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TOLE KHESIN | VP, MARKETING | 3PLAY MEDIA
Closed Captions, Accessibility & SEO
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About 3Play Media
‣ Closed captioning + subtitling + transcription
‣ Based in Cambridge, MA
‣ 800+ customers in media, entertainment, enterprise, education
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Agenda
‣ What are captions?
‣ Benefits of captions & transcripts
‣ Accessibility laws
‣ Interactive demos
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What Are Captions
‣ Text that has been time-synchronized with the media
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What Are Captions
‣ Text that has been time-synchronized with the media
‣ Captions convey all spoken content and sound effects
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What Are Captions
‣ Text that has been time-synchronized with the media
‣ Captions convey all spoken content and sound effects
‣ Originated in the early 1980s for broadcast TV
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Terminology
‣ Captions vs. Transcript
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Terminology
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
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Terminology
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
‣ Closed vs. Open Captions
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Terminology
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
‣ Closed vs. Open Captions
‣ Post Production vs. Real-Time
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Caption Formats SRT Example
01:02:53:14 94ae 94ae 9420 9420
01:02:55:14 942c 942c
01:03:27:29 94ae 94ae 9420 9420
SCC Example
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Why Transcribe?
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Why Transcribe?
‣ SEO
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Why Transcribe?
‣ SEO+7% Search Traffic+389 Inbound Links
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Why Transcribe?
‣ SEO
‣ Accessibility for deaf and hard of hearing
48 MillionAmericans with some hearing loss
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Why Transcribe?
‣ SEO
‣ Accessibility for deaf and hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
80%Closed caption users who don’t have any hearing loss
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Why Transcribe?
‣ SEO
‣ Accessibility for deaf and hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Search + navigation = better user experience
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Why Transcribe?
‣ SEO
‣ Accessibility for deaf and hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Search + navigation = better user experience
‣ May be required by law
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Why Transcribe?
‣ SEO
‣ Accessibility for deaf and hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Search + navigation = better user experience
‣ May be required by law
‣ Content marketing
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Why Transcribe?
‣ SEO
‣ Accessibility for deaf and hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Search + navigation = better user experience
‣ May be required by law
‣ Content marketing
‣ Translation to foreign languages
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Accessibility Laws
Rehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal subsidies
ADA: Titles II, III
‣ Covers public and commercial entities
‣ Netflix lawsuit: What is a “place of public accommodation”?
CVAA
‣ Covers Internet content that aired on TV
‣ July 11, 2014 ruling: Clips require captions too
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CVAA Certification
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Interactive Video Search (2/2)
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