WE BRING THE CLARITY THATUNLOCKSADVANTAGE

W E A R E A G LO BA L M A R K E T I N G ST R AT EGY C O N S U LTA N CY

We are 70 strong

Based across 4 continents

Over 10 years experience

Part of the

global network

W E B E L I E V E

that complexity and change are the greatest barriers to value creation for businesses and their customers.

W E E X I ST

to bring the clarity that unlocks advantage

complexity and changeinto opportunity

opportunityinto ambition

ambitioninto value

W E H E L P C O M PA N I ES T R A N S FO R M :

H OW W E D O T H I S

Small, diverse teams of experts challenge and collaborate across the strategic journey to bridge the transitions where value, coherence and clarity are usually lost.

Context to Insight

Insight to Opportunity

We helped Lurpak grow by 24% and take the number 1 spot in the spreads aisle by being clear on where to focus »

Opportunity to Ambition

Ambition to Realisation

Context to Insight

Insight to Opportunity

Brand & business insight Category insight Consumer & customer insight Trend exploration Growth mapping

Opportunity scoping Opportunity prioritisation

Clear insight and a transformative PoV on your market and challenge

Clarity on the key opportunities tailored for your business

T H E S E RV I C ES W E O F F E R

Opportunity to Ambition

Ambition to Realisation

Strategic intent Portfolio strategy Strategy roadmap

Brand positioning Strategic innovation Brand expression Strategic activation Brand guardianship Brand performance system

Clear ambition on how to turn opportunity into sustainable advantage

Clear strategic guidance on how to realise that advantage

O U R C U LT U R E

Our people have a passion for inspiring and challenging thinking. We believe in the power of simplicity to get things done, and we strive together to deliver extraordinary work that creates an enduring impact.

We have nurtured a stimulating and collaborative environment for talented individuals who strive to make a difference. Our people are the brightest in the industry.

W E H E L P O U R C L I E N TS :

create desirable brands drive relevance for more customers more often

unlock the potential of their portfolios

enter new markets unlock opportunities in new categories

develop new value propositions

We helped Mitchells and Butlers organise a complex portfolio by being clear on where the money is. »

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