2.8-2.8MayMay 75.7 73.8 -1.9-1.9Jun.Jun. 65.0 65.8 +0.8+0.8Jul.Jul. 63.3 64.0 +0.7+0.7Aug.Aug. 70.5 48.8 -21.7-21.7Sep.Sep. 54.3 45.0 -9.3-9.3Oct.Oct. 62.5 48.6 -13.9-13.9Nov.Nov. 68.9 67.6 -1.3-1.3Dec.Dec. 67.0 65.3 -1.7-1.7


Average Daily Room Average Daily Room RateRate

2005 Annual2005 Annual

Survey Base: Estimated 8,607 Estimated 8,607 roomsrooms

20042004 20052005 %%

Jan. Jan. $152.4 $164.5 +7.9+7.9Feb.Feb. 210.6 213.9 +1.6+1.6Mar.Mar. 217.6 240.4 +10.5+10.5Apr.Apr. 188.7 191.9 +1.7+1.7MayMay 147.4 152.3 +3.3+3.3Jun.Jun. 109.8 121.5 +10.7+10.7Jul.Jul. 103.2 107.9 +4.6+4.6Aug.Aug. 105.1 96.0 -8.7-8.7Sep.Sep. 90.9 94.8 +4.3+4.3Oct.Oct. 98.8 108.8 +10.1+10.1Nov.Nov. 108.9 117.5 +7.9+7.9Dec.Dec. 147.6 151.8 +2.8+2.8


Number of VisitorsNumber of Visitors 2005 Estimates2005 Estimates

20052005 % %

Quarter 1Quarter 1 524,998 524,998 +3.2+3.2

Quarter 2Quarter 2 337,806 337,806 +1.8+1.8

Quarter 3Quarter 3 242,581242,581 -9.1-9.1

Quarter 4Quarter 4 310,390310,390 -8.8-8.8

AnnualAnnual1,415,7751,415,775 -2.2-2.2


20052005 % %

ExpendituresExpenditures 2005 Estimates2005 Estimates

Quarter 1Quarter 1 $280,778,883 $280,778,883 +12.4+12.4

Quarter 2Quarter 2 195,490,545 195,490,545 +5.4+5.4

Quarter 3Quarter 3 92,163,415 92,163,415 -6.6-6.6

Quarter 4Quarter 4 144,935,745 144,935,745 -1.6-1.6

AnnualAnnual $713,368,588$713,368,588 +4.7+4.7


20042004 20052005

Quarter 1Quarter 1 $372,442,550 $372,442,550 $418,641,315 $418,641,315

Quarter 2Quarter 2 276,538,214 276,538,214 291,476,403 291,476,403

Quarter 3Quarter 3 147,180,786 147,180,786 137,415,652 137,415,652

Quarter 4Quarter 4 219,564,167 219,564,167 216,099,196216,099,196

AnnualAnnual$1,015,725,717 $1,015,725,717 $1,063,632,566$1,063,632,566

Impacts of TourismImpacts of Tourism2005 Estimates2005 Estimates

Direct & Induced Direct & Induced


Purpose of TripPurpose of Trip (%) (%)2005 Visitors2005 Visitors

FirstFirstQuarterQuarter

SecondSecond QuarterQuarter

ThirdThird QuarterQuarter

FourthFourth QuarterQuarter

‘‘0404 ‘‘0505 ‘‘0404 ‘‘0505 ‘‘0404 ‘‘0505 ‘‘0404 ‘‘0505

LeisureLeisure 76.076.0 71.771.7 71.371.3 70.470.4 68.568.5 69.769.7 66.366.3 65.965.9

BusinesBusines

ss15.615.6 18.518.5 20.820.8 20.520.5 24.024.0 23.723.7 22.022.0 25.125.1

MeetingMeeting

ss8.48.4 9.89.8 7.97.9 9.19.1 7.57.5 6.66.6 11.711.7 9.09.0


43.750.9 54.4 56.2

41.8 34.0 29.2

14.615.215.114.5

30.4

0

10

20

30

40

50

60

70

80

90

100

Out-of-State Floridian Canadian European

Worse Same Better

%

Management BarometerManagement BarometerReservation Outlook for First Quarter 2006


53.7 57.8

35.2 35.5

11.16.70

102030405060708090

100

Leisure Business

Less Same More

%

Management BarometerManagement BarometerExpectations for First Quarter 2006Expectations for First Quarter 2006
