Download pdf - Cofunds 2010

Transcript
Page 1: Cofunds 2010
Page 2: Cofunds 2010

Cofunds is the UK’s largest independent investment platform

Page 3: Cofunds 2010

Customers asked ‘Why does nancial

services have to be so complicated’?

fi

Page 4: Cofunds 2010

We agreed.

Page 5: Cofunds 2010

Cofunds depend on digital for transactions and customer service.

Page 6: Cofunds 2010

Our aim:Make Cofunds so simple and intuitive that

it leads to genuine brand advocacy.

Page 7: Cofunds 2010

We spent time learning how Cofunds works.

Page 8: Cofunds 2010

We researched how Cofunds customers use the platform.

Page 9: Cofunds 2010

Then we designed the information architecture

around user journeys

Page 10: Cofunds 2010

Taking it from this:

Page 11: Cofunds 2010

To this:

Page 12: Cofunds 2010

Useful, Beautiful, Digital.


Recommended