- 1. Track: Marketing Thought Leaders@kyleplacy
#CNX14#CNX14Trends Transforming ConsumerCommunicationKyle Lacy,
Director of Global ContentSalesforce ExactTarget Marketing
Cloud
2. Track: Marketing Thought Leaders@kyleplacy #CNX14@kyleplacy
3. Track: Marketing Thought Leaders@kyleplacy #CNX14Whats
Next?@kyleplacy 4. Track: Marketing Thought Leaders@kyleplacy
#CNX14Click the center icon >>>>>and browse for the
image you wantto insert.IF IMAGE INSERTS IN FRONT OFFOOTER,Right
click on the image andSelect Arrange/Send to Back 5. Track:
Marketing Thought Leaders@kyleplacy #CNX14Whats Next?@kyleplacy 6.
Track: Marketing Thought Leaders@kyleplacy #CNX14Whats
Now?@kyleplacy 7. Track: Marketing Thought Leaders@kyleplacy
#CNX14@@kykleylpelpalcaycy #ETFOM 8. Track: Marketing Thought
Leaders@kyleplacy #CNX14@@kykleylpelpalcaycy #ETFOM 9. Track:
Marketing Thought Leaders@kyleplacy #CNX14 10. Track: Marketing
Thought Leaders@kyleplacy #CNX14 11. Track: Marketing Thought
Leaders@kyleplacy #CNX14 12. Track: Marketing Thought
Leaders@kyleplacy #CNX14 13. Track: Marketing Thought
Leaders@kyleplacy #CNX14 14. Track: Marketing Thought
Leaders@kyleplacy #CNX14 15. Track: Marketing Thought
Leaders@kyleplacy #CNX14 16. Track: Marketing Thought
Leaders@kyleplacy #CNX14 17. Track: Marketing Thought
Leaders@kyleplacy #CNX14 18. Track: Marketing Thought
Leaders@kyleplacy #CNX14 19. Track: Marketing Thought
Leaders@kyleplacy #CNX14 20. Track: Marketing Thought
Leaders@kyleplacy #CNX14one.MomentsMatter 21. Track: Marketing
Thought Leaders@kyleplacy #CNX14 22. Track: Marketing Thought
Leaders@kyleplacy #CNX14two.ConnectedConsumer@kyleplacy 23. Track:
Marketing Thought Leaders@kyleplacy
#CNX1470605040302010052.256.432.7
33.119.650.943.564.646.924.762.2Australia Canada China Japan UK
USA56.4Mobile Penetration Rate (Total Population) 24. Track:
Marketing Thought Leaders@kyleplacy #CNX14Smartphone massivegrowth
potential withonly 30% of total market.Mary Meekers 2014 Internet
Trends Report 25. Track: Marketing Thought Leaders@kyleplacy
#CNX14Activities Used on Smartphone (Financial and
Banking)605040302010050.756.541.7 42.135.229.7
29.648.459.552.342Australia Canada China Germany UK USA53.320122013
26. Track: Marketing Thought Leaders@kyleplacy #CNX14The
connectedconsumer isconstant. 27. Track: Marketing Thought
Leaders@kyleplacy #CNX14@kyleplacy 28. Track: Marketing Thought
Leaders@kyleplacy #CNX1442% of US consumerspurchased a product
ontheir mobile phone (2013).Googles Our Mobile Planet Report 29.
Track: Marketing Thought Leaders@kyleplacy #CNX1483% of US
consumersresearch products whilein-store on their
mobilephone.Googles Our Mobile Planet Report 30. Track: Marketing
Thought Leaders@kyleplacy #CNX14 31. Track: Marketing Thought
Leaders@kyleplacy #CNX14three.The AmazonEffect/Affect@kyleplacy 32.
