Collaborative Business Collaborative Business for Local Sustainable for Local Sustainable
MeatsMeats
Slav Heller St. Paul, AB
November 2012
Dear Reader,
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Thank you
Slav
If you are a livestock or poultry farmer and you want to mind your own to mind your own
businessbusiness you have two basic options
Option 1: Stay in the commodity businesscommodity business and wait
for good times to happen
Bank Bank loansloans
Option 2: Become a direct direct marketermarketer and possibly a
processorprocessor of your own meats
This is certainly a valid pathvalid path but not for everyone
But I don’t have all these business skills, talents or knowledge
What can I do?
I want to be just a producer but
don’t want to be in the
commodity business
If you don’t want sell a don’t want sell a commoditycommodity and you don’t want don’t want
to sell your own meatsto sell your own meats you have no option but to learn and
make a strong effort and look for opportunities through
cooperation cooperation with other people and
organizationsWhat can we do?
What can we do?
Is cooperation Is cooperation easy? easy? Where there are
six cooks, there is nothing to eat
There is a Polish proverb
When you hear:
cooperationcooperation what comes to your mind?
Traditional producer co-ops
New Generation Co-ops
CooperationCooperation means much more than that and can take
many forms
Horizontal structuresHorizontal structuresCooperatingCooperating with other farmers
CooperationCooperation occurs at two directionsoccurs at two directions
Vertical structuresVertical structures
CooperatingCooperating with meat processors, distributors, retailers, chefs, etc.
Meat supply chainMeat supply chain
Farmers
Slaughter
Meat cutting
Processed meats
Urban retailers
Distributors
Consumers
Food service