Competitive advantages
of new automated parcels delivery technology
PostTech, Dubai, 16th of March 2011
What happened? What did we do? Advantages References
Topics
Start position in March 2009: ◦ 90% of B2C parcel market served by Estonian Post◦ People use for delivery only courier or post office
Current situation in March 2011:◦ Parcel terminal network has 30% share of the market◦ Volume Feb 2011 vs. Feb 2010 more than doubled !!◦ 15% of the population has used the service at least once◦ Feedback from users: „I will never use courier or post
office again“◦ Estonian Post starting to build similar network to avoid
further decline of market share
What happened
Case: SmartPOST Estonia
Ordering the goods
in a shop
Stock issue Delivery Insert into terminal
Delivery message Collecting and payment
How the service works:
Establishing a network of automated parcel terminals
Case: SmartPOST Estonia
Parcel terminal delivery method is cheapest option on the market Vs. Post office and courier delivery methods
Lowest total costs – people do not have to take separate trips to post offices
Lowest environmental footprint
Advantage 1 - Costs
Advantage 2 - Availability
Advantage 3 - Usability
Advantage 4 – Speed
PARCEL TERMINAL POST OFFICE
Instant message arriving within 1 minutes after inserting into parcel
terminal
Paper notification delivered next day and person reads it in best
case next day evening
Opening hours till 22:00 or more Opening hours till 18:00 or less
Receiving the parcel takes maximum 45 seconds
(No queues)
Receiving the parcel takes maximum 45 minutes
(Usually queues)
Customer is free to choose:◦where he picks-up his parcel◦when he picks-up his parcel◦who picks-up his parcel
Advantage 5 – Access freedom
For newcomer - Possibility to enter into market with a service which has simultaneously price and quality advantage!
For existing operator – possibility to build barrier for newcomers
Strategic advantages for operator
References
- Acquired parcel terminal delivery network in Estonia from Cleveron
- First 15 locations in Finland will be launched in Spring 2011
- Daughter company of CPCR Express- First 20 locations in Moscow and St.Petersburg
will be launched in February 2011
Cleveron has received recognition from several associations:
Logistic Deed of the Year 2009
in Estonia MORE INFORMATION HERE
Finalist of World Mail Awards 2010 competition
ISO Quality Management Certification
Achievements
Cleveron provides:◦ Support for setting financial business plan◦ Consultancy for finding partners – locations, business customers◦ Production of APT’s◦ Localization of software◦ Setting up APT network◦ Training for operational and sales personnel
More info: www.cleveron.eu
Indrek Oolup, ◦ Export Director / Member of the Supervisory Board◦ GSM +3725056222◦ E-mail: [email protected]
Contacts