Track: Marketing Thought Leaders@kyleplacy #CNX14three.The
AmazonEffect/Affect@kyleplacyeCommerce 33. Track: Marketing Thought
Leaders@kyleplacy #CNX14@kyleplacy 34. Track: Marketing Thought
Leaders@kyleplacy #CNX14@kyleplacy 35. Track: Marketing Thought
Leaders@kyleplacy #CNX14@kyleplacy via ben-evans.com 36. Track:
Marketing Thought Leaders@kyleplacy #CNX14@kyleplacy via
ben-evans.com 37. Track: Marketing Thought Leaders@kyleplacy
#CNX14@kyleplacyvia ben-evans.com 38. Track: Marketing Thought
Leaders@kyleplacy #CNX14@kyleplacyvia ben-evans.com 39. Track:
Marketing Thought Leaders@kyleplacy
#CNX14@@kykleylpelpalcaycy#m#EixTwFeOstM14 40. Track: Marketing
Thought Leaders@kyleplacy #CNX14 41. Track: Marketing Thought
Leaders@kyleplacy #CNX14@kyleplacyvia ben-evans.com 42. Track:
Marketing Thought Leaders@kyleplacy #CNX14 43. Track: Marketing
Thought Leaders@kyleplacy #CNX14four.@kyleplacyBrandPersonalization
44. Track: Marketing Thought Leaders@kyleplacy #CNX1412-25%
increase in sales ifthe transactional messageincludes
personalizedproduct recommendations.Salesforce ExactTarget
Marketing Cloud@kyleplacy 45. Track: Marketing Thought
Leaders@kyleplacy #CNX14 46. Track: Marketing Thought
Leaders@kyleplacy #CNX14 47. Track: Marketing Thought
Leaders@kyleplacy #CNX14@kyleplacy 48. Track: Marketing Thought
Leaders@kyleplacy #CNX14@kyleplacy 49. Track: Marketing Thought
Leaders@kyleplacy #CNX14@kyleplacy 50. Track: Marketing Thought
Leaders@kyleplacy #CNX14@kyleplacy #CNX14five.CollaborativeEconomy
51. Track: Marketing Thought Leaders@kyleplacy #CNX14An economic
model wherecreation, ownership and accessare shared between people
andcorporations. 52. Track: Marketing Thought Leaders@kyleplacy
#CNX14#CNX14 53. Track: Marketing Thought Leaders@kyleplacy #CNX14
54. Track: Marketing Thought Leaders@kyleplacy #CNX14 55. Track:
Marketing Thought Leaders@kyleplacy #CNX14 56. Track: Marketing
Thought Leaders@kyleplacy #CNX14 57. Track: Marketing Thought
Leaders@kyleplacy #CNX14@kyleplacy@kyleplacy #mixwest14 58. Track:
Marketing Thought Leaders@kyleplacy #CNX14@kyleplacy@kyleplacy
#mixwest14 59. Track: Marketing Thought Leaders@kyleplacy #CNX14
60. Track: Marketing Thought Leaders@kyleplacy #CNX14 61. Track:
Marketing Thought Leaders@kyleplacy #CNX14 62. Track: Marketing
Thought Leaders@kyleplacy #CNX14 63. Track: Marketing Thought
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Leaders@kyleplacy #CNX14 65. Track: Marketing Thought
Leaders@kyleplacy #CNX14 66. Track: Marketing Thought
Leaders@kyleplacy #CNX14six.SocialIntelligence@kyleplacy 67. Track:
Marketing Thought Leaders@kyleplacy #CNX14 68. Track: Marketing
Thought Leaders@kyleplacy #CNX14 69. Track: Marketing Thought
LeadersEmbed Social Media Across the Fabric of the Organization
&@kyleplacy #CNX14Empower Subject Matter
ExpertsProductGroup6MarketingServicesSolutionsOnline
SalesCustomerServiceCommsPR & HRQUALITY &INNOVATIONDEMAND
&THOUGHTLEADERSHIPCREDIBILITY CONVERSION CYCLE TIME RESOLUTION
REPUTATION 70. Track: Marketing Thought Leaders@kyleplacy #CNX14How
do we make onedepartments outputsanother departmentsinputs? 71.
Track: Marketing Thought Leaders@kyleplacy
#CNX14seven.HumanizingAutomation@kyleplacy 72. Track: Marketing
Thought Leaders@kyleplacy #CNX14Completes the MortgagePayments
CalculatorVisits website to login to hisonline banking and notices
apromotion for a home buyingguide; clicks to learn moreBegins the
mortgage pre-approvalprocess by fillingout a form to request
moreinfoReceives a push notification toschedule an appointment with
aMortgage Specialist and doesso in the company Mobile appReceives
an email with alist of materials to bring to hisappointment in a
few daysMeets with his MortgageSpecialist and completes
thepre-approval processReceives a push notificationto remind him of
his in-branchappointment the next dayReceives a follow-up email
tocongratulate him on his pre-approvalas well as info on nextsteps
in the home buying processUses the company mobile appto keep track
of homes theyvisit; finds the perfect homeFaceTimes with the
brokerand sends her the listing info;is able to begin the process
ofputting in an offer right then 73. Track: Marketing Thought
Leaders@kyleplacy #CNX14Data equalsRelevance 74. Track: Marketing
Thought Leaders@kyleplacy #CNX14ExperienceequalsRelevance 75.
Track: Marketing Thought Leaders@kyleplacy #CNX14Data beatsOpinions
76. Track: Marketing Thought Leaders@kyleplacy #CNX14We must move
from numberskeeping score to numbers thatdrive better actions.David
WalmsleyHead of MultichannelMarks & Spencer@kyleplacy 77.
Track: Marketing Thought Leaders@kyleplacy #CNX14Take the
after-session survey! (setup 2)Take the Survey inthe
Connections2014 Mobile AppJoin theConversation!#CNX14$50Best
BuyGift Card 78. Track: Marketing Thought Leaders@kyleplacy
#CNX14
