Collaboration in the CloudHow cross-boundary collaboration is transforming business

Sander Duivestein

Times of Opportunity - Survival and InnovationImportance of Collaboration – New Nature of the Firm

Cloud and Collaboration - Natural Fit

Times of Opportunity

5000 BC

PRESENT

“He who controls the present, controls the past. He who controls the past, controls the future.” George Orwell | 1984

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Religion Kingdom Companies

Hunter-Gatherer Agri-Cultural Industrial Knowledge

2.500.000 60.000 1800 1960

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“Every few hundred years in Western history there occurs a sharp transformation. Within a few short decades, society rearranges itself; its worldview, its basic values, its social and political structures, its arts, its key institutions. Fifty years later there is a new world… We are currently living

through such a transformation”Peter F. Drucker |Post Capitalist Society

“This is a once-in-a-lifetime economic crisis [...] If you stop and think about, 1837, '73, '29, 2008, it's almost exactly a whole lifetime between each of the major economic difficulties that we face.”

Steve Balmer

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Kondratiev Waves

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Steam EngineCotton

RailwaySteel

ElectricityChemistry

PetrochemicalsAutomobiles

InformationTechnology

1800 1850 1900 1950 1990

2009

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“We might already be beyond the age of speed, by moving into the age of real-time”

Ivan Illich

“From atoms to bits”

“It is not a recession, but a transition.”

Barack Obama

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New Nature of the Firm

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most

adaptable to change.”Charles Darwin

“Networking has been a key to

evolution since this universe first flared

into existence.”Howard Bloom | Global Brain

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Changing Shape of Society

New Nature of the Firm

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Value Chain 2.0

Cloud and Collaboration

“Markets are conversations” Cluetrain Manifest

“Classic economic theory, based as it is on an inadequate theory of human motivation, could be revolutionized by

accepting the reality of higher human needs, including the impulse to self actualization and

the love for the highest values.”Abraham Maslow

“Crowdsourcing becomes key”

“I think when people talk about cloud computing they're talking about taking some stuff, putting it outside the

firewall, and perhaps putting it on servers that are also shared--or storage systems--that are also shared, perhaps

with other companies that they know nothing about.”Steve Balmer

“Free is the new business model”Chris Anderson

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Times of Opportunity - Survival and InnovationImportance of Collaboration – New Nature of the Firm

Cloud and Collaboration - Natural Fit

“The purpose is to bring about a higher level of consciousness about our planet and the imminent danger and opportunity we face because of the radical transformation in the relationship between human beings and the Earth.”

Al Gorehttp://flickr.com/photos/ 12481400@N00/1442893185

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Collaboration in the CloudHow cross-boundary collaboration is transforming business

